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	<title>The Mossberg Solution &#187; news</title>
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		<title>Yahoo Renovates Its Home Page</title>
		<link>http://solution.allthingsd.com/20090728/yahoo-renovates-its-home-page/</link>
		<comments>http://solution.allthingsd.com/20090728/yahoo-renovates-its-home-page/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 23:52:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<description><![CDATA[Katherine Boehret reviews Yahoo's made-over home page, which features less clutter and new "apps."]]></description>
			<content:encoded><![CDATA[<p>Makeovers are always fun to watch. Someone swoops in on an unsuspecting fashion “don’t,” improves him or her with a new hairstyle, makeup and wardrobe, and presents the finished product to overjoyed friends and family.</p>
<p>Last week, Yahoo (YHOO) unveiled the results of its latest makeover: the revamped home page. Carol Bartz, the company’s relatively new CEO, has said that Yahoo’s home page needed just such  a makeover. After not changing significantly since 2006, the home page fits the role of a fashion don’t. And consumers, like family and friend observing the aftermath of a makeover, will either be overjoyed or nonplussed by the finished product.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AQ669_MOSSBE_G_20090728132830.jpg" rel="lightbox" title=""><img src="http://online.wsj.com/public/resources/images/PJ-AQ669_MOSSBE_G_20090728132830.jpg" width="360" height="240" style="float: none;" alt="" /></a><br />
<br />
Yahoo’s cleaner, streamlined home page emphasizes its ability to view content from other Web sites.</div>
<p>I’ve been using this new home page for over a week now and I can report that Yahoo followed one of the most important makeover rules by doing more with less. Gone is the busy screen saturated with advertisements and clutter. The new home page is clean and easier to absorb.</p>
<h5 class="subhed">Favorite ‘Apps’</h5>
<p>Yahoo’s home-page makeover goes beyond surface improvements. Its most useful feature is a list called My Favorites, which contains a variety of Web sites from within and outside of Yahoo. When your cursor hovers over one of these entries, which Yahoo calls “apps,” a pane opens with a preview of content from that site. This turns your Yahoo home page into an aggregator of information, bringing glimpses of information to you in one place so you don’t have to waste time navigating to other sites.</p>
<p>But if a greater number of these apps were more robust, you would be able to do more right within the hover pane, like watch videos or play a game. Currently, the hover preview pane only lets you see content, update social-network statuses and enter search terms, the results of which are shown on a new Web page.</p>
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<p>This makeover comes at an interesting time in the world of online news aggregation. Competitors like Google (GOOG) and Microsoft (MSFT) incorporate data from all over the Web into iGoogle.com and MSN.com, respectively. And the concept of the home page as a starting point isn’t as popular as it once was: Many people now start browsing the Web by first clicking on a link in an email or in one of many social-networking sites, like Twitter.</p>
<h5 class="subhed">Traffic Driver</h5>
<p>Of course, Yahoo plans to use this redesigned home page to drive traffic to the company’s own sites like Shine, Answers, Health and OMG (a celebrity gossip site). These Yahoo sites make up half of the 65 apps designed especially for My Favorites. Yahoo says that its apps for other sites, including WSJ.com, were made by Yahoo and the outside company running the Web site. An ad runs on the hover preview page of each app and the revenue for this ad goes to Yahoo, not the content provider.</p>
<p>Yahoo will use your list of My Favorites apps to learn about what sites you use so as to target ads at users. This proved true for most of the ads I saw on my home page, but strangely, the AllThingsD.com app displayed ads for Mars chocolate and Del Monte fruit snacks rather than technology products. </p>
<h5 class="subhed">Module Thinking</h5>
<p>My Favorites is fixed on the far left of the Yahoo home page and a large search box sits prominently at the top of the home screen. </p>
<p>The top middle section of the screen shows a carousel of images and current news that Yahoo calls the Today Module; below this is the News Module, which houses tabs labeled News, World, Local, and Finance. The Local and Finance tabs can be customized by entering a ZIP Code and stock tickers, respectively. The Today and News Modules can switch positions if you click on a small arrow.</p>
<p>The revamped home page will serve as a starting point for the Yahoo Application Platform, or YAP. Sometime around late September, Yahoo will open its YAP (no pun intended) to software developers so they can make all kinds of apps with a variety of functions for the home page, not just apps that are tied to Web sites.</p>
