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Organizing Your Online Shopping

Katherine Boehret — Wed, 13 May 2009 00:20:03 +0000

Last winter, I spent a good hour shopping online for the perfect black leather boots. I used tabbed browsing to open at least 25 Web pages, comparing each pair’s cost, heel height, zipper, leather and toe style. I emailed a friend with links to a few sites so I could get her opinion. And when I finally decided on the right pair, I dug through my email inbox to find a coupon code for 20% off.

This week I tested a solution that might have made my quest for boots a little simpler. Snipi, which became available as a free download from Snipi.com on Monday, helps you organize your online-shopping results by gathering, or “snipping,” product information from Web pages and saving the information to lists.

These lists are stored on your personalized Snipi page, where you can access them later. Snipi also can save photos and videos to lists. And it has a coordinating iPhone app that shows up-to-date versions of the lists created on the computer, so you can have them with you on the go.

The Snipi Toolbar collects and displays the user’s online research.

To do all this, you use the Snipi Toolbar, a horizontal window that pops up within your browser so you never have to navigate away from the site where you’re shopping. If you see an item you like, simply drag and drop an image of it into the toolbar, where details about the item — including its title, price and image — are automatically filled in. If the item was previously snipped by another Snipi user, a description box will be filled with whatever that person wrote or pasted in from the product page; you can fill in the box yourself, too.

Snipi has a partnership with Shopzilla Inc., so the Snipi Toolbar also has comparison shopping built in: It displays links to Web sites where your snipped product, or products like it, can be found at lower prices.

One of the big drawbacks to Snipi is that it currently works only as a browser plug-in with Mozilla’s Firefox, not Microsoft’s (MSFT) Internet Explorer or Apple’s (AAPL) Safari. Snipi says it plans to introduce versions of its toolbar — though less functional ones — for IE and Safari by early to mid-June. Even so, downloading and installing a browser plug-in isn’t yet a routine thing for most people. And often, people who use plug-ins forget to keep them up-to-date.

Another downside to Snipi is that its comparison-pricing feature failed with apparel. The feature only really worked when used with “hard goods” like electronics, which are sold at retailers that participate in price-comparison networks. Yet Snipi still makes pricing suggestions for clothing and shoes, however irrelevant. For example, when I snipped a $150 Banana Republic dress, a link to $16 eye shadow sold at Sephora.com appeared in the Price Compare column. To reduce confusion, Snipi shouldn’t make such suggestions for apparel.

A handy feature built into the Snipi Toolbar lets you immediately share items via email or post them on Facebook, Twitter or Wordpress blogs. This would have been useful while I was shopping online for boots because I could have more quickly shared my finds with friends, rather than copying and pasting URLs into emails.

While browsing on BestBuy.com (BBY), I found a Sony (SNE) Cybershot DSC-W220 with 12 megapixels and a 4x zoom lens for $199. Selecting a small icon in the Firefox browser’s bottom right corner, I opened the Snipi Toolbar and created a “Digicams” list, including the Sony. Snipi suggested alternative prices for this camera, including $159 for the same thing on Amazon.com (AMZN).

I got an early start on bathing-suit shopping by browsing Web sites for J. Crew, Victoria’s Secret and Macy’s. As expected, the price-comparison suggestions didn’t make sense. For one $58 Victoria’s Secret bathing suit, Snipi suggested a list of alternatives, including a $170 Kohler shower door, $203 Giorgio Armani glasses and an $82 corded telephone. I assure you that the bathing suit looked nothing like any of those items.

Confusing alternatives aside, I liked using the Snipi Toolbar as a place to gather my online research. It displayed images of items neatly lined up in a row, and when I selected an item, the description appeared. Someone like my sister, who is planning a wedding, might enjoy using the Snipi Toolbar for saving photos of various locations in a list she could call “Wedding Venues.” She could then share the entire list with me in one step. Or she could go visit some of the places and bring an iPhone with the Snipi app to see her list.

I tried the iPhone app, and it was a cinch to tap My Lists to see the online research I’d gathered. Here, as on the browser toolbar, visuals make it easy to glance through many products.

The toolbar can save various lists that you name and categorize into Shop, Photos or Videos, and these can be kept private, shared with friends or made public. Public lists are seen by all other users on Snipi.com, which is also a social-networking site. I wouldn’t use it as such, because I already rely on other social-networking outlets, but some people might.

Snipi, which uses a guessing algorithm to fill in details like a product’s price, says its toolbar will improve as more people use it. If you do a lot of research or online shopping or you simply want an online tool for saving images and videos from the Web, Snipi will work well for you. Its price-comparison suggestions need some improvement, but I felt more organized after using the Snipi Toolbar for a week’s worth of browsing.

Edited By Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://solution.allthingsd.com

Organizing Your Web Life in One Place

Katherine Boehret — Wed, 17 Dec 2008 02:06:02 +0000

If you use the Internet regularly, your activities are likely spread out all over the Web. You might be sharing photos on Flickr, emailing via Hotmail, posting status updates on Facebook, following tweets on Twitter, sending instant messages on Google (GOOG) Chat and keeping a calendar on Apple’s MobileMe. You hop from one site to the next, juggling different user names and passwords.

