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	<title>The Mossberg Solution &#187; Saturday Night Live</title>
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		<title>Microsoft Packs The New Zune HD With Bells, Whistles And Plenty of Style</title>
		<link>http://solution.allthingsd.com/20090922/microsoft-packsthe-new-zune-hdwith-bells-whistlesand-plenty-of-style/</link>
		<comments>http://solution.allthingsd.com/20090922/microsoft-packsthe-new-zune-hdwith-bells-whistlesand-plenty-of-style/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 21:58:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20090922/microsoft-packsthe-new-zune-hdwith-bells-whistlesand-plenty-of-style/</guid>
		<description><![CDATA[The new Zune HD offers a rich screen and a wealth of artist information, but it can't compete with iPod Touch's app offerings.]]></description>
			<content:encoded><![CDATA[<p>At long last, Microsoft has made a portable media player that you can be proud to carry around: the Zune HD.</p>
<p>This fourth-generation Zune (<a href="http://Zune.net">Zune.net</a>) is ultra thin and has a stunningly vivid 3.3-inch touch screen that covers most of its surface, doing away with the old device&#8217;s touchpad. It comes in one small size rather than the older large and small versions, and has capacities of 16 and 32 gigabytes for $220 and $290, respectively. </p>
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<p>The Zune HD does a nice job of integrating and artistically displaying content about an artist, song or album whenever possible. It has an acceptable built-in browser that surfs the Web using a Wi-Fi connection, and a customizable Quickplay menu on the home screen that displays your content using tiny, stylish tiles. The corresponding Zune Marketplace finally offers movies—about 500 for renting or buying, half of which have HD resolution. And a $90 docking station works with the device to display its HD content on your HDTV.</p>
<p>Given all the improvements of this new Zune, it&#8217;s a shame that this makeover stopped short of revamping its commerce system, which is still too confusing. Rather than inviting newcomers to the Zune and its online store by allowing them to use real money to buy content, it is still tied to the points system made popular by Microsoft&#8217;s (MSFT) Xbox gaming console. In this gamer-friendly system, the cost of one song is 79 points, roughly the equivalent of a dollar, and users must buy points in buckets ranging from 400 for $5 to 5,000 for $62.50. People who are trying to watch their budgets don&#8217;t need the hassle of calculating points per purchase. And Amazon&#8217;s (AMZN) Kindle e-reader and Apple&#8217;s (AAPL) iTunes Store have proved that using dollars and an uncomplicated one-click system is a successful strategy.</p>
<p>The way I prefer to get the most out of the Zune system is by using the Zune Pass for $15 monthly. This charge allows free continuous streaming of music from any computer&#8217;s browser as long as you log in, and includes 10 free MP3 downloads a month that are yours to keep even if you bail on using the Zune software. The Zune Pass lets you listen to Smart DJ playlists that can be built in one of three ways: using your own library; using a mix of Marketplace content and music from your library; or using only songs from the Marketplace. These also can be set to last for a certain amount of time—say for a 30-minute jog or a two-hour party.</p>
<p>I created several Smart DJ playlists including one using Dierks Bentley as the seed artist from which other suggestions were generated. This country singer was a good test for the Zune software because Mr. Bentley&#8217;s music blends new and old country sounds. I set the Smart DJ to produce a mix using only content from Marketplace and it returned a great list that included songs from newer group, Little Big Town, as well as older stuff like Joe Diffie&#8217;s &#8220;John Deere Green.&#8221; Any Smart DJ list can be dragged onto the Zune HD.             </p>
<p>Apple&#8217;s iPod Touch is the Zune HD&#8217;s biggest rival and its iTunes Store has much more content in all categories compared with Zune Marketplace. But let&#8217;s put music, movies, TV shows, podcasts and music videos aside and say we&#8217;re satisfied with the amount of content offered by Zune Marketplace. </p>
