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	<title>The Mossberg Solution &#187; streaming</title>
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		<title>Microsoft Packs The New Zune HD With Bells, Whistles And Plenty of Style</title>
		<link>http://solution.allthingsd.com/20090922/microsoft-packsthe-new-zune-hdwith-bells-whistlesand-plenty-of-style/</link>
		<comments>http://solution.allthingsd.com/20090922/microsoft-packsthe-new-zune-hdwith-bells-whistlesand-plenty-of-style/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 21:58:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20090922/microsoft-packsthe-new-zune-hdwith-bells-whistlesand-plenty-of-style/</guid>
		<description><![CDATA[The new Zune HD offers a rich screen and a wealth of artist information, but it can't compete with iPod Touch's app offerings.]]></description>
			<content:encoded><![CDATA[<p>At long last, Microsoft has made a portable media player that you can be proud to carry around: the Zune HD.</p>
<p>This fourth-generation Zune (<a href="http://Zune.net">Zune.net</a>) is ultra thin and has a stunningly vivid 3.3-inch touch screen that covers most of its surface, doing away with the old device&#8217;s touchpad. It comes in one small size rather than the older large and small versions, and has capacities of 16 and 32 gigabytes for $220 and $290, respectively. </p>
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<p>The Zune HD does a nice job of integrating and artistically displaying content about an artist, song or album whenever possible. It has an acceptable built-in browser that surfs the Web using a Wi-Fi connection, and a customizable Quickplay menu on the home screen that displays your content using tiny, stylish tiles. The corresponding Zune Marketplace finally offers movies—about 500 for renting or buying, half of which have HD resolution. And a $90 docking station works with the device to display its HD content on your HDTV.</p>
<p>Given all the improvements of this new Zune, it&#8217;s a shame that this makeover stopped short of revamping its commerce system, which is still too confusing. Rather than inviting newcomers to the Zune and its online store by allowing them to use real money to buy content, it is still tied to the points system made popular by Microsoft&#8217;s (MSFT) Xbox gaming console. In this gamer-friendly system, the cost of one song is 79 points, roughly the equivalent of a dollar, and users must buy points in buckets ranging from 400 for $5 to 5,000 for $62.50. People who are trying to watch their budgets don&#8217;t need the hassle of calculating points per purchase. And Amazon&#8217;s (AMZN) Kindle e-reader and Apple&#8217;s (AAPL) iTunes Store have proved that using dollars and an uncomplicated one-click system is a successful strategy.</p>
<p>The way I prefer to get the most out of the Zune system is by using the Zune Pass for $15 monthly. This charge allows free continuous streaming of music from any computer&#8217;s browser as long as you log in, and includes 10 free MP3 downloads a month that are yours to keep even if you bail on using the Zune software. The Zune Pass lets you listen to Smart DJ playlists that can be built in one of three ways: using your own library; using a mix of Marketplace content and music from your library; or using only songs from the Marketplace. These also can be set to last for a certain amount of time—say for a 30-minute jog or a two-hour party.</p>
<p>I created several Smart DJ playlists including one using Dierks Bentley as the seed artist from which other suggestions were generated. This country singer was a good test for the Zune software because Mr. Bentley&#8217;s music blends new and old country sounds. I set the Smart DJ to produce a mix using only content from Marketplace and it returned a great list that included songs from newer group, Little Big Town, as well as older stuff like Joe Diffie&#8217;s &#8220;John Deere Green.&#8221; Any Smart DJ list can be dragged onto the Zune HD.             </p>
<p>Apple&#8217;s iPod Touch is the Zune HD&#8217;s biggest rival and its iTunes Store has much more content in all categories compared with Zune Marketplace. But let&#8217;s put music, movies, TV shows, podcasts and music videos aside and say we&#8217;re satisfied with the amount of content offered by Zune Marketplace. </p>
<p>One of the iPod Touch&#8217;s best features is its ability to access Apple&#8217;s App Store, a catalog of 75,000 applications. The Zune HD only dips its pinky toe into a pool where Apple is already swimming laps: Only nine apps can be downloaded from the Zune Marketplace (all are free). They&#8217;re colorful and simple to use, but nine apps won&#8217;t be enough to compete head on with the iPod Touch.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AR692_MOSSBE_G_20090922163556.jpg" rel="lightbox" title="MOSSBERG"><img src="http://online.wsj.com/public/resources/images/PJ-AR692_MOSSBE_G_20090922163556.jpg" width="360" height="240" style="float: none;" alt="MOSSBERG" /></a><br />
<br />
The Zune HD uses Quickplay (shown on second player from left) to instantly display certain content.</div>
<p>It would be a real boon to Zune if it somehow inherited the gaming genes of Microsoft&#8217;s already-established Xbox, especially considering how Apple has heavily marketed the iPod Touch as a portable gaming system. Microsoft will only say that later this year Zune will offer apps for Twitter and Facebook as well as 3-D games like &#8220;Project Gotham Racing: Ferrari Edition.&#8221; </p>
