Polaroid’s $150 PoGo is an inkless printer that churns out 2×3-inch photos sent to it via Bluetooth-enabled devices or from plugged-in digital cameras.

Just this year, Polaroid Corp. said it would cease production of its “magical” cameras. But this week, I had the chance to test the company’s latest attempt at relevance in our digital world: the $150 Polaroid PoGo (thenewinstant.com). The PoGo, which stands for Polaroid-on-the-Go, is an inkless printer that churns out 2×3-inch photos sent to it via Bluetooth devices like cellphones or from plugged-in digital cameras. It uses technology created by ZINK (Zero Ink) Imaging Inc. to activate paper-embedded dye crystals, creating a new kind of photo magic. The PoGo will be in stores on July 6.

Cool Factor

This device’s ZINK Technology gives it a cool factor that will leave friends scratching their heads over how such a small device can print without ink (technical details about the 100 billion heat-activated dye crystals on each sheet of paper can be found at zink.com/technology). Photos that I printed from a 10-megapixel digital camera looked sharp and colorful. And some people may use this Polaroid gadget as a solution for freeing images that would otherwise likely remain stuck in a mobile device’s memory.

But four major problems with the PoGo make it a no-go: It isn’t quite small and light enough to be truly portable; its battery life is poor; its prints are half the size of normal photos; and image quality when printing from mobile devices is unimpressive — though this can be attributed to the low-resolution images taken with and stored on these devices rather than the printer itself. For roughly the same price, you could buy a photo printer that produces better quality 4×6-inch or larger prints.

The PoGo works only with ZINK Photo Paper, which costs between 30 cents and 40 cents a page, depending on whether you buy a 10-sheet pack for $3.99 or a 30-sheet pack for $9.99. (Later this year, a 100-sheet pack of ZINK photo paper will be available for $29.99.) The PoGo comes with 10 pieces of this paper, which is coated with a waterproof, tear-proof, smudge-proof, semi-gloss finish. You can peel the backs of these 2×3 prints to stick them to things, though not in the same way Post-its can be stuck and removed (they leave a gooey film — I learned the hard way).

A Device With Weight

Surprisingly, Polaroid is touting the PoGo’s portability; it arrived in a custom-made jeans pocket to demonstrate the device’s pocket-sized shape. But at over 8 ounces, this thing was heavier and measured larger than Apple’s (AAPL) biggest 160-gigabyte iPod Classic. It even weighed more than a bulky point-and-shoot Kodak (EK) camera I recently tested, discouraging me from bringing it along when I went out.

A chart on polaroid.com/pogo/us/comp.html tells whether or not your mobile device is Bluetooth-compatible with the PoGo. Two out of the three devices that I tried worked: A new Motorola (MOT) Z6C and Research in Motion’s (RIMM) BlackBerry Curve were compatible, though an almost-two-year-old Motorola Razr V3 wasn’t.

Each mobile device needed only one initial “pairing,” or setup, with the PoGo before it sent photos. The device used a simple method of sending photos via Bluetooth that generally involved selecting a photo and telling the mobile device to send it to the PoGo. It usually took a few seconds for the send to go through.

The PoGo doesn’t have a display to tell users when images are received, when to load more paper or if the battery is running low. Instead, it uses two indicator lights that glow or pulse in green, orange or red colors. Each light means something different, such as whether or not the PoGo is ready to print or if it has a paper jam, but I usually had to refer to the user’s manual to figure out what each light meant.

Quiet Printer

The PoGo is rather quiet while printing, making a soft whirring sound as its thermal print head turns on and zaps dye crystals, which are embedded in the ZINK photo paper. These small pieces of paper are stored in and printed from a holding space inside the device, which saves users from opening a tray and loading paper before each print-out. However, the PoGo can hold a maximum of only 10 sheets at once. Some images printed in 45 seconds and a few took about twice that long, but most were done in about one minute — counting from when I pressed Send on a mobile device to when the print finished.

I hooked a Sony (SNE) Cyber-shot DSC-W170 to the PoGo via a USB cord and used the camera’s built-in PictBridge technology to print from the camera, following directions on the camera’s display screen. I even printed four of the same photo at once after adjusting the quantity category in a menu, though this seemed to slow the printing process a bit.

While prints from my grandmother’s Polaroid camera couldn’t be touched until about a minute after printing, the small PoGo prints come out dry to the touch. I held one under the kitchen faucet to test its waterproof claim, and the colors held up without running. These prints are borderless, which looks good but seems like the only sensible option with such small paper. Images from the digital camera looked dramatically better than those taken by mobile devices’ 1.3-megapixel or two-megapixel cameras.

Short Battery Life

The PoGo’s battery life wore out quickly, especially for a device that is advertised as portable. In one test, after I unplugged my fully charged PoGo and used it for about 40 minutes to print 16 photos — half from a Bluetooth-connected cellphone and the other half from a USB-connected digital camera — its battery indicator glowed a steady orange, meaning the PoGo was running low on power. This is about right, considering Polaroid claims that a fully charged battery will last for 15 prints. (It takes about 2.5 hours to fully charge the PoGo.)

I really liked the quality of the photos that PoGo printed from my digital camera — in fact, I’m planning to enclose a few small PoGo photos in cards that I send to friends and family members. But the PoGo’s awkward size, bad battery life and small prints make it a tough sell. I’m afraid the PoGo falls short in too many categories to be a practical gadget. Teens might like this device for printing photos from their cellphones that they can stick on lockers or books. And who knows — maybe a grandmother somewhere will buy one of these gadgets to create a little Polaroid magic for her grandchild.