<p>One of the iPod Touch&#8217;s best features is its ability to access Apple&#8217;s App Store, a catalog of 75,000 applications. The Zune HD only dips its pinky toe into a pool where Apple is already swimming laps: Only nine apps can be downloaded from the Zune Marketplace (all are free). They&#8217;re colorful and simple to use, but nine apps won&#8217;t be enough to compete head on with the iPod Touch.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AR692_MOSSBE_G_20090922163556.jpg" rel="lightbox" title="MOSSBERG"><img src="http://online.wsj.com/public/resources/images/PJ-AR692_MOSSBE_G_20090922163556.jpg" width="360" height="240" style="float: none;" alt="MOSSBERG" /></a><br />
<br />
The Zune HD uses Quickplay (shown on second player from left) to instantly display certain content.</div>
<p>It would be a real boon to Zune if it somehow inherited the gaming genes of Microsoft&#8217;s already-established Xbox, especially considering how Apple has heavily marketed the iPod Touch as a portable gaming system. Microsoft will only say that later this year Zune will offer apps for Twitter and Facebook as well as 3-D games like &#8220;Project Gotham Racing: Ferrari Edition.&#8221; </p>
<p>The only same-capacity model in the Zune HD and iPod Touch is the 32-gigabyte, which costs $290 and $299, respectively. The Zune HD is smaller than the iPod Touch so its organic light-emitting-diode touch screen is 3.3 inches compared with the Touch&#8217;s 3.5-inch screen. The Zune fits easily in any pocket and is just 0.35-inch thick. A thin horizontal button on the face of the device takes you to the home screen, and a hidden button on the left side pulls up an on-screen menu for volume and playback controls—or just tap the screen when content is playing. It doesn&#8217;t have a speaker like the iPod Touch, so you&#8217;ll always need earbuds to hear anything that&#8217;s playing.</p>
<p>Quickplay is one of my favorite features on the Zune HD. It uses tiny tiles to visually represent your content in four categories: currently playing; anything pinned (or labeled with a shortcut tile) to Quickplay; a history of recently opened content; and anything that&#8217;s new to the player. This includes all of your photos, videos, music, Web pages and apps. I easily pinned <a href="http://AllThingsD.com">AllThingsD.com</a>, a &#8220;Saturday Night Live&#8221; video and a favorite photo to the Quickplay menu. Clever animation sends this menu to the background of the home screen or swiftly pulls it into the foreground when needed.</p>
<p>I rented and downloaded the movie &#8220;Girl with a Pearl Earring&#8221; and opted to pay 360 points for the HD version rather than paying 240 points for the standard-definition version. A helpful on-screen explanation described the advantages of each according to where it would be played. Movie rentals last for 14 days or 24 hours after you first press play. </p>
<p>Listening to music on the Zune HD is a lot of fun—and even educational. Whenever the screen goes idle while playing a song, large images of the artist and album cover fill the entire screen while text—album name, artist name, song name—scrolls across these images. With one touch, I saw a list of other albums and songs by that artist, an artist biography, related artists, and pictures of the artist. This is a lot more interesting than staring at one image on the screen, and I learned a lot of new information about musicians I&#8217;ve been listening to for years. </p>
<p>The newly added Web browser on the Zune HD gets the job done, but has downsides. Its on-screen keyboard for entering names of Web pages has very small keys and doesn&#8217;t use predictive typing to fix your mistakes. Some Web pages rendered normally on the browser, but a couple—like <a href="http://Georgetown.edu">Georgetown.edu</a>—looked normal only when I turned the Zune HD horizontally. </p>
<p>As with other Zunes, this Zune HD has a radio receiver and now uses HD radio for finding more stations with clearer signals. If you like a song, an on-screen button tags it for buying and downloading immediately or later.</p>
<p>The Zune HD is a great-looking little player, and users will especially appreciate its Quickplay menu, rich collection of artist information and mesmerizing screen. If its points system was scrapped and its Zune Marketplace was filled with more content, I&#8217;d like it better.</p>
<p class="tagline">Edited by Walter S. Mossberg.</p>
<p><strong>Write to </strong>                Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>A Search Engine With a Real Eye for Videos</title>
		<link>http://solution.allthingsd.com/20081118/a-search-engine-with-a-real-eye-for-videos/</link>
		<comments>http://solution.allthingsd.com/20081118/a-search-engine-with-a-real-eye-for-videos/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 01:52:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Facebook]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20081118/a-search-engine-with-a-real-eye-for-videos/</guid>