<p>The only same-capacity model in the Zune HD and iPod Touch is the 32-gigabyte, which costs $290 and $299, respectively. The Zune HD is smaller than the iPod Touch so its organic light-emitting-diode touch screen is 3.3 inches compared with the Touch&#8217;s 3.5-inch screen. The Zune fits easily in any pocket and is just 0.35-inch thick. A thin horizontal button on the face of the device takes you to the home screen, and a hidden button on the left side pulls up an on-screen menu for volume and playback controls—or just tap the screen when content is playing. It doesn&#8217;t have a speaker like the iPod Touch, so you&#8217;ll always need earbuds to hear anything that&#8217;s playing.</p>
<p>Quickplay is one of my favorite features on the Zune HD. It uses tiny tiles to visually represent your content in four categories: currently playing; anything pinned (or labeled with a shortcut tile) to Quickplay; a history of recently opened content; and anything that&#8217;s new to the player. This includes all of your photos, videos, music, Web pages and apps. I easily pinned <a href="http://AllThingsD.com">AllThingsD.com</a>, a &#8220;Saturday Night Live&#8221; video and a favorite photo to the Quickplay menu. Clever animation sends this menu to the background of the home screen or swiftly pulls it into the foreground when needed.</p>
<p>I rented and downloaded the movie &#8220;Girl with a Pearl Earring&#8221; and opted to pay 360 points for the HD version rather than paying 240 points for the standard-definition version. A helpful on-screen explanation described the advantages of each according to where it would be played. Movie rentals last for 14 days or 24 hours after you first press play. </p>
<p>Listening to music on the Zune HD is a lot of fun—and even educational. Whenever the screen goes idle while playing a song, large images of the artist and album cover fill the entire screen while text—album name, artist name, song name—scrolls across these images. With one touch, I saw a list of other albums and songs by that artist, an artist biography, related artists, and pictures of the artist. This is a lot more interesting than staring at one image on the screen, and I learned a lot of new information about musicians I&#8217;ve been listening to for years. </p>
<p>The newly added Web browser on the Zune HD gets the job done, but has downsides. Its on-screen keyboard for entering names of Web pages has very small keys and doesn&#8217;t use predictive typing to fix your mistakes. Some Web pages rendered normally on the browser, but a couple—like <a href="http://Georgetown.edu">Georgetown.edu</a>—looked normal only when I turned the Zune HD horizontally. </p>
<p>As with other Zunes, this Zune HD has a radio receiver and now uses HD radio for finding more stations with clearer signals. If you like a song, an on-screen button tags it for buying and downloading immediately or later.</p>
<p>The Zune HD is a great-looking little player, and users will especially appreciate its Quickplay menu, rich collection of artist information and mesmerizing screen. If its points system was scrapped and its Zune Marketplace was filled with more content, I&#8217;d like it better.</p>
<p class="tagline">Edited by Walter S. Mossberg.</p>
<p><strong>Write to </strong>                Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>An Appointment for Sharing Online Videos</title>
		<link>http://solution.allthingsd.com/20080416/an-appointment-for-sharing-online-videos/</link>
		<comments>http://solution.allthingsd.com/20080416/an-appointment-for-sharing-online-videos/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080416/an-appointment-for-sharing-online-videos/</guid>
		<description><![CDATA[Video-sharing service SeeToo lets users watch videos along with the people with whom they're sharing it and type comments to each other in real time. But SeeToo sounds too good to be true, and in many tests, it was.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s still too hard to share personal videos with friends and family in a truly satisfying manner. Huge video files take a long time to upload and download. And, even when you share clips via online streaming services that eliminate tedious downloads, you don&#8217;t get the fun experience of watching your videos together with others.</p>
<p>This week I tested SeeToo, a free service that lets you share videos in the same time that it takes to open and watch them on your own computer. Even better, you get to watch the video along with the people with whom you&#8217;re sharing it and type comments to each other in real time.</p>
<p>SeeToo works when one user selects a video to share with other people, who get an emailed hyperlink to SeeToo&#8217;s Web site, <a href="http://seetoo.com" rel="external">seetoo.com</a>. After opening the link, these people join a SeeToo session during which everyone can watch the same video at the same time.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AM191_MOSSBE_20080415214936.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AM191_MOSSBE_20080415214936.jpg" alt="graphic" height="292" width="380" /></a><br />With SeeToo, you and your &#8220;buddy&#8221; can watch and chat about a video at the same time.</div>
<p>While the video is playing for the group, each viewer can pause, rewind and fast-forward the video. A space below the playback screen allows friends to send instant messages to one another during the session. There aren&#8217;t any limits to the size or type of video file that is shared, and other types of media &#8212; including music and photos &#8212; can also be shared on SeeToo without size restrictions.</p>
