The single best feature in Apple’s second-generation iPhone 3G isn’t the increased speed or the GPS location-finding feature. It is something called the “App Store,” a clever distribution mechanism for third-party programs that can run on the iPhone and on its close cousin, the iPod Touch. And you don’t even need a new iPhone to get the App Store. It is also part of a free software upgrade for older iPhones and a $10 upgrade for the Touch.

Scrabble is just one of the many ‘apps’ available for the iPhone and iPod Touch.

In just the first 10 days since the new iPhone and the App Store launched on July 11, more than 900 programs — applications, or “apps,” in tech jargon — have been introduced by numerous developers. Over 90% cost less than $10 or are free.

Even more noteworthy: iPhone and Touch users have downloaded 25 million copies of these programs, ranging from silly sound effects to challenging games; from news readers to restaurant locators; from social-networking programs to business applications.

We have been furiously downloading and trying out scores of these programs, using a new iPhone 3G, an original iPhone and an iPod Touch, and in general, we are very impressed. We found the process of choosing and downloading apps to be easy and quick, and most of the programs to be useful or entertaining. The vast majority are nicely designed, with great graphics and effective, simple user interfaces.

The easy availability of so many programs written by developers beyond Apple (AAPL) itself makes the iPhone a true computing platform, like a pocket-sized Windows or Macintosh PC. With so many programs already available, and many more in the pipeline, iPhone and Touch owners can have a device with fresh, different capabilities every day.

But the process isn’t perfect. For one thing, it is controlled by Apple, which can theoretically bar a program from distribution or take its time making one available.

There are also some glitches. If you download a lot of apps in a short period, it can slow the phone’s next synchronization with iTunes to a crawl, while iTunes tries to back up all the new programs, each of which can contain numerous hidden files. And there’s a bug in the new iPhone operating system that causes apps to crash, and can even force the iPhone or Touch to reboot, if you use a large number of the new apps in quick succession. Apple says it is working on fixing the latter problem.

Also, Apple’s claim of over 900 programs is somewhat misleading, because more than 100 of those are individual books you can read on the phone.

Apple’s baby isn’t the first smart phone that has attracted developers. Thousands of third-party programs already exist for Nokia (NOK) phones, BlackBerrys, and phones running the Palm (PALM) and Windows Mobile operating systems. But, compared with the graphically rich, snappy iPhone apps — many of which fetch data from the Internet at high speed — the typical program on these older platforms looks positively primitive.

AOL’s AIM program

The App Store can be accessed either from the device itself or from Apple’s iTunes software on a Windows or Mac computer, which then transfers the app to the iPhone or Touch. The programs cover a wide range.

Some fill in obvious holes in Apple’s original complement of iPhone software, things the iPhone has lacked that other phones have. These include AOL (TWX) Instant Messenger, a variety of task and to-do lists, sophisticated note takers and a voice dialer. There are numerous versions of popular board, card and word games, like solitaire, mahjong, Scrabble and Sudoku. There are also eye-popping iPhone versions of popular video games, some controlled by the phone’s motion detectors, which allow you to move cars and characters by just tilting the phone.

Numerous programs let you perform Internet functions without using the Web browser on the iPhone or iPod Touch. These include news readers, Internet radio players, sports-information apps, and programs that let you blog or use Google (GOOG) or Facebook or MySpace.

There are business programs from Oracle (ORCL), Salesforce.com and Bloomberg. And there’s a clutch of Bible programs.

Some are simply goofy, like a virtual Star Wars-like lightsaber, a rotary-phone dialer and a virtual “stapler.” And several programs turn the phone into a flashlight for emergencies.

There are way too many interesting apps to review here, but these are some we liked, in no particular order.

AOL Radio

AIM: free

This version of AOL’s popular instant-messaging program does a competent job with text chat, though it can’t yet do video or audio chats, or transfer files. Because Apple isn’t allowing third-party programs to run constantly in the background, you can’t receive new messages in AIM while doing other things. This will supposedly be fixed by new Apple technology due later this year.