		<description><![CDATA[Web video has transformed the way the Internet is used, but finding the exact clip you want can be incredibly hard. And it's no wonder, considering that sites like YouTube conduct their hunts by looking at a clip's "contextual metadata" -- tags, video title and description -- and thus can often be misled by false information.]]></description>
			<content:encoded><![CDATA[<p>Web video has transformed the way the Internet is used, but finding the exact clip you want can be incredibly hard. And it&#8217;s no wonder, considering that sites like YouTube conduct their hunts by looking at a clip&#8217;s &#8220;contextual metadata&#8221; &#8212; tags, video title and description &#8212; and thus can often be misled by false information. For example, a homemade video about cooking might be inaccurately tagged with a popular search word like &#8220;Obama&#8221; so as to get more traction.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AN664_MOSSBE_G_20081118232623.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AN664_MOSSBE_G_20081118232623.jpg" alt="A Search Engine With a Real Eye for Videos" height="253" width="380" /></a><br />At the top of a VideoSurf results page for &#8216;Mad Men,&#8217; users can search for clips featuring specific characters.</div>
<p>This week I tested <a href="http://VideoSurf.com" rel="external">VideoSurf.com</a>, a site that claims to be the first to search videos by &#8220;seeing&#8221; images that appear in these videos. The company says its technology can analyze a clip&#8217;s visual content, as well as its metadata &#8212; especially when searching for people. VideoSurf has analyzed and categorized more than 12 billion visual moments on the Web to understand who the most important characters and scenes are in a video, and it uses this knowledge to sort clips according to relevancy.</p>
<p>Search results on VideoSurf spread out videos in a filmstrip-like format, distinguishing one scene from the next. Users can choose an option to show only faces, which helps if you&#8217;re looking for a specific person in a long video or movie. And when looking at videos from certain sources, you can select a scene from the filmstrip and jump ahead to that scene rather than sit through the entire clip.</p>
<p>When it works, VideoSurf is one of those technologies that make you wonder why someone didn&#8217;t think of it sooner. The site aggregates content from about 60 sources, including YouTube, CNN Video, Hulu, ESPN and Comedy Central, and a sorting tool weeds out unwanted results like the irksome slideshows that are labeled as videos. VideoSurf can find videos on all kinds of subjects, but it really shines when it finds well-known people.</p>
<p>But VideoSurf has some rough edges and doesn&#8217;t always work as it should. In its defense, the site is still in its public beta, or trial, stage, and plans to be full-blown by early next year. Right now, one of its best features, the ability to jump ahead to specific scenes, works with video from only a handful of sources including YouTube, MetaCafe, DailyMotion and Google (GOOG) Video. Videos from Hulu.com confusingly allow jumping ahead only from certain screens.</p>
<p>Additionally, I came across a couple of videos that were no longer available, though they were listed in search results. And a customizable VideoSurf home page for users with accounts on the site saves searches but not specific clips; VideoSurf plans to fix this next week by adding a favorites page where users can store and share favorite videos with others.</p>
<p>Still, I really grew to like VideoSurf&#8217;s clear way of displaying content that would be otherwise buried within videos. Rather than trying to guess a video&#8217;s contents by looking at a single representative image, VideoSurf&#8217;s filmstrip views showed me exactly what I&#8217;d be watching. In many cases, I viewed a video I might not have otherwise watched because its filmstrip showed shots of scenes that looked interesting.</p>
<p>On the left-hand side of the search-results page, VideoSurf users can narrow results according to Content Type, Categories and Video Sources to see just what they&#8217;re looking for &#8212; or, often more important, what they&#8217;re not looking for. Content Type, for example, includes slideshows, Web series, full television episodes and full movies; a search can include only videos in a particular category (say, slideshows) or exclude that category altogether by unmarking the box beside it.</p>