<p>SeeToo sounds too good to be true, and in many of my tests, it was. The service became available to the public in January in its beta, or test, stage. But I&#8217;ve used many other products in beta that were in better shape than SeeToo. And there is one major catch: Once a video-sharing session is over, the participants, other than the person sharing, can no longer access the video.</p>
<p>People who are invited to watch videos on the service can do so using any popular Web browser (Internet Explorer, Firefox or Safari) on Windows (MSFT) computers and Macs (AAPL). But the person actually supplying the video and initiating the sharing session can use only a Windows PC. The initiator also must download a browser plug-in, which seems old-fashioned in the world of Web-based applications. And sharing sessions time out after 15 minutes of inactivity on the initiator&#8217;s side, after which point the email link doesn&#8217;t work.</p>
<p>I was able to successfully initiate a SeeToo session using Firefox and Internet Explorer on an older Windows XP computer but had trouble with two computers running Windows Vista: Neither worked with SeeToo using Internet Explorer and only one worked using Firefox. SeeToo says this is due in part to Microsoft&#8217;s new Service Pack 1 for Vista, and the company claims it will have this problem fixed by today. I also had trouble with the sound.</p>
<p>The concept behind SeeToo is also somewhat limiting. Some people may not be able to watch a video exactly when someone else wants to watch it. Some might rather watch videos alone than with others. And typing out back-and-forth chats while videos are playing could be somewhat of a distraction from watching the video.</p>
<p>I tested SeeToo by sharing video with family and friends and watching video they shared. My sister and I got a kick out of watching video footage from a wedding I attended in October. I shot the video using an inexpensive, low-resolution Flip Video camera and the footage looked pretty good. But SeeToo&#8217;s site shares video on a rather small screen, and we both wished it were larger.</p>
<p>We sent instant messages to one another in a small space below the screen, making comments about the guests&#8217; dance moves and the DJ&#8217;s choice of music. I used on-screen tools to pause the video when the camera passed by a friend whom I wanted my sister to see. To take a second look, she selected her screen&#8217;s Take Control button and rewound the footage to see my friend.</p>
<p>For the first two seconds of a video, users can see a small image in the top right corner of their screen that displays what the other people are seeing. SeeToo explained that this is a way of confirming one person is indeed seeing the same screen as another person.</p>
<p>I originally invited three people to watch the video with me. One friend I invited was at work, where his computer restricts him from watching videos. When he got home that night, the email hyperlink didn&#8217;t work &#8212; nor did it explain that the session had expired. Instead, it crashed his Firefox browser. I also invited my boss to watch the video with me, but he only saw my invitation two hours later when the session was over.</p>
<p>I didn&#8217;t even try to invite my parents to see the video because neither of them sit in front of a computer all day long and they wouldn&#8217;t have received my invitation in time to see the video.</p>
<p>In some ways, it was probably better that the other people I invited to watch the video weren&#8217;t able to see it, because the instant-message chat screen currently labels everyone as &#8220;buddy,&#8221; without distinguishing one person from another. SeeToo hopes to change this in future versions of the service by offering users a chance to register, thus receiving a specific nickname for chatting purposes. As of now, no one who uses SeeToo needs to enter any personal information such as a name or email address, which is a plus. SeeToo is also ad-free as of now, but the company plans to monetize parts of the service sometime this summer.</p>
<p>I also shared music and photos with friends using SeeToo, but this feature isn&#8217;t obvious; the site is primarily focused on sharing videos. Music playlists can&#8217;t currently be shared with friends, nor can photo slideshows be shared. Instead, individual songs or photos must be selected and shared within a session, one at a time.</p>
<p>SeeToo has high hopes of adding many features in the future, probably by June. Those features include a full-size, higher-resolution viewing screen for sharing and watching videos; a fully Web-based, download-free version of SeeToo; photo slideshows; using names to distinguish viewers; and sharing sessions that don&#8217;t time out. In addition, it hopes to let Mac users initiate sharing sessions. The site aims to be out of its testing stage by September.</p>
<p>Right now, SeeToo can come in handy if you know someone else is at a computer and ready to watch a video. The invited guest never downloads anything and neither party needs to register to use SeeToo. But its screen is a bit on the small side, and the service needs to become more versatile before it can be seen as a reliable sharing site.</p>
<ul>
<li>Email <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></li>
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		<title>No Hands, All Ears for Sound in Cars</title>
		<link>http://solution.allthingsd.com/20080213/no-hands-all-ears-for-sound-in-cars/</link>