<p>You can customize the home page for style or content changes if you sign on using a user ID and password. Changes should appear the next time you log in. But this didn’t work as well as it should. I set my page to display in a tangerine color, one of six colors offered for customizing the page, but the home page wasn’t tangerine-colored the next time I logged in.</p>
<h5 class="subhed">Some Problems</h5>
<p>I had trouble logging into my Gmail account using a special Gmail app, but this and the color problem were fixed by the time this column went to press.</p>
<p>Some apps didn’t work at all, like the Facebook app, which couldn’t connect to my Facebook account. Yahoo said the problem should be fixed this week.</p>
<p>The home page seemed to have a longer memory when it came to the list of My Favorites. I edited my list, adding more pre-made apps and creating some of my own using a built-in tool that lets you enter a Web site. Yahoo has preloaded icons for some popular Web sites such as cnn.com; otherwise, it will use a generic star.</p>
<h5 class="subhed">Permanent Apps</h5>
<p>Two apps are permanent fixtures at the top of the My Favorites list: One shows a list of all Yahoo sites and the other shows Yahoo Mail. Everything else can be deleted, added and moved around in the list. One of my favorite apps was for Epicurious.com, the food and recipe site. When I hovered over the Epicurious app, images of food with recipe names appeared in the hover preview pane. One click on an image sent me to the Web site for the full version of the recipe.</p>
<p>After adding many of my own apps to My Favorites, I wished Yahoo had a one-click tool for converting my browser bookmarks into apps. Yahoo says this is something it hopes to introduce in the future.</p>
<h5 class="subhed">Mobile Rollout</h5>
<p>This week, Yahoo started rolling out a mobile Web site made to run on the iPhone’s Safari browser that coordinates with the more robust version of the home page. I used this Yahoo home page on the iPhone and liked that it immediately pulled up the My Favorites list I had carefully constructed on my computer. Similar offerings will soon be available for other mobile devices.</p>
<p>The new Yahoo home page is a refreshing way of bringing content to you rather than you chasing around the Web looking for it. The My Favorites apps need a little more power to be truly useful and to encourage people to use the Yahoo home page every day, but Yahoo hopes to solve some of that problem in a couple of months when it opens the site to developers.</p>
<p><strong>Write to </strong> Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a> edited by Walter S. Mossberg</p>
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		<title>Yahoo Widgets Lend Brains to Boob Tube</title>
		<link>http://solution.allthingsd.com/20090324/yahoo-widgets-lend-brains-to-boob-tube/</link>
		<comments>http://solution.allthingsd.com/20090324/yahoo-widgets-lend-brains-to-boob-tube/#comments</comments>
		<pubDate>Tue, 24 Mar 2009 23:30:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<category><![CDATA[Yahoo Widget Engine]]></category>

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		<description><![CDATA[Samsung's new LED TV 7000 is integrated with the Yahoo Widget Engine, allowing people to watch TV and access the Web on the same big screen at the same time.]]></description>
			<content:encoded><![CDATA[<p>Your television set may be the most expensive, eye-catching piece of electronic equipment in your home, but compared to a computer with Internet access, it&#8217;s just a dumb box. With their low-tech IQs, TVs encourage a lot of family-room multitasking: While watching the big screen TV, lots of people are looking away to surf the Web with the computer on their lap or the mobile device in their hand.</p>
<p>But television manufacturers are sick and tired of sharing your attention with another device. So this week, Samsung Electronics introduced a television with truly integrated Internet smarts: the $3,000 Samsung LED TV 7000 with the Yahoo Widget Engine. It lets people watch TV and access the Web on the same big screen at the same time, with special on-screen applications that appear on a strip at the bottom of the screen and fetch online content. By this summer, <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=SNE'>Sony</a> (SNE) and LG Electronics also will offer TVs with the Yahoo Widget Engine, and Vizio will offer models soon thereafter.</p>
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<p>I&#8217;ve been testing the Yahoo Widget Engine on a 46-inch Samsung TV, and I found it to be a lot of fun to use. It&#8217;s easy to navigate, thanks to special color-coded shortcuts on the TV&#8217;s remote control, and I didn&#8217;t have to abandon the show I was watching to look up a few things online. Widgets, which are small, easily downloadable computer applications, typically expand to a semitranslucent, overlaying panel on the left, or your program can be resized so you don&#8217;t lose any of the picture. The one major downside was that it uses a virtual keyboard rather than a physical keyboard for text entry. (You use the remote control to select text from an on-screen keyboard.) A good keyboard is essential for social networking widgets like Twitter, allowing quickly typed reactions to shows as you&#8217;re watching them. Samsung is planning to introduce a remote-control-based input method for next-generation TVs.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/OB-DJ128_samsun_G_20090324192532.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/OB-DJ128_samsun_G_20090324192532.jpg" alt="Samsung's LED TV 7000 uses the Yahoo Widget Engine to access Web content, like Flickr." height="253" width="380" /></a><br />Samsung&#8217;s LED TV 7000 uses the Yahoo Widget Engine to access Web content, like Flickr.</div>