<p>Most search-results pages include tiled still images at the top representing the characters in the videos. By selecting one of these characters, users can refine search results to show only videos with that character. For example, I typed the title of a favorite television show, &#8220;Brothers and Sisters,&#8221; into the search box and saw the names and images of seven actors on the show at the top of the screen. I selected Sally Field and was redirected to results of videos featuring only the mother she plays on the show.</p>
<p>I used VideoSurf to search for Beyonce&#8217;s &#8220;Single Ladies&#8221; music video, and then changed the date parameters to find only videos posted this week. This retrieved a Saturday Night Live skit in which the pop singer spoofs her own video with help from three men in tights &#8212; including Justin Timberlake. While the SNL skit ran, a list of related videos appeared in a column on the right, including clips of J.T.&#8217;s past SNL skits.</p>
<p>Occasionally, annotations appear on videos, but these come from the source &#8212; not VideoSurf. If overlaid text appears on YouTube videos, it can be turned off using an icon in the bottom right of the YouTube screen. Video-sharing sites that use introductory pages such as pre-rolls before each video will still show those pages.</p>
<p>VideoSurf makes it easy to send specific clips of videos to friends. I did so by selecting a Share option and adjusting slide bars to trim the clip to start and end at scenes I preferred. Clips shared with friends via email are sent with the VideoSurf filmstrip, giving others the ability to also know what the video will include so that they, too, can discern whether or not they want to watch it.</p>
<p>Clips can be shared on social-networking sites like del.icio.us, MySpace and Facebook, though VideoSurf&#8217;s helpful filmstrip didn&#8217;t show up on these sites like it did in emails.</p>
<p>I also tested an add-on for the Mozilla Firefox browser called Greasemonkey that works with VideoSurf. When installed, this displays VideoSurf&#8217;s helpful filmstrip beneath search results from Google Video, YouTube, Yahoo (YHOO) or CBS.com (CBS). Once installed, filmstrips illustrating important scenes appear along with the normal text results for videos, and some of the filmstrips enable jumping ahead to specific scenes. This somewhat techie Greasemonkey extension can save people the extra step of making a separate visit to VideoSurf.com to watch a specific clip.</p>
<p>VideoSurf uses smart technology that can save people the aggravation of watching videos that aren&#8217;t what they appear to be. Since so much Web content now includes videos, a visual search tool that can better assess videos like VideoSurf is a good idea. When this site improves its now-flaky ability to jump ahead to specific scenes in videos, it will be even more valuable.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
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		<title>Making Photo Collaboration More Inviting</title>
		<link>http://solution.allthingsd.com/20080729/making-photo-collaboration-more-inviting/</link>
		<comments>http://solution.allthingsd.com/20080729/making-photo-collaboration-more-inviting/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 21:40:44 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Google]]></category>
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		<description><![CDATA[Shutterfly has integrated simple photo sharing into personalized Web sites. Overall, this site-creating program does a nice job with minimal work on the user's behalf, though it lacks a few useful features.]]></description>
			<content:encoded><![CDATA[<p>Email invitations to view friends&#8217; photos on a site like Shutterfly (SFLY), Snapfish or Kodak Gallery (EK) can often be as much a hassle as a pleasure. Some services require tedious steps to open an album. Others ask for forgotten passwords. And even those albums that are easy to open could be hard to get back to at another time if you can&#8217;t find the original email invitation. There has to be a better way.</p>
<p>Now <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=SFLY'>Shutterfly</a>, a leading online photo service, has integrated simple photo sharing into personalized Web sites, which serve as a more permanent and collaborative place to communicate. This new offering is appropriately called Shutterfly Share (<a href="http://www.shutterfly.com/learn/newshare.jsp" rel="external">www.shutterfly.com/learn/newshare.jsp</a>), and the sites are free of charge and without advertisements, for now.</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM910_MOSSBE_20080729210423.jpg" alt="screenshot" height="158" width="250" /><br />Shutterfly Share offers condensed views of multiple photos; Compact View is shown.</div>