		<comments>http://solution.allthingsd.com/20080213/no-hands-all-ears-for-sound-in-cars/#comments</comments>
		<pubDate>Wed, 13 Feb 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<description><![CDATA[Bluetooth headsets, which wirelessly connect an earpiece with a cellphone to allow hands-free cellphone conversations, are especially useful in cars where drivers should be keeping both hands on the wheel.]]></description>
			<content:encoded><![CDATA[<p>Bluetooth headsets, which wirelessly connect an earpiece with a cellphone to allow hands-free conversations, are particularly useful in cars &#8212; especially since, in many states, drivers can be ticketed for using a cellphone without one of these headsets.</p>
<p>To make Bluetooth even easier to use in cars, most new luxury cars and some standard cars are sold with optional built-in Bluetooth speakerphone technology which doesn&#8217;t even require an earpiece. Some cars also come with built-in iPod integration, displaying song titles on the dashboard and controlling the iPod using buttons on the steering wheel, again to minimize distractions. One new built-in product, SYNC, the voice-activated system created by <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=F'>Ford Motor</a> Co. and <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=msft'>Microsoft</a> Corp., lets users do both things hands-free: play music or make phone calls using simple voice commands.</p>
<div class="media-LEFT" style="width: 150px;"><img src="http://online.wsj.com/public/resources/images/PJ-AL802_MOSSBE_20080212165259.jpg" alt="bluetooth" height="210" width="150" /><br />The $120 Parrot PMK5800 uses voice recognition for a more hands-free experience.</div>
<p>This week, I tested two devices that bring Bluetooth technology to older cars in hopes of integrating hands-free phone calls and music with a car&#8217;s stereo system. I tried the $130 Venturi Mini from NextGen Venturi Ltd. (<a href="http://www.myventuri.com" rel="external">www.myventuri.com</a>) and $120 Parrot PMK5800 from <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=BPA.V'>Parrot</a> Inc. (<a href="http://www.parrot.com" rel="external">www.parrot.com</a>) on three cars made in 2000 and 2005.</p>
<p>Neither device offers a surefire solution; each is limited by your particular car and cellphone. But the Parrot sails ahead of the Venturi Mini by using voice activation for phone calls, something the Venturi Mini can&#8217;t do. Venturi&#8217;s version of &#8220;hands-free calling&#8221; requires initiating a call on the cellphone itself or by looking down at a tiny, grayscale screen and painstakingly scrolling through names of contacts. Furthermore, the Parrot worked after only a few steps, while the Venturi took much longer to set up and get going.</p>
<p>Both of these are one-piece black gadgets that plug into your car&#8217;s cigarette lighter and use FM transmitters to play on unused FM radio stations. Each has a tiny screen, though the Parrot screen is used solely to display the current station so as to match it with the radio. The idea is that after initially &#8220;pairing&#8221; a Bluetooth cellphone with one of these devices, the phone and device will automatically find each other whenever both are in the car and on, making calls easier and music a bit more hands-free.</p>
<p>The Parrot and Venturi Mini will only play music via Bluetooth using cellphones that have a technology called A2DP, which enables music streaming. More and more new cellphones have this technology, such as the Nokia 6555 that I used, but many &#8212; including Apple&#8217;s iPhone &#8212; don&#8217;t. Most people will play music by attaching an iPod or other portable music player to these devices using cables that come with them.</p>
<div class="media-LEFT" style="width: 150px;"><img src="http://online.wsj.com/public/resources/images/PJ-AL803_MOSSBE_20080212165255.jpg" alt="bluetooth" height="242" width="150" /><br />The $130 Venturi Mini doesn&#8217;t work with voice commands.</div>
<p>Neither the Venturi Mini nor the Parrot PMK5800 enable voice commands with music: songs streamed via Bluetooth are controlled using buttons on the devices, and music coming from a wired-attached player can only be operated using buttons on that player.</p>
<p>The Parrot isn&#8217;t as compact or as stylish as the Venturi Mini, but its best feature is unseen: built-in voice recognition software that guides you while using this device. If your cellphone has built-in voice-recognition software, which many do, you can plug in the Parrot and get started. Otherwise, contacts must be loaded on to the Parrot and assigned a voice tag. Large green and red buttons initiate or end phone calls, but speaking commands also works. A knob turns to different stations or can be pressed and turned for audible descriptions of menus. Three glowing Play/Pause, Skip Ahead and Skip Back buttons are easy to find without looking down so as to navigate through music.</p>
<p>While I was listening to music coming from one paired cellphone, my sister called me on another paired cellphone that I had forgotten I had in my purse. The music automatically paused, and the sound of a ringing phone came from the car speakers until I answered it by pressing the Parrot&#8217;s green button (speaking the word &#8220;phone&#8221; also works).</p>
<p>If voice tags are assigned to contacts in your phone, the name of the person calling can be announced over the speakers, like caller ID. Music automatically re-starts after a call ends.</p>