<p>If you&#8217;re reading this and thinking that Internet on the TV has been tried before with limited success, you&#8217;re right. For years, companies have designed external boxes that bring some form of the Web to your TV. These include <a href="http://online.wsj.com/public/quotes/main.html?symbol=msft&#038;type=usstock%20usfund&#038;mod=DNH_S">Microsoft</a> Corp.&#8217;s (MSFT) Xbox, <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=aapl'>Apple</a> Inc.&#8217;s (AAPL) Apple TV and some features of TiVo (TIVO). But the Yahoo Widget Engine differs from these boxes in two ways. First, Yahoo&#8217;s widget system works simultaneously with your TV programming, so you don&#8217;t have to turn off the college basketball game to pull up a news story about a star player. Second, it will include widgets with video content that directly competes with live programming.</p>
<p>This second point is noteworthy because television manufacturers in the past have quashed applications with Web video content for fear of these programs competing with live shows. Yahoo (YHOO) says it won&#8217;t block widgets from its Widget Engine, so you could, say, run a Showtime widget that plays an episode of &#8220;The Tudors&#8221; instead of watching a live show.</p>
<p>The Yahoo Widget Engine comes preloaded on TVs with four basic widgets to start: Flickr (Yahoo&#8217;s photo service), Yahoo News, Weather and Finance. When prompted, these widgets appear in a horizontal dock along the bottom edge of the TV screen, along with Widget Gallery and Profile. (If you just want to watch TV, you can hide the widget dock easily.) Yahoo expects to offer 20 to 30 widgets within two months, and estimates that it will offer around 100 by the end of the year.</p>
<p>Samsung lent me an LED TV 7000 loaded with the four basic widgets and some extras that will be available in the Widget Gallery by early April: Twitter, Yahoo Video, USA Today Sports and three games (Sudoku, Texas Hold&#8217;em and QuizzMaster).</p>
<p>The Yahoo Widget Engine follows a model that encourages developers &#8212; even Yahoo&#8217;s competitors &#8212; to make widgets for its store-like Widget Gallery, where they will be available to download free directly on the TV. The system is similar to Apple&#8217;s highly successful App Store for the iPhone, and, like iPhone apps, these widgets will take seconds to download and are fun to try. The Yahoo widgets will work across all enabled televisions, regardless of manufacturer.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AO846_pjMOSS_G_20090324134631.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AO846_pjMOSS_G_20090324134631.jpg" alt="TV Internet" height="253" width="380" /></a><br />Yahoo Widget Engine displays tidbits of information on a TV, like news and weather, without interrupting programming.</div>
<p>Samsung and Yahoo each have their own sub-stores of widgets within Widget Gallery. But users most likely won&#8217;t know or care which widgets are coming from what source because they&#8217;re all grouped into categories like Latest Widgets, Community and Messaging. Other TV manufacturers will be able to follow this model with their own stores, as well.</p>
<p>The Samsung LED TV 7000 connects to the Web via a wired connection or by using a wireless USB device, which Samsung sells for $80. Currently, Samsung offers four models with built-in Web access, which it calls Internet@TV. By June, the company plans to offer a total of 17 models with Internet@TV. All TVs with the Widget Engine will have remote-control shortcut buttons to pull up widgets.</p>
<p>With a local news station on in the background, I used the Yahoo Widget Engine to pull up Flickr in a left-side panel. After using the painfully slow virtual keyboard to sign into my Flickr account, I quickly skimmed through categories like Your Photos, Your Groups and Explore. I browsed photos from one of my Flickr groups, both in the side panel only and in full-screen slideshow mode, and tagging favorites with a yellow button on my remote control.</p>
<p>With a few steps, snippets of information, or shortcuts, can be created for certain widgets, like Yahoo Weather and Finance, to save you from opening the widget to see more details in a left-side panel. I created a Yahoo Finance snippet for McDonald&#8217;s (MCD) stock so I could see this stock&#8217;s status at the bottom of my screen without opening the Finance widget. People who have Yahoo accounts can synchronize their account settings with the TV, such as stocks saved in Yahoo Finance.</p>