AOL Radio: free

While the iPhone and Touch contain full, terrific iPod capabilities, they don’t come with Internet radio players like this one. It can stream music and talk from a wide variety of online sources, including the Internet versions of broadcast radio stations.

Evernote: free

This is an elegant note-taker that has been on computers for a while. You can jot down text notes, store photos or dictate audio memos. And it synchronizes with your Evernote account on Windows or Mac PCs or the Web.

Instapaper: free

A handy way to store Web pages on your iPhone or Touch for reading when you’re offline. While on your computer, an Instapaper button added to the Web browser can snag Web pages for your personal Instapaper database. Then, when your iPhone or iPod Touch is online, it synchronizes with the Web-based Instapaper database. Later, when you’re offline, the pages are still there on the device, ready to read.

Travelocity TravelTools: free

You can use this to check flight schedules, gate assignments and security waiting times. While you can’t book flights through this app, there’s a button that automatically calls Travelocity’s toll-free booking line.

More Cowbell!: free

This is inspired by the Christopher Walken/Will Ferrell Saturday Night Live skit, which made the lowly cowbell a cult musical instrument. Whenever you tap the on-screen cowbell, it makes the recognizable, hollow sound heard in songs like “Down on the Corner,” by Creedence Clearwater Revival. You can play along with any song you choose on the iPod Touch or iPhone.

Touch Tarot: $0.99

Touch Tarot

Touch Tarot is a digital tarot-card reading that takes place on your iPod Touch or iPhone, instead of at a table inside an incense-scented tent at the county fair. Phrasing above each card tells its general category, and below each card is a brief explanation of its meaning. For example, we turned over the Wheel of Fortune card in one card reading, and it said, “Advancement for good or ill. The unexpected may occur. Good fortune.”

iWant: free

The iWant app displays 12 black-and-white icons on your device’s screen, each representing a different category of something you might be looking for — including restaurants, bars, cafés, hotels, drugstores, banks, car rentals and movies, among others. The device identifies your location, and each category can be tweaked to search by distance or highest rankings from Yelp, a user-written rating service.

Urbanspoon: free

Urbanspoon resembles a slot machine: From left to right, columns show the location, cuisine and cost of nearby restaurants. Instead of pulling a lever to start the slot machine, you simply shake your iPhone or iPod Touch whenever you want to find a restaurant. When it stops, you see the name of a restaurant near you and its classification in each category. (You can also specify what location, cuisine or cost you’re looking for.)

Air Hockey: $0.99

Air hockey works like the game you used to play in your best friend’s basement. You play against the computer, using a fingertip to push red or blue mallets that move a puck around the screen-turned-table and trying to sneak the puck past your computer opponent to score a goal.

MotionX Poker: $4.99

MotionX Poker

This is an addictive poker game, played with realistic, beautifully rendered dice instead of cards. The cool thing is that you roll the dice by simply shaking the iPhone or iPod Touch; convincing sound effects accompany each roll of the dice.

MLB.com At Bat: $4.99

There are lots of cellphone apps and services that can give you live updates on baseball games. What’s special about this one is that it adds video clips of key plays that you can view while the games are still in progress, using the full power of the gorgeous screen and video player on the iPhone and the Touch.

Crash Bandicoot Nitro Kart 3D: $9.99

This is a rollicking, fun iPhone and iPod Touch rendition of the classic video racing game, where you control your car by tilting the phone. The graphics are good, and the game-play is responsive.

Truphone: free

This is the first app for the iPhone that allows you to make cheap phone calls over the Internet instead of using the built-in cellphone capability, which can be much costlier, especially for international calls. In our tests, we had some trouble at first, but after we removed and re-installed the program, it worked fine. Calls to 40 countries are six cents a minute to landlines and 30 cents a minute to cellphones. The iPod Touch lacks a microphone, so this app works only on the iPhone.