<p>I made calls on the Parrot by pressing its green button and speaking directions like &#8220;Call Allison Mobile&#8221; to call the correct number from my phone&#8217;s contact list. The voice recognition sounded a bit robotic, but almost always found the right number.</p>
<p>Most voice calls sounded rather clear to the people with whom I spoke, but in the car, calls suffered when stations were interrupted with static as I drove around the Washington, D.C., area. One major issue with relying on FM transmitters in major cities is the small number of unused radio stations. Static also affected streamed music, making it sound scratchy at times. Music playing from a cord-connected iPod had no trouble.</p>
<p>The same static problems arose with Bluetooth calls and music on the Venturi Mini. This device&#8217;s rectangular face has a scroll button in its center, which seems like it would be a useful addition. But this can&#8217;t be pressed down to select anything on the screen, which is maddening. Instead, selecting anything from the Venturi screen must be done using a separate button, as if it wasn&#8217;t even designed to be a hands-free device.</p>
<p>To set up the Mini, a paired phone&#8217;s contacts must be copied from the phone onto the device. Once these contacts are added, calls can be initiated through the device by finding the correct name on the screen using the scroll wheel and pressing more buttons to select that name and place the call. None of this involves voice recognition, and it&#8217;s all supposed to be done while you&#8217;re driving.</p>
<p>For all its faults, the Venturi does have a few features that the Parrot doesn&#8217;t, including the ability to display Bluetooth data &#8212; like the name or number of an incoming caller and a song title and artist &#8212; on your radio display if your car has this ability. But most older cars don&#8217;t allow this, and I couldn&#8217;t quickly figure out how it worked even while driving in a 2005 car. You can also charge devices through the Mini using a built-in USB port.</p>
<p>The position of a car&#8217;s cigarette lighter matters to the Venturi Mini and the Parrot. This plug is often positioned near the gear shift, and in my manual car, it would&#8217;ve been difficult to operate these gadgets while in fifth gear (I didn&#8217;t try). The location of this plug also determines how loud or soft your voice sound to callers. So as to not sound so far away during calls I tried to lean closer to the devices, but this isn&#8217;t safe while driving.</p>
<p>The Venturi Mini looks like a hip device, but without voice recognition software and a smart interface, it&#8217;s frustrating and dangerous to use. Parrot&#8217;s PMK5800 plugs in and works and its voice-recognition software makes it a true hands-free device that will improve the way you use Bluetooth in your car. Just look out for static, especially in big cities.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p><strong>Email</strong> <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></p>
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		<title>Log On, Listen, Blog, Discuss</title>
		<link>http://solution.allthingsd.com/20071212/log-on-listen-blog-discuss/</link>
		<comments>http://solution.allthingsd.com/20071212/log-on-listen-blog-discuss/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social networking]]></category>
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		<category><![CDATA[beta]]></category>
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		<category><![CDATA[CD]]></category>
		<category><![CDATA[classical music]]></category>
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		<category><![CDATA[country music]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20071212/log-on-listen-blog-discuss/</guid>
		<description><![CDATA[Music-enthusiast site MOG.com allows users to simultaneously blog about and listen to millions of songs that fuel their online discussions.]]></description>
			<content:encoded><![CDATA[<p>When you hear a catchy new song, it&#8217;s hard not to tell your friends about it. The opposite is also true: it&#8217;s nearly impossible to discuss a song when you haven&#8217;t heard it first. Yet there are plenty of blogs and Web sites where music is discussed under the assumption that other bloggers know how a song, album or artist sounds.</p>
<p>This week, I dived into the music blogging world of <a href="http://MOG.com" rel="external">MOG.com</a>, a Web site where enthusiasts can read, blog and network with one another. Starting today, this site will integrate with Rhapsody, the subscription-based music service, so that MOG users, or MOGGERS, can simultaneously blog about and listen to millions of songs that fuel their online discussions.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AL445_MOSSBE_20071211172412.jpg" alt="[CAPTION]Rhapsody is now integrated into  MOG's site for music afficionados " height="214" width="245" /><br />Rhapsody is now integrated into MOG&#8217;s site for music aficionados.</div>
<p>MOG Inc. prides itself on working as a destination for people who hope to discuss music tastes and opinions, like TripAdvisor.com works for travelers. MOG&#8217;s first public beta, or test version, came out about a year and a half ago.</p>
<p>Its use of a subscription model comes at a time when CD profits are lagging and larger social-networking sites are negotiating with record labels to incorporate music streaming. Plenty of people still prefer purchasing music a la Apple Inc.&#8217;s iTunes Store, where there aren&#8217;t restrictions due to streaming or subscriptions.</p>