Edited By Walter S. Mossberg

• Email: mossbergsolution@wsj.com

But to the style-conscious set, the Flip looked like a clunky Fisher-Price toy — especially when compared with a sleek, new iPod or more-sophisticated digital cameras — and was too thick to comfortably slip into a pocket. Last fall, Pure Digital introduced an enhanced version: the Flip Video Ultra, but its biggest aesthetic difference was new orange, pink and green colors.

Today, the company will begin sales of its $180 Flip Video Mino (pronounced “minnow”), the hippest offering yet from Pure Digital. This 60-minute Flip includes many firsts for the company: rechargeable batteries; touch-sensitive buttons rather than old-school, push-down buttons; and a thinner build that measures 40% smaller, overall. The Flip Mino is also the first one in the family to enable publishing to MySpace (NWS); prior software limited Web-site sharing to YouTube (GOOG) and AOL (TWX) Video.

I’ve been using a glossy, black Flip Mino (it also comes in white) for the past two weeks and it looks much cooler than older models. Its newly positioned USB adapter pops up from the top of the camera like something from a Swiss Army Knife. The Mino offers features such as the ability to lock the delete button, so no one accidentally deletes your videos, and mute all camera sounds, so as to record silently during quiet moments like wedding ceremonies or speeches.

I brought it along with me almost everywhere I went because of its small size and light weight, even fitting it into a thin clutch purse with a cellphone and BlackBerry (RIMM). I used the Mino in various situations ranging from bright, scenic outdoor settings to indoors while eating dinner in a candle-lit restaurant. Overall, I was pleased with the sound and picture quality of the Mino, and I found its built-in software, which automatically starts when the camera plugs into your Mac (AAPL) or Windows (MSFT) PC, to be a pleasure to use.

Today, Pure Digital Technologies introduced its $180 Flip Video Mino, a thinner, more stylish version of its point-and-shoot camcorder.

It took just a few minutes to trim excess footage from my videos before saving them to my computer or sharing them with friends and family. Another way to share videos from the Flip Mino is via Pure Digital’s server, which sends emails with embedded video links, saving upload and download time on both ends. Though I didn’t publish any of my videos on a public Web site, AOL, MySpace and YouTube were just one step away.

The Flip Mino’s touch buttons, while stylish, were difficult to use at first. I missed the tactile feel of physical buttons as I tried to hold this small video camera and press the zoom buttons using just one hand. The new, touch-sensitive buttons weren’t as satisfying and stable to use, and I pressed them accidentally more than a few times. For instance, the Zoom Out button is directly below Record, making it easy to mistakenly touch it. After about a week of using the Mino, I grew more accustomed to using these new touch buttons, but it shouldn’t take so long to make the adjustment.

Just looking at the Flip Mino’s fresh new exterior makes it hard not to think about the things that this redesigned camcorder is still lacking, like a larger viewing screen (the Mino screen is 1.5 inches, no larger than that of the Flip Ultra), high definition video and wireless sharing capability. These features would likely raise the price and/or tax the battery, and many users of the Flip flock to it for its low price and simplicity. Still, Pure Digital says that it will offer HD video and a larger screen on a product within a year, and is looking into features that might include wireless transferring.

I grew fond of the Mino’s rechargeable battery. Whenever I plugged this gadget into my computer to transfer videos, my Mino charged up via USB without me having to think about it. A full charge lasts four hours and recharging a dead battery takes about three hours.

Pure Digital says that the sound quality and lighting are improved in this model. Like previous models, this Flip records in 640×480 pixels at 30 frames per second.

The Mino didn’t have a problem with lighting in most situations; indeed it did a nice job of capturing images of my family sitting around a table in a restaurant with little more than candlelight to brighten the picture. It doesn’t use a flash or a built-in light, but instead uses automatic sensors to adjust to various levels of light.

This svelte camcorder seemed to handle noise more evenly than I remembered in prior Flip models. It didn’t make my voice sound unbearably louder than everyone else’s, even though I was closest to the camera’s microphone, yet it managed to detect voices across the room. I did have some trouble on a windy day: While recording a quick video of a golf course in San Diego, wind audibly muffled my voice during a few moments in the video.

Along with the delete-lock and sounds-off settings, this Mino has a few other tricks up its sleeve. Each of the touch-sensitive buttons is designed to glow only when usable, so as to better help people who might not know which buttons to press while using this camcorder. For example, only the zoom buttons glow while recording since the other buttons (volume, play/pause and delete) can’t function in this setting.

Shortcuts built into each button provide more functions: Holding the play/pause button down will set the playback mode to play all videos on the Mino; holding the seek ahead or seek back buttons while watching a video will fast-forward by seconds within that video; pressing the record button as the camera starts up opens up the settings menu.

In conjunction with the Flip Mino’s introduction Wednesday, prices of the former Flip Ultra model will drop to $150 for the 60-minute model. The Flip Ultra 30-minute model will be phased out, as will the Flip Classic, which will cost $130 for a 60-minute unit.

Though the Flip Mino’s touch-sensitive buttons look great, they aren’t as functional as they needed to be. But if you really want a sleek, hip-looking gadget, you’ll learn to adjust to these new buttons. No matter which Flip you choose, Pure Digital’s software changes the way people capture and share videos, and that’s a great thing.

Edited by Walter S. Mossberg

• Email mossbergsolution@wsj.com