<p>Shutterfly created this souped-up arm of its company early this year after acquiring Nexo Systems Inc., a company that makes straightforward, clutter-free sharing sites. Shutterfly Share caters to groups, like families and softball teams, as well as to friends, who use the sites as home bases where photos and news can be posted.</p>
<p>Overall, this site-creating program does a nice job with minimal work on the user&#8217;s behalf, though it currently lacks a few useful features and its security-related member permissions when setting up the site can be a bit confusing.</p>
<p>One of Shutterfly Share&#8217;s best features is its emphasis on photos, particularly the ability to quickly see multiple images simultaneously on the site&#8217;s home page. Various other categories of information dot the page, like links to favorite sites, calendars or team rosters. But Shutterfly Share is still in its beta (testing) phase, and leaves room for improvements, some of which will be made upon its official release planned for Aug. 12. For example, a few features stuttered or didn&#8217;t work the first time around. One photo that I added to the top of my page froze when I tried to open it for editing, and embedded video links wouldn&#8217;t play during one test.</p>
<p>But some Shutterfly Share faults won&#8217;t be fixed by the launch. It doesn&#8217;t yet have the ability to upload personal videos; instead, users can only add links to videos already available on a public site like YouTube. Nor does Shutterfly Share have a way to show you when other people last signed on, a feature groups who share Web sites tend to like. The company hopes to fix these two issues by early next year.</p>
<p>I created a site on Shutterfly Share called &#8220;middleground&#8221; for the purpose of staying connected with a handful of friends in various cities around the country. Our site let us digitally catch up by sharing photos, gossip and general news about one another&#8217;s lives. I even added news feeds from my favorite sites at the bottom of the page.</p>
<p>Shutterfly obviously wants users to be able to quickly start a site, condensing this process to just a couple brief steps (the process is made faster if you&#8217;re already a Shutterfly member). I chose a category and style for my site; categories included Family, Photo Journal and Baby while styles ranged from yellow lattice to artistic black backgrounds.</p>
<p>Privacy is a priority, for good reason, and I protected my site with a password. But I mistakenly assigned each friend with limited permissions as &#8220;Contributors&#8221; instead of &#8220;Editors.&#8221; It turns out that Contributors can view, comment, add and edit their own content, but not that of others; the Editors can do so. After my grumbling friends alerted me to my error, we were in business. Still, too many security options can be confusing during setup.</p>
<p>Shutterfly Share tries to make posting photos to the site as easy as possible by offering various ways to do so &#8212; even by simply emailing attached photos to a special address, which could be helpful for relatives intimidated by the process of uploading photos. But every person who adds photos to the site, whether via upload or email, may do so only if he or she is a member of Shutterfly. Though many people already have Shutterfly accounts, this could deter some who just want to add photos without becoming a member of the service. Shutterfly says it will allow non-members to post to the site by early next year.</p>
<p>People who aren&#8217;t Shutterfly members but are invited to be members of a Shutterfly Share site (by the site&#8217;s owner) can post anything other than photos, including comments, calendar entries and polls.</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM913_MOSSBE_20080729210823.jpg" alt="photo" height="94" width="250" /><br />Film Strip View</div>
<p>Shutterfly Share organizes recent images on the site&#8217;s home page using one of seven display patterns, including a really great-looking Film Strip view and Compact view; the former shows a horizontally moving ribbon of photos flowing across the screen while the latter condenses multiple photos into thumbnails so many can be displayed at once.</p>
<p>Up to three large, artistically arranged photos can be shown at the top of each site; I added two shots of my friends (both members of the site) and another of the Washington Monument at sunset. This gave it a personalized and professional feel.</p>