<p>Along with built-in Rhapsody, this newly enhanced version of MOG includes other improvements, such as a better search engine and a speedy tool that generates personal profiles for each MOG user according to his or her musical tastes.</p>
<p>I was granted early access to MOG&#8217;s revamped site and was most impressed by its fast search tool, which works just like the Spotlight search in Apple&#8217;s operating system. Results are narrowed with each typed letter and returned in neatly divided categories. Best of all, music results came back as fast as if they were on my hard drive instead of various MOG pages and Rhapsody&#8217;s database.</p>
<p>MOG also does a good job of marrying its contents with Rhapsody in a way that isn&#8217;t overly obvious; tiny Play icons beside song titles can be selected to start hearing a tune through the Rhapsody player, which hums along in the background, and similar icons add songs to playlists in one step.</p>
<p>But for a site that prides itself on appealing to music enthusiasts, I found certain genres much more represented than others. The rock music category, for example, had plenty of related posts and coinciding Rhapsody music, but the classical music section was almost nonexistent and country tunes were poorly represented. I typed &#8220;Bach&#8221; into the search box, expecting to be flooded with results, but saw no music and only one post by a MOG user about why she thought Bach was a great composer. The company says it will fix this in the next couple of months.</p>
<p>Unlimited Rhapsody access costs $13 monthly and is offered free for the first 14 days. But, like all subscription models, it blocks access to music if you don&#8217;t pay this monthly fee. MOGGERS who don&#8217;t want to pay or don&#8217;t plan on using Rhapsody as much can choose from two free options: one that allows users to listen to 25 songs a month and another that only allows free 30-second clips of song.</p>
<p>MOGGERS can upload their own MP3s within blog posts on the site. But linking to Rhapsody songs was easier and faster.</p>
<p>I got started by clicking a giant &#8220;Magic Button&#8221; icon on the MOG site. This installed MOG-O-MATIC, a tool that automatically searched my computer&#8217;s hard drive for all of my music files, then indexed them and created a profile of my music taste on a personalized My MOG page. This tool was also available in the first version of MOG but is 10 times as fast now, indexing 10,000 songs an hour compared with 1,000 songs previously.</p>
<p>I liked that MOG-O-MATIC did some page-creation work for me, making a list of the songs I listened to most recently &#8212; regardless of what program I used to listen to the song (iTunes, Windows Media Player or Rhapsody). Another list that was automatically generated from my music showed which artist was best represented in my collection. If you don&#8217;t want the world to know about your Barry Manilow obsession, this list can be altered to fudge the truth.</p>
<p>Because MOG-O-MATIC scans your entire music collection, it knows what music you like. A Recommendations page shows you what other MOGGERS with similar tastes are listening to, helping you discover new tunes. I found these suggestions to be pretty accurate, and even discovered a great song on another MOGGER&#8217;s recommended playlist called &#8220;Summer Teeth&#8221; by Wilco. I checked out the page belonging to the MOGGER who created this playlist, and found other tunes that were in line with my musical taste.</p>
<p>Using Rhapsody, I played entire Web pages of recommended songs with one click. Likewise, entire music collections belonging to other people can be played the same way, as long as you have the right Rhapsody account to play that many songs.</p>
<p>I wrote a blog post on MOG about the newest album from &#8220;Fountains of Wayne,&#8221; and it automatically included a Play button icon, enabling the song I wrote about to play along with my post. This auto-linking is done with fill-in-the-blank boxes that tag each post with music.</p>
<p>MOG isn&#8217;t trying to be a social-networking site that enables all things. Instead, it focuses on one thing, music, and successfully improves the way people discuss, share and discover music online.</p>
<p>Email <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>.</p>
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		<title>From PC to TV -- via Apple</title>
		<link>http://solution.allthingsd.com/20070321/pc-tv-via-apple/</link>
		<comments>http://solution.allthingsd.com/20070321/pc-tv-via-apple/#comments</comments>
		<pubDate>Wed, 21 Mar 2007 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg and Katherine Boehret</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[streaming]]></category>
		<category><![CDATA[TiVo]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Vista]]></category>
		<category><![CDATA[Wi-Fi]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Xbox]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20070321/from-pc-to-tv-via-apple/</guid>
		<description><![CDATA[Apple TV, a slender, wireless set-top box that connects TVs to computers, provides a simple way for people to show all the stuff trapped on their computers -- video, music, photos -- on their big TVs.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/theme/images/byline-katie-walt.jpg" width="123" height="123" class="byline-solution" alt="Walter S. Mossberg and Katherine Boehret" /></p>
<p>The race to connect your TV to your computer and the Internet is about to kick into high gear this week when <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=aapl'>Apple</a> Inc., the company many believe is best positioned to pull off this feat, introduces a slender, wireless set-top box called Apple TV.</p>