<p>The Twitter widget automatically refreshes its content roughly once a minute, so you can see new tweets (updates) from the people you follow right in the horizontal dock. You also can see a list of the most popular phrases on Twitter, search Twitter and save searches.</p>
<p>Individual Widget Engine profiles can be created for up to eight people so that a 16-year-old doesn&#8217;t have to see his dad&#8217;s stock-market news in his profile. Widgets can be moved around in the horizontal dock so you can line them up according to your personal preferences.</p>
<p>The Yahoo Widget Engine is still in its early stages, and there are plenty of changes and widgets to come, not to mention televisions from manufacturers other than Samsung. But it&#8217;s easy to navigate and its remote-controls buttons &#8212; especially those with color coding &#8212; bring the Internet to your TV screen with just one click. If you want a smarter TV, the Yahoo Widget Engine will do the trick.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://solution.allthingsd.com" rel="external">http://solution.allthingsd.com</a></li>
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		<title>Web Searches That Really Bear Fruit</title>
		<link>http://solution.allthingsd.com/20090113/web-searches-that-really-bear-fruit/</link>
		<comments>http://solution.allthingsd.com/20090113/web-searches-that-really-bear-fruit/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 00:18:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<category><![CDATA[Web search]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20090113/web-searches-that-really-bear-fruit/</guid>
		<description><![CDATA[There's nothing more frustrating than a fruitless Web search -- or one that returns results that distract you from your original goal. This week I tested two free tools that attempt to make your Web searches more relevant by learning from users' reactions to search results.]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s nothing more frustrating than a fruitless Web search &#8212; or one that returns results that distract you from your original goal. Search giant Google knows this all too well and realizes that there&#8217;s a chance you might switch to another search engine if you get tired of poor results.</p>
<p>This week I tested two free tools that attempt to make your Web searches more relevant by learning from users&#8217; reactions to search results: Google&#8217;s SearchWiki and Surf Canyon Inc.&#8217;s namesake tool for Web browsers. These two don&#8217;t necessarily compete against each other; in fact, they can be used in tandem. But after initially entering a search query, SearchWiki requires additional work on the part of the user that many people may not want to do. Surf Canyon works automatically as you go, sorting results according to real-time user behavior.</p>
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<p>SearchWiki depends on people to rank their own search results by promoting favored URLs to the top of a screen and knocking others to the bottom. It is available to most people who are logged into a Google account, and these user preferences are remembered if the same searches are performed at other times.</p>
<p>This sorting is done using elegant animation; preferred URLs float to the top of the screen when selected and unwanted results disappear in a magic-trick-like poof when removed. Comments about a link can be typed into a word bubble beside the URL and all comments are available to the public, labeled as posted by &#8220;Searcher&#8221; unless you create another nickname for yourself. People can also add preferred URLs to a search-results page if, for example, they know a better link about something than those that show up.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AO043_pjMOSS_G_20090113130846.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AO043_pjMOSS_G_20090113130846.jpg" alt="Web Searches That Really Bear Fruit" height="253" width="380" /></a><br />Google&#8217;s SearchWiki</div>
<p>But who wants to do all this work? Google (GOOG) says your votes don&#8217;t influence the way other Google users see search results, nor do they affect your search results if you aren&#8217;t logged into Google. You can see the number of votes a URL got from fellow voters, as well as comments made about the URL &#8212; but only after you select a link at the bottom of the search-results page. If you promote a URL, you&#8217;ll automatically see what other people think about this link.</p>
<p>For your efforts, you&#8217;ll create a small collection of results that are saved in your account, sorted by date and time should you ever want to revisit them. This could come in handy in some circumstances, such as if you were researching a topic and you forgot to save Web pages as you went. Google confusingly calls these &#8220;SearchWiki notes,&#8221; though they really include all of the links you voted on, as well as typed-in notes about links.</p>