Last month, Microsoft unveiled Windows Live, its Web-based attempt to consolidate many of these activities. Windows Live can be found at home.live.com and includes programs that cover a lot of ground: Hotmail (email), SkyDrive (online storage), Spaces (blogging), Calendar and Events (online invitations). Four new Windows Live categories — Profile, People, Photos and Groups — create a Facebook/MySpace-like feel by following activities of networked users and sharing that data with others.

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If you’re using a Windows PC, you can additionally download a suite of seven free desktop applications called Windows Live Essentials from download.live.com that enhance and coordinate with the Windows Live services. These include Messenger, Photo Gallery, Mail, Writer, Movie Maker Beta, Family Safety and Toolbar. I downloaded the Essentials and enjoyed using many of them, especially Mail, Messenger and Toolbar.

But I focused my testing this week on the Windows Live Web services, which, as advertised, let me control various elements of my digital life in one place with one password. SkyDrive is a simple and approachable online-storage repository that will be truly useful for a lot of folks who want a central place to keep files. The Windows Live Profile offers handsome personalized pages with bright colors and designs; compared side-by-side with a Facebook page, it made Facebook look dull and sparse. I also used Windows Live Photos to upload digital photos onto my Profile and then shared them with friends and family in three quick steps.

New Windows Live programs include Profile, which offers personalized pages.

Microsoft (MSFT) smartly realized that most people already visit a variety of sites for online pursuits and will want to add those activities to their Windows Live Profile. Users can currently link to 12 other sources, including Twitter, Flickr, Photobucket, WordPress, Pandora and Yelp — but not Facebook or MySpace. Microsoft says that it’s working to build relationships with Facebook and MySpace and hopes to have related news next year.

But though various Web activities can be added to a Live Profile, this connection isn’t as productive as it could be. Take Twitter, for example. I added my Twitter account to my Live Profile, but on Live Profile I could see only tweets from myself and from people in my Windows Live network. To see tweets from the 50 people I follow on Twitter, I had to go to Twitter.com.

I had a similar experience with Pandora. I added my Pandora account to my Live Profile, and when I bookmarked Keith Urban as a favorite artist, this tidbit appeared on my Live Profile page. But when I listened to Christmas tunes for a few hours, nothing on my Profile page reflected this (i.e., “Katie is listening to Bing Crosby’s ‘White Christmas’ ”).

After linking my Live Profile to my Flickr account, I posted photos on Flickr.com, and seconds later, these pics appeared on my Live Profile. But other activities from Flickr weren’t reflected on my Live Profile, such as when my contacts posted photos or when those in a Flickr group of which I’m a member posted photos. To see this, I had to visit Flickr.com.

Microsoft says that in the case of Web activities, the outside companies choose what to show and what not to show. But I can’t use Windows Live as a home base for my other online activities unless it displays useful data that save me trips to other Web sites.

Messenger displays friends’ updates.

Like many social-networking services, Windows Live gives special privileges to those who are in the network. To belong to a Windows Live network, one must first have a Windows Live ID, which anyone can get by signing up for Hotmail, Windows Live Messenger or Xbox Live.

Windows Live also allows interaction with people outside the network. For instance, I can share any of the photos that I upload to my profile with friends and family who don’t have Windows Live IDs by simply emailing a link to them. These people don’t need a Windows Live ID to look at the photos.

When I used Windows Live to share photos with my sister, who has received hundreds of digital shots from me on every photo-sharing Web site I’ve tested, she wasn’t impressed. She correctly pointed out that other sharing sites, like Shutterfly, allow full-screen slideshow views; Windows Live limits slide shows to the size of the browser window.

Windows Live Web services work best on Microsoft’s own Internet Explorer browser, version 6 and up, and a special quick-photo-upload tool works only with Internet Explorer. This uploading tool doesn’t work with Apple’s (AAPL) Safari browser or the Mozilla Firefox browser; instead, you must slowly add each photo to your page, selecting them one at a time.

If you’re using a Windows PC, the Windows Live Essentials are definitely worth installing. Photo Gallery enables simple photo publishing directly from your computer’s collection of My Pictures, and specific faces can be labeled and tagged in each shot. Windows Live Mail, which replaced Outlook Express last year, is a smoothly designed program that I rely on every day for use with three different email accounts. Windows Live Messenger links into the Live Web services specifically by retrieving the status updates for each person in your network and displaying those in a ticker-like panel at the bottom of Messenger. The Windows Live Toolbar works only in Internet Explorer but shows an at-a-glance view of your network’s updates, along with photos, email and calendar — all in the top panel of the browser.

Windows Live Essentials are still in beta, or testing, mode, and Windows Live Web services will add more partnerships next month. I’ll be anxious to see if these new partnerships operate more productively with the Live Profile. Aggregating content from across the Web isn’t worthwhile unless that content is fully and usefully accessible in its new home.

Still, Windows Live Web services and Essentials provide solid tools that can help you organize your email, messaging, photos, storage, scheduling and social networking in one place with one password. That, by itself, is a relief.

Edited by Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com