<p>This silvery little $299 gadget is designed to play and display on a widescreen family-room TV set all the music, video and photos stored on up to six computers around the house &#8212; even if they are far from the TV, and even if they are all Windows PCs rather than Apple&#8217;s own Macintosh models. It can also pull a very limited amount of music and video directly off the Internet onto the TV.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AJ876A_pjMOS_20070320194930.jpg" alt="The $299 Apple TV device connects wirelessly to home computers and then with a cable to your widescreen TV." height="239" width="245" /><br />The $299 Apple TV device connects wirelessly to home computers and then with a cable to your widescreen TV.</div>
<p>Apple TV is tiny, just about eight inches square and an inch high, far smaller than a typical DVD player or cable or satellite box, even though it packs in a 40-gigabyte hard disk, an Intel processor and a modified version of the Mac operating system. And it has a carefully limited set of functions.</p>
<p>Yet, in our tests, it worked great, and we can easily recommend it for people who are yearning for a simple way to show on their big TVs all that stuff trapped on their computers. We tried it with various combinations of Windows and Mac computers, with movies, photos, TV shows, video clips and music. And we didn&#8217;t even use the fastest wireless network it can handle. It performed flawlessly. However, it won&#8217;t work with older TVs unless they can display widescreen-formatted content and accept some newer types of cables.</p>
<p>Like the iPod before it, Apple TV isn&#8217;t the first gadget in its category. Several other companies have made set-top boxes or even TV sets and game consoles that could link the TV to the digital content that people have on their computers. But none has found a mass audience for this functionality, mainly because they tend to be hard to set up and confusing to use. Apple is hoping that, just as the iPod trumped earlier, but geekier, rivals, Apple TV can do the same by making a complex task really simple.</p>
<p>Part of the secret of Apple TV is that, like most of Apple&#8217;s products, it doesn&#8217;t try to do everything and thus become a mess of complexity. It can&#8217;t receive or record cable or satellite TV, so it isn&#8217;t meant as a replacement for your cable or satellite box, or for a digital video recorder like a TiVo. It can&#8217;t play DVDs, so it doesn&#8217;t replace your DVD player. Its sole function is to bring to the TV digital content stored on your computer or drawn from the Internet. Like a DVD player, it uses its own separate input on your TV set, and you have to change inputs using your TV remote to use it.</p>
<div style="width: 320px;" class="media-CENTER"><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#ffffff" flashvars="playerId=452319854&amp;viewerSecureGatewayURL=https://services.brightcove.com/services/amfgateway&amp;servicesURL=http://services.brightcove.com/services&amp;cdnURL=http://admin.brightcove.com&amp;domain=embed&amp;autoStart=false&amp;videoId=685982226&amp;" base="http://admin.brightcove.com" name="flashObj" seamlesstabbing="false" type="application/x-shockwave-flash" swliveconnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" height="290" width="320" /><br />Walt Mossberg and Katie Boehret describe how they set up and tested the new Apple TV, and what they found impressive about its performance.</div>
<p>Apple TV isn&#8217;t for that small slice of techies who buy a full-blown computer and plug it directly into a TV, or for gamers who prefer to do it all through a game console. And it&#8217;s not for people who are content to watch downloaded TV shows and movies directly on a computer screen. Instead, it&#8217;s for the much larger group of people who want to keep their home computers where they are and yet enjoy their downloaded media on their widescreen TVs.</p>
<p>Apple TV&#8217;s most formidable competitor is the Xbox 360 game console from Microsoft, which, in addition to playing games, can also play back content from Windows computers on a TV. And Xbox 360 can do something Apple TV can&#8217;t do, at least not yet, which is to directly purchase and download movies and TV shows from the Internet. But the comparable Xbox costs 50% more than Apple TV, is much larger and stores only half as much material.</p>
<p>We&#8217;ve been testing Apple TV for the past 10 days or so, and our verdict is that it&#8217;s a beautifully designed, easy-to-use product that should be very attractive to people with widescreen TV sets and lots of music, videos, and photos stored on computers. It has some notable limitations, but we really liked it. It is classic Apple: simple and elegant.</p>
<p>In our tests, Apple TV performed perfectly in Walt&#8217;s house over a standard Wi-Fi wireless network with a Pioneer plasma TV and six different computers &#8212; three Windows machines from Hewlett-Packard and Dell, and three Apple Macs. Setup was a breeze, the user interface was clean and handsome, and video and audio quality were quite good for anyone but picky audiophiles and videophiles. We never suffered any stuttering, buffering or hesitation while playing audio and video from distant computers.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AJ880_pjMOSS_20070320222302.gif" alt="Apple TV" height="150" width="245" /><br />The Apple TV menu points to content stored on your home computers.</div>