<p>SearchWiki is a tough sell because most of us are already trained to surf the Web quickly, skipping ahead and back through links without taking the time to rank those results or comment on them. And it only works with Google searches.</p>
<p>If you like the idea of more personalized Web searches but would like to use other search engines or don&#8217;t want to do extra work, you might like Surf Canyon. Once downloaded, this tool displays bull&#8217;s-eyes beside certain results to show that Surf Canyon has found additional related hits. Clicking on this bull&#8217;s-eye reveals those suggested links, pulled from deeper down in the search results, and these links might have bull&#8217;s-eyes of their own. This cascade of data goes on and on as an algorithm studies which of the returned results you do or don&#8217;t choose.</p>
<p>You might be deterred from using Surf Canyon because it must be downloaded before it works on Internet Explorer or Firefox. (A version of Surf Canyon for Apple&#8217;s (AAPL) Safari browser is due out within a month.) This tool works with Google, Yahoo (YHOO), Microsoft Live Search (MSFT) and Craigslist, and just started working with LexisNexis&#8217;s LexisWeb.com legal-search engine.</p>
<p>Surf Canyon might not seem to be doing much at first, but it changes and reflects your preferences as you make them. For example, a search for &#8220;Obama dog&#8221; originally returned results about how the President-elect and his family are narrowing their search for a puppy. But as I opened more links related specifically to Mr. Obama&#8217;s daughters, more results appeared on screen about Sasha and Malia. Each time I hit the browser&#8217;s Back button to return to the original search page, Surf Canyon offered a new set of relevant URLs.</p>
<p>I tried looking at Craigslist.com for last-minute inauguration tickets, and one hit listed an inauguration-appropriate dress that someone was giving away free. The Surf Canyon bull&#8217;s-eye appeared beside this result, and when I selected it, three more dress listings appeared.</p>
<p>Surf Canyon recently released an option for users who want long-term personalization, found at my.surfcanyon.com. It lets people select sources from which they prefer to receive news, shopping, research, or sports and entertainment results. Individual sites not listed on this page can also be added to a list of sources to use; likewise, sites can be added to a blacklist so results never come from them.</p>
<p>Unlike Google, Surf Canyon doesn&#8217;t save your history or usage profile. And if you haven&#8217;t created personalized preferences using the link above, it responds solely using your as-they-happen signals, like when you choose one link over another.</p>
<p>Google&#8217;s SearchWiki is asking users to do extra work, which may not be practical for many users. But if you do use it, this tool&#8217;s personalized, saved results could be a real boon. Surf Canyon worked well for me with multiple search engines, retrieving data from result pages I likely wouldn&#8217;t have opened. Either way, your days of futile Web searching are numbered.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
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		<title>Birds of a Feather Twitter Together</title>
		<link>http://solution.allthingsd.com/20081202/birds-of-a-feather-twitter-together/</link>
		<comments>http://solution.allthingsd.com/20081202/birds-of-a-feather-twitter-together/#comments</comments>
		<pubDate>Wed, 03 Dec 2008 01:20:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[social networking]]></category>
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		<category><![CDATA[application]]></category>
		<category><![CDATA[BlackBerry]]></category>
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		<category><![CDATA[browser]]></category>
		<category><![CDATA[characters]]></category>
		<category><![CDATA[Daniel Craig]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[Favorites]]></category>
		<category><![CDATA[filtering]]></category>
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		<category><![CDATA[friend]]></category>
		<category><![CDATA[homepage]]></category>
		<category><![CDATA[icon]]></category>
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		<category><![CDATA[James Bond]]></category>
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		<category><![CDATA[mobile applications]]></category>
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		<category><![CDATA[public]]></category>
		<category><![CDATA[smartphone]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[sorting]]></category>
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		<category><![CDATA[text messaging]]></category>
		<category><![CDATA[TinyURL]]></category>
		<category><![CDATA[tweet]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20081202/birds-of-a-feather-twitter-together/</guid>