<p>I missed having the ability to post my own videos, but searched for clips on YouTube, Google (GOOG) and Yahoo (YHOO) using a built-in tool that easily adds videos to the site. I posted a scene from the television series &#8220;Mad Men,&#8221; along with a &#8220;Saturday Night Live&#8221; skit; thumbnails representing each showed up on the site. I added a calendar on which I noted my birthday, to alert any forgetful friends, and in a Favorite Links section, I added a list of URLs that I like. Every item on the site can be dragged around and rearranged.</p>
<p>Daily emails update members on site activity, such as newly posted photos and comments, so as to keep each member in the loop on site happenings.</p>
<p>When Shutterfly Share is officially released, it will build contextual advertisements into the sites. But early next year, the company plans to offer a premium subscription version of Shutterfly Share that would remove all ads and allow access to special features.</p>
<p>The launch version of Shutterfly Share will also give users the ability to view and digitally page through coffee-table photo books that people have assembled using their digital photos. If you like someone else&#8217;s book, you can (with permission) order a copy for yourself.</p>
<p>Shutterfly Share is a step in the right direction for people who want photo sharing to be more long-term and user-friendly than email invitations. And Web sites built with Shutterfly Share deceivingly look like they took a long time to create. When Shutterfly cleans up its permissions and makes posting via email easier, this program will be even better.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p><strong>Write to </strong>Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></p>
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		<title>A Shopping Trip  To the App Store   For Your iPhone</title>
		<link>http://solution.allthingsd.com/20080722/a-shopping-trip-to-the-app-store-for-your-iphone/</link>
		<comments>http://solution.allthingsd.com/20080722/a-shopping-trip-to-the-app-store-for-your-iphone/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 01:50:02 +0000</pubDate>
		<dc:creator>Walter S. Mossberg and Katherine Boehret</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080722/a-shopping-trip-to-the-app-store-for-your-iphone/</guid>
		<description><![CDATA[The best feature in Apple's second-generation iPhone 3G is the "App Store," a distribution mechanism for third-party programs. In general, the process of choosing and downloading apps is easy and quick, and most of the programs are useful or entertaining. Here's a guide to choosing the apps for your iPhone.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/theme/images/byline-katie-walt.jpg" width="123" height="123" class="byline-solution" alt="Walter S. Mossberg and Katherine Boehret" /></p>
<p>The single best feature in <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=aapl'>Apple</a>&#8217;s second-generation iPhone 3G isn&#8217;t the increased speed or the GPS location-finding feature. It is something called the &#8220;App Store,&#8221; a clever distribution mechanism for third-party programs that can run on the iPhone and on its close cousin, the iPod Touch. And you don&#8217;t even need a new iPhone to get the App Store. It is also part of a free software upgrade for older iPhones and a $10 upgrade for the Touch.</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM841_pjMOSS_20080722143456.jpg" alt="image" height="351" width="250" /><br />Scrabble is just one of the many &#8216;apps&#8217; available for the iPhone and iPod Touch.</div>
<p>In just the first 10 days since the new iPhone and the App Store launched on July 11, more than 900 programs &#8212; applications, or &#8220;apps,&#8221; in tech jargon &#8212; have been introduced by numerous developers. Over 90% cost less than $10 or are free.</p>
<p>Even more noteworthy: iPhone and Touch users have downloaded 25 million copies of these programs, ranging from silly sound effects to challenging games; from news readers to restaurant locators; from social-networking programs to business applications.</p>
<p>We have been furiously downloading and trying out scores of these programs, using a new iPhone 3G, an original iPhone and an iPod Touch, and in general, we are very impressed. We found the process of choosing and downloading apps to be easy and quick, and most of the programs to be useful or entertaining. The vast majority are nicely designed, with great graphics and effective, simple user interfaces.</p>
<p>The easy availability of so many programs written by developers beyond Apple (AAPL) itself makes the iPhone a true computing platform, like a pocket-sized Windows or Macintosh PC. With so many programs already available, and many more in the pipeline, iPhone and Touch owners can have a device with fresh, different capabilities every day.</p>