<p>Unlike any of its rivals, Apple TV can play the copy-protected music, TV shows and movies purchased from Apple&#8217;s iTunes online store, the most popular legal downloading service by far. (However, it cannot play copy-protected music in Microsoft&#8217;s formats, even from Windows computers.) It worked great with laptops and desktops alike, with Windows XP and the new Windows Vista operating system, and with newer Macs powered by Intel processors and an older Mac powered by an IBM-built G5 processor.</p>
<p>Apple TV&#8217;s most important limitation is that it can&#8217;t stream much video or audio directly from the Internet &#8212; yet. The capability to go directly to the Internet, bypassing the computers in your home, is built in, but is initially being used only to fetch feature film trailers and short preview clips of popular songs, TV shows and movies sold on the iTunes store. Apple TV also won&#8217;t allow you to buy media directly from the iTunes store. You must first download content from the Internet or iTunes on a computer, and then Apple TV will grab it from the computer and play it on the TV.</p>
<p>In its usual secretive fashion, Apple refuses to say if or when this direct-to-the-Internet capability will be expanded. But we fully expect Apple to add the capability to stream or download a variety of content directly from the Internet, and that this new capability will be available on current Apple TV boxes through software updates.</p>
<p>In our tests, Apple TV is a pleasure to use. Setup was stunningly simple. We just plugged the unit in and hooked it up to the TV with a single cable (not included). The unit found and connected with Walt&#8217;s Wi-Fi network almost instantly. To link to each computer, we just typed into iTunes on that computer a five-digit code number the Apple TV put up on the TV screen. This needs to be done only once.</p>
<p>You can select one computer to automatically synchronize with the Apple TV. Any song, TV episode, movie or photo you download or otherwise add to that one computer is automatically replicated on the Apple TV&#8217;s internal hard disk for playback on your TV. We tested this synchronization function with both a Mac laptop and a Windows Vista desktop, and it worked perfectly on both.</p>
<p>For instance, we imported 376 photos Katie had taken on a recent trip to France to a Mac laptop that was synchronized with the Apple TV. In short order, all of the photos were on the Apple TV and we watched them on the big plasma screen.</p>
<p>We also bought some TV shows, movies and songs from iTunes on our synchronized laptop, and they were automatically transferred to Apple TV, where we could watch them. It can, however, take hours to synchronize large files like movies over a slow wireless network.</p>
<p>In addition to your single synchronized computer, you can designate up to five other computers as sources for your Apple TV. From these machines, you &#8220;stream&#8221; the content over your wireless or wired network, instead of actually transferring them, but the music and video shows up on the TV just as if it had been synchronized to the Apple TV&#8217;s own hard disk.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AJ877B_pjMOS_20070320215822.gif" rel="external"><img src="http://online.wsj.com/public/resources/images/PJ-AJ877B_pjMOS_20070320215822.gif" alt="Photo" height="230" width="380" /></a></div>
<p>All of these functions are controlled through iTunes on your Windows and Mac computers, just as you would control an iPod through iTunes. (The latest version of iTunes is required.)</p>
<p>In our tests, streaming worked just as well as playing content from the Apple TV&#8217;s own hard disk. Even though Walt&#8217;s Wi-Fi network is of the older &#8220;G&#8221; variety, and the Apple TV can handle newer, faster &#8220;N&#8221; variety networks, every single movie, TV show and song streamed without interruption from both Windows and Mac computers. That even included older or slower computers. This was an impressive feat.</p>
<p>The only downside of streaming as compared to syncing is that you can&#8217;t stream photos. These can appear only through synchronization. Apple plans to enable photo streaming later.</p>
<p>On the TV screen, Apple TV presents a simple, handsome list of content for each computer you choose to view. Media is divided into Movies, TV Shows, Music, Podcasts and Photos. You can change among your various computers using a menu called Sources.</p>
<p>There are some drawbacks to Apple TV. It won&#8217;t work with most older TV sets, the square kind that aren&#8217;t capable of handling widescreen programming. And it works only with TVs that have the newer types of connectors, such as &#8220;component&#8221; jacks, and the new HDMI cables being used on most high-definition TVs. It works best with high-definition TVs, and it puts out video in high-definition resolutions. But it will also work with &#8220;enhanced definition&#8221; widescreen sets.</p>
<p>Also, the tiny, simple Apple remote control can&#8217;t control the volume on either Apple TV or your TV set or audio receiver, so you have to keep reaching for the TV or audio receiver remote. And you can&#8217;t plug in an extra hard disk to add storage capacity, even though there&#8217;s a USB port on the back and the built-in 40-gigabyte drive is too small to hold many TV shows or movies.</p>
<p>But, all in all, Apple TV is a very well-designed product that easily brings the computer and the TV together.</p>
<ul>
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