		<description><![CDATA[If you've heard of Twitter but don't exactly know what it is or how it works, you're in good company. In the past two months a bunch of my friends, ranging in age from early 20s to late 30s, have asked me about Twitter--or Tweeter, as one person accidentally called it. To clear things up, I've put together a basic Twitter guide that explains how to use it, Twitter lingo, privacy options, mobile applications that can be used with the service and problems that it has.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;ve heard of Twitter but don&#8217;t exactly know what it is or how it works, you&#8217;re in good company. In the past two months a bunch of my friends, ranging in age from early 20s to late 30s, have asked me about Twitter &#8212; or Tweeter, as one person accidentally called it.</p>
<p>To clear things up, I&#8217;ve put together a basic Twitter guide that explains how to use it, Twitter lingo, privacy options, mobile applications that can be used with the service and problems that it has. Let&#8217;s get started.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/EK-AE327_MOSSBE_G_20081202143254.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/EK-AE327_MOSSBE_G_20081202143254.jpg" alt="Screen shot of Twitter" height="253" width="380" /></a><br />Twitter limits social-networking updates to 140 characters or less. The service is surprisingly useful, but leaves room for improvement.</div>
<p><strong>What is it?</strong> In short, Twitter is a free social-networking tool that keeps people connected with one another and with sources of information. Twitter users submit updates about whatever they&#8217;re currently doing, and these updates cannot exceed 140 text-based characters.</p>
<p><strong>Lingo:</strong> Twitter is the name of the service. The term twittering describes the activity of updating a Twitter account. A tweet is an individual Twitter update. Twitterers are people who use the service.</p>
<p><strong>Followers, not Friends:</strong> Social-networking sites like Facebook and MySpace use the term &#8220;friend&#8221; to refer to people who are connected with one another, but Twitterers can simply follow one another&#8217;s messages by finding a person&#8217;s username and selecting a &#8220;Follow&#8221; option. This alerts the person that you&#8217;re following them, and they can reciprocally choose to follow you, or not.</p>
<p><strong>Why use it?</strong> While some people primarily use Twitter to post updates about their activities or comments on the news, I use the service more as a follower, allowing me to see quick snippets of news as it occurs. Most tweets are written by real people, while others, such as updates from news organizations that you&#8217;ve selected, are automatically generated. Many tweets include the addresses of Web sites with relevant articles that tell readers more on a topic.</p>
<p><strong>Where is it?</strong> Twitter works on your Web browser at Twitter.com, where user updates appear in a simple list form as they are submitted. After you&#8217;ve signed up and started following other people, those people&#8217;s updates, or tweets, will appear when you log onto Twitter.com using a username and password.</p>
<p>Twitter also works on mobile phones, where the 140-character limit allows messages to be sent and received via SMS text messaging. Tweets can also be sent and received via email. Users with smartphones like BlackBerrys or iPhones can use one of the many popular mobile applications for accessing Twitter, which offer much richer options than simple SMS does; I&#8217;ll get into these later.</p>
<p><strong>Privacy:</strong> Unlike other social-networking sites such as Facebook, Twitter isn&#8217;t focused on holding and sharing personal information about its members. Indeed, the service operates with a majority (80%, according to the company) of users opting to keep their updates public, that is, follow-able by anyone, without permission. This openness encourages people to follow one another or to see who others are already following, and then follow the same people.</p>
<p>However, users can opt to protect their updates, meaning they must grant permission for others to follow them. If you&#8217;d like to sign up for Twitter, but aren&#8217;t comfortable putting your first and/or last name on the site, you don&#8217;t have to; instead, just tell others your username.</p>
<p><strong>Twitter Page Personalization:</strong> Each user has a Twitter page showing all of his or her updates, or tweets. (Mine is twitter.com/kabster728, and you can follow me.) This page also shows the number of people a user follows, how many people follow her and how many total updates she has posted.</p>
<p>Twitterers can customize their Twitter page by uploading a photo to be used as the background. The icon representing each user can also be personalized, and this is important because it appears beside that person&#8217;s tweets on Twitter.com, where followers recognize and appreciate its familiarity. Some people, including me, use pictures of themselves as their icons, while others use random shots.</p>