<p>But the process isn&#8217;t perfect. For one thing, it is controlled by Apple, which can theoretically bar a program from distribution or take its time making one available.</p>
<p>There are also some glitches. If you download a lot of apps in a short period, it can slow the phone&#8217;s next synchronization with iTunes to a crawl, while iTunes tries to back up all the new programs, each of which can contain numerous hidden files. And there&#8217;s a bug in the new iPhone operating system that causes apps to crash, and can even force the iPhone or Touch to reboot, if you use a large number of the new apps in quick succession. Apple says it is working on fixing the latter problem.</p>
<p>Also, Apple&#8217;s claim of over 900 programs is somewhat misleading, because more than 100 of those are individual books you can read on the phone.</p>
<p>Apple&#8217;s baby isn&#8217;t the first smart phone that has attracted developers. Thousands of third-party programs already exist for Nokia (NOK) phones, BlackBerrys, and phones running the Palm (PALM) and Windows Mobile operating systems. But, compared with the graphically rich, snappy iPhone apps &#8212; many of which fetch data from the Internet at high speed &#8212; the typical program on these older platforms looks positively primitive.</p>
<div class="media-RIGHT" style="width: 200px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM843_pjMoSS_20080722183616.jpg" alt="AOL's AIM program" height="300" width="200" /><br />AOL&#8217;s AIM program</div>
<p>The App Store can be accessed either from the device itself or from Apple&#8217;s iTunes software on a Windows or Mac computer, which then transfers the app to the iPhone or Touch. The programs cover a wide range.</p>
<p>Some fill in obvious holes in Apple&#8217;s original complement of iPhone software, things the iPhone has lacked that other phones have. These include AOL (TWX) Instant Messenger, a variety of task and to-do lists, sophisticated note takers and a voice dialer. There are numerous versions of popular board, card and word games, like solitaire, mahjong, Scrabble and Sudoku. There are also eye-popping iPhone versions of popular video games, some controlled by the phone&#8217;s motion detectors, which allow you to move cars and characters by just tilting the phone.</p>
<p>Numerous programs let you perform Internet functions without using the Web browser on the iPhone or iPod Touch. These include news readers, Internet radio players, sports-information apps, and programs that let you blog or use Google (GOOG) or Facebook or MySpace.</p>
<p>There are business programs from Oracle (ORCL), <a href="http://Salesforce.com" rel="external">Salesforce.com</a> and Bloomberg. And there&#8217;s a clutch of Bible programs.</p>
<p>Some are simply goofy, like a virtual Star Wars-like lightsaber, a rotary-phone dialer and a virtual &#8220;stapler.&#8221; And several programs turn the phone into a flashlight for emergencies.</p>
<p>There are way too many interesting apps to review here, but these are some we liked, in no particular order.</p>
<div class="media-LEFT" style="width: 200px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM849_pjMOSS_20080722183626.jpg" alt="AOL Radio" height="300" width="200" /><br />AOL Radio</div>
<p><strong>AIM</strong>: free</p>
<p>This version of AOL&#8217;s popular instant-messaging program does a competent job with text chat, though it can&#8217;t yet do video or audio chats, or transfer files. Because Apple isn&#8217;t allowing third-party programs to run constantly in the background, you can&#8217;t receive new messages in AIM while doing other things. This will supposedly be fixed by new Apple technology due later this year.</p>
<p><strong>AOL Radio</strong>: free</p>
<p>While the iPhone and Touch contain full, terrific iPod capabilities, they don&#8217;t come with Internet radio players like this one. It can stream music and talk from a wide variety of online sources, including the Internet versions of broadcast radio stations.</p>
<p><strong>Evernote</strong>: free</p>
<p>This is an elegant note-taker that has been on computers for a while. You can jot down text notes, store photos or dictate audio memos. And it synchronizes with your Evernote account on Windows or Mac PCs or the Web.</p>
<p><strong>Instapaper</strong>: free</p>
<p>A handy way to store Web pages on your iPhone or Touch for reading when you&#8217;re offline. While on your computer, an Instapaper button added to the Web browser can snag Web pages for your personal Instapaper database. Then, when your iPhone or iPod Touch is online, it synchronizes with the Web-based Instapaper database. Later, when you&#8217;re offline, the pages are still there on the device, ready to read.</p>