Write to Walt and Katie at mossbergsolution@wsj.com

But to the style-conscious set, the Flip looked like a clunky Fisher-Price toy — especially when compared with a sleek, new iPod or more-sophisticated digital cameras — and was too thick to comfortably slip into a pocket. Last fall, Pure Digital introduced an enhanced version: the Flip Video Ultra, but its biggest aesthetic difference was new orange, pink and green colors.

Today, the company will begin sales of its $180 Flip Video Mino (pronounced “minnow”), the hippest offering yet from Pure Digital. This 60-minute Flip includes many firsts for the company: rechargeable batteries; touch-sensitive buttons rather than old-school, push-down buttons; and a thinner build that measures 40% smaller, overall. The Flip Mino is also the first one in the family to enable publishing to MySpace (NWS); prior software limited Web-site sharing to YouTube (GOOG) and AOL (TWX) Video.

I’ve been using a glossy, black Flip Mino (it also comes in white) for the past two weeks and it looks much cooler than older models. Its newly positioned USB adapter pops up from the top of the camera like something from a Swiss Army Knife. The Mino offers features such as the ability to lock the delete button, so no one accidentally deletes your videos, and mute all camera sounds, so as to record silently during quiet moments like wedding ceremonies or speeches.

I brought it along with me almost everywhere I went because of its small size and light weight, even fitting it into a thin clutch purse with a cellphone and BlackBerry (RIMM). I used the Mino in various situations ranging from bright, scenic outdoor settings to indoors while eating dinner in a candle-lit restaurant. Overall, I was pleased with the sound and picture quality of the Mino, and I found its built-in software, which automatically starts when the camera plugs into your Mac (AAPL) or Windows (MSFT) PC, to be a pleasure to use.

Today, Pure Digital Technologies introduced its $180 Flip Video Mino, a thinner, more stylish version of its point-and-shoot camcorder.

It took just a few minutes to trim excess footage from my videos before saving them to my computer or sharing them with friends and family. Another way to share videos from the Flip Mino is via Pure Digital’s server, which sends emails with embedded video links, saving upload and download time on both ends. Though I didn’t publish any of my videos on a public Web site, AOL, MySpace and YouTube were just one step away.

The Flip Mino’s touch buttons, while stylish, were difficult to use at first. I missed the tactile feel of physical buttons as I tried to hold this small video camera and press the zoom buttons using just one hand. The new, touch-sensitive buttons weren’t as satisfying and stable to use, and I pressed them accidentally more than a few times. For instance, the Zoom Out button is directly below Record, making it easy to mistakenly touch it. After about a week of using the Mino, I grew more accustomed to using these new touch buttons, but it shouldn’t take so long to make the adjustment.

Just looking at the Flip Mino’s fresh new exterior makes it hard not to think about the things that this redesigned camcorder is still lacking, like a larger viewing screen (the Mino screen is 1.5 inches, no larger than that of the Flip Ultra), high definition video and wireless sharing capability. These features would likely raise the price and/or tax the battery, and many users of the Flip flock to it for its low price and simplicity. Still, Pure Digital says that it will offer HD video and a larger screen on a product within a year, and is looking into features that might include wireless transferring.

I grew fond of the Mino’s rechargeable battery. Whenever I plugged this gadget into my computer to transfer videos, my Mino charged up via USB without me having to think about it. A full charge lasts four hours and recharging a dead battery takes about three hours.

Pure Digital says that the sound quality and lighting are improved in this model. Like previous models, this Flip records in 640×480 pixels at 30 frames per second.

The Mino didn’t have a problem with lighting in most situations; indeed it did a nice job of capturing images of my family sitting around a table in a restaurant with little more than candlelight to brighten the picture. It doesn’t use a flash or a built-in light, but instead uses automatic sensors to adjust