<p><strong>Apps/Clients:</strong> Twitter works on any browser, and will also work on a mobile browser. If you have a mobile device like the BlackBerry or iPhone, you can jazz up the experience by downloading a third-party app like TwitterFon, TwitterBerry, Tweetie or Twitteriffic. Twittervision, another mobile app, plots points on maps to show where tweets originated. Desktop clients also abound, including Twhirl and TweetDeck. Twitterfeed will set your blog to automatically post content to Twitter.</p>
<p><strong>@Replies, Direct Messages:</strong> Each tweet that appears in your Twitter feed can be replied to using a shortcut arrow that appears beside the tweet, and these responses to tweets are called @Replies. So if JoeSchmo tweets to say he saw the new James Bond movie and hated it, you can reply to this with a tweet of your own that says, &#8220;@JoeSchmo I still adore Daniel Craig.&#8221; These @Replies appear for everyone to see, and must start with @ plus the username of whomever you&#8217;re responding to.</p>
<p>Direct Messages differ from @Replies because they can be sent only between people who are following one another. These messages aren&#8217;t posted publicly. They appear on your Twitter.com page in a right-side section labeled Direct Messages and will also be sent to your mobile device if you have one registered with Twitter.</p>
<p><strong>Favorites:</strong> If you read a tweet that you really like, you can save it as a favorite by selecting a small star beside the tweet, thus adding it to a Favorites section on your homepage. Anyone can see anyone else&#8217;s Favorites, regardless of whether or not they&#8217;re following one another.</p>
<p><strong>Problems:</strong> Twitter&#8217;s bare-bones approach gets to the point quickly, displaying tweets in a simple, quick-read format. But the site is lacking in many areas. It used to enable searching for people on Twitter, but that capability is currently down. Now, to search for friends on Twitter, you must upload your email contacts from a Web-based mail service. The company says it plans to have people-search working again by the end of the year. Meanwhile, search.twitter.com enables keyword or location searches.</p>
<p>Twitter lacks the ability to sort tweets according to what the user wants. If I just want to see tweets from real people and not those that are automatically generated, I&#8217;m out of luck. Same goes if I want to keep certain friends&#8217; tweets in a prominent place on my homepage; Twitter has no way of doing this.</p>
<p>Twitter users aren&#8217;t notified when someone responds to their tweet with an @Reply. I recently happened to look at @Replies on my Twitter homepage and found three from people who follow me (I don&#8217;t follow them).</p>
<p>If you&#8217;re adding a Web address to a tweet and the characters in the URL take up too much space, Twitter will automatically use TinyURL behind the scenes to shrink your long link into a shorter one when you post your tweet. But this works only if you have enough remaining characters in your tweet to fit the long version of your link. A built-in TinyURL converter on the page would help immensely.</p>
<p>Twitter says it&#8217;s working to make @Replies more effective. It also says it plans to do more with filtering and sorting, so that the Twitter interface is more useful. In the meantime, Twitter does a good job of giving people simplified news about others and the world around them. If you&#8217;re often in a rush, Twitter can be a great resource for fast information.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
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			<wfw:commentRss>http://solution.allthingsd.com/20081202/birds-of-a-feather-twitter-together/feed/</wfw:commentRss>
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		<title>Cull Web Content With Alerts</title>
		<link>http://solution.allthingsd.com/20080930/cull-web-content-with-alerts/</link>
		<comments>http://solution.allthingsd.com/20080930/cull-web-content-with-alerts/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 00:28:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Alerts.com]]></category>
		<category><![CDATA[Anthropologie]]></category>
		<category><![CDATA[AOL]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[cellphone]]></category>
		<category><![CDATA[computer-generated alert]]></category>
		<category><![CDATA[Craigslist]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[electronic notification]]></category>
		<category><![CDATA[Elertz]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[feed]]></category>
		<category><![CDATA[football scores]]></category>
		<category><![CDATA[FriendFeed]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[landline]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[NCAA]]></category>
		<category><![CDATA[NCAAF]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Penn State]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[text message]]></category>
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		<category><![CDATA[Windows XP]]></category>
		<category><![CDATA[Yotify.com]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20080930/cull-web-content-with-alerts/</guid>
		<description><![CDATA[It can be hard to find just what you want in the 24-hour news cycle that constantly churns content out online.