<p><strong>Travelocity TravelTools</strong>: free</p>
<p>You can use this to check flight schedules, gate assignments and security waiting times. While you can&#8217;t book flights through this app, there&#8217;s a button that automatically calls Travelocity&#8217;s toll-free booking line.</p>
<p><strong>More Cowbell!</strong>: free</p>
<p>This is inspired by the Christopher Walken/Will Ferrell Saturday Night Live skit, which made the lowly cowbell a cult musical instrument. Whenever you tap the on-screen cowbell, it makes the recognizable, hollow sound heard in songs like &#8220;Down on the Corner,&#8221; by Creedence Clearwater Revival. You can play along with any song you choose on the iPod Touch or iPhone.</p>
<p><strong>Touch Tarot</strong>: $0.99</p>
<div class="media-RIGHT" style="width: 200px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM853_pjMOSS_20080722183708.jpg" alt="Touch Tarot" height="300" width="200" /><br />Touch Tarot</div>
<p>Touch Tarot is a digital tarot-card reading that takes place on your iPod Touch or iPhone, instead of at a table inside an incense-scented tent at the county fair. Phrasing above each card tells its general category, and below each card is a brief explanation of its meaning. For example, we turned over the Wheel of Fortune card in one card reading, and it said, &#8220;Advancement for good or ill. The unexpected may occur. Good fortune.&#8221;</p>
<p><strong>iWant</strong>: free</p>
<p>The iWant app displays 12 black-and-white icons on your device&#8217;s screen, each representing a different category of something you might be looking for &#8212; including restaurants, bars, caf&eacute;s, hotels, drugstores, banks, car rentals and movies, among others. The device identifies your location, and each category can be tweaked to search by distance or highest rankings from Yelp, a user-written rating service.</p>
<p><strong>Urbanspoon</strong>: free</p>
<p>Urbanspoon resembles a slot machine: From left to right, columns show the location, cuisine and cost of nearby restaurants. Instead of pulling a lever to start the slot machine, you simply shake your iPhone or iPod Touch whenever you want to find a restaurant. When it stops, you see the name of a restaurant near you and its classification in each category. (You can also specify what location, cuisine or cost you&#8217;re looking for.)</p>
<p><strong>Air Hockey</strong>: $0.99</p>
<p>Air hockey works like the game you used to play in your best friend&#8217;s basement. You play against the computer, using a fingertip to push red or blue mallets that move a puck around the screen-turned-table and trying to sneak the puck past your computer opponent to score a goal.</p>
<p><strong>MotionX Poker</strong>: $4.99</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/EK-AD858_MOSSBE_20080722134444.jpg" alt="MotionX Poker" height="375" width="250" /><br />MotionX Poker</div>
<p>This is an addictive poker game, played with realistic, beautifully rendered dice instead of cards. The cool thing is that you roll the dice by simply shaking the iPhone or iPod Touch; convincing sound effects accompany each roll of the dice.</p>
<p><strong>MLB.com At Bat</strong>: $4.99</p>
<p>There are lots of cellphone apps and services that can give you live updates on baseball games. What&#8217;s special about this one is that it adds video clips of key plays that you can view while the games are still in progress, using the full power of the gorgeous screen and video player on the iPhone and the Touch.</p>
<p><strong>Crash Bandicoot Nitro Kart 3D</strong>: $9.99</p>
<p>This is a rollicking, fun iPhone and iPod Touch rendition of the classic video racing game, where you control your car by tilting the phone. The graphics are good, and the game-play is responsive.</p>
<p><strong>Truphone</strong>: free</p>
<p>This is the first app for the iPhone that allows you to make cheap phone calls over the Internet instead of using the built-in cellphone capability, which can be much costlier, especially for international calls. In our tests, we had some trouble at first, but after we removed and re-installed the program, it worked fine. Calls to 40 countries are six cents a minute to landlines and 30 cents a minute to cellphones. The iPod Touch lacks a microphone, so this app works only on the iPhone.</p>
<p><strong>Write to </strong>Walt and Katie at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></p>
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