One way to find the information you want is by setting up computer-generated alerts. These electronic notifications are relatively simple to use and offer a range of helpful services, from a virtual heads-up when your [...]]]></description>
			<content:encoded><![CDATA[<p>It can be hard to find just what you want in the 24-hour news cycle that constantly churns content out online.</p>
<p>One way to find the information you want is by setting up computer-generated alerts. These electronic notifications are relatively simple to use and offer a range of helpful services, from a virtual heads-up when your name is mentioned online to messages about a product&#8217;s price suddenly dropping.</p>
<p>For years, I&#8217;ve used Google Alerts as a way of keeping track of myself online. If my name is mentioned in a blog or if this column appears on the Web, such as on the site of a newspaper that syndicates it, a Google Alert sends me an email about it. Google Alerts can work for you to find a variety of things, such as telling you if a video of a favorite band popped up online or that a blogger posted something about last night&#8217;s episode of &#8220;Mad Men.&#8221;</p>
<p>In about a month, <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=goog'>Google</a> will begin delivering these alerts to users via feeds, as well as emails. Google (GOOG) certainly isn&#8217;t alone in the alerts arena, as Yahoo (YHOO), Microsoft (MSFT) and AOL (TWX) are also players. This week I tried two small companies that recently joined the mission to help users find the Web content using alerts.</p>
<h5 class="subhed">Pinpointing Searches</h5>
<p>I tried Alerts.com and Yotify.com, and found worthwhile features in both. While Google Alerts does a good job of finding search terms in news, blogs and videos, Alerts.com and Yotify use forms that are a cinch to fill out and let you pinpoint your searches.</p>
<p>Alerts.com offers to notify users via email, SMS text messages or even voice calls to a cellphone or landline. The site organizes your alerts on a personalized Web page and uses a desktop application called Elertz to tell you when an alert has generated results. I liked this site&#8217;s flexibility: It not only gave me different ways to receive notifications, but also enabled a variety of options for time-specific deliveries of alerts.</p>
<p>But Yotify has advantages of its own, including the ability to integrate with FriendFeed and Facebook so friends can offer their recommendations or opinions. It also lets users search for event tickets or items auctioned on eBay (EBAY). And a smart preview panel gives you an idea of the type of results your search will return before you submit the request for an alert.</p>
<h5 class="subhed">Viewing Results</h5>
<p>For now, Google Alerts and Yotify will send alert notifications only via email, though all three services will let you view your alert results online. All three are free, but SMS alerts sent to a cellphone via Alerts.com may not be, depending on your plan.</p>
<p>All in all, I found there were certain things each service was good at doing. For example, Alerts.com lets me know college football scores when I want them: only after the final score; at the end of each quarter and after the final score; or at the end of each quarter, after the final score and after each time a team scores points. Yotify gave me detailed options in a Craigslist search for furniture, including showing only listings with photos or just those that included the word &#8220;sofa&#8221; in a title; it will even hunt for a specific price range.</p>
<p>For the person who wants to spend minimal time creating basic alerts, Google Alerts will do the trick. These can be narrowed down to show results that fall into the News, Web, Blogs, Video or Groups categories, or you can perform more-blanketed searches using a Comprehensive category.</p>
<p>Alerts.com offers plenty of simple alerts that require only a bit of scheduling to set up. Each alert appears as a widget that can be expanded, edited or deleted with a simple click, and this page has a clean look with attractive, cohesive graphics.</p>
<p>I didn&#8217;t care much for Elertz, the desktop component of Alerts.com, because once installed, it notified me of new Alerts data using an irksome star that glowed red until I checked my notifications. Elertz didn&#8217;t work properly on my Windows XP machine until Alerts.com fixed a bug.</p>
<p>But Alerts.com&#8217;s price watch and price protection alerts are incredibly useful. Price watch looks to see if an item&#8217;s price drops into a lower price range, at which point users are notified. Price protection watches to see if products you bought are now on sale so you can get a refund. I tried both, and I&#8217;m hoping I&#8217;ll hear soon that a specific pair of Anthropologie boots is on sale.</p>
<p>Yotify uses the idea of virtual scouts that scour the Web for specific information. Scout findings can be condensed or expanded in one click, and results can be filtered for more specific findings or shared with friends via Facebook or FriendFeed.</p>
<h5 class="subhed">Scout Work</h5>
<p>But some scouts took too much work to set up. When I tried to set up a scout for college football scores, I didn&#8217;t see a sports category (Alerts.com had a colorful NCAA icon right on its home page). Instead, I had to choose News, then select ESPN, then NCAAF and finally enter &#8220;Penn State&#8221; in a key word box for my scout. And after all that, the scout offered results only daily or hourly via email.</p>
<p>I would also prefer if I could better organize my scout lists. As it was, all of my results appeared in one list: The NCAA scout was right above the scout that found Obama mentions on Huffington Post, and below that were results for YouTube&#8217;s most-watched videos. Yotify says it will add ways to more neatly arrange data in the next month or so.</p>
<p>On average, Yotify returned more results instantly, such as 10 instant Craigslist sofa results compared with Alerts.com&#8217;s two in the first few hours.</p>
<p>Overall, these sites are worth trying so you can find which alert system works best for you and stop wasting time searching the Web the old-fashioned way.</p>
<p>&#8211; <em>Edited by Walter S. Mossberg</em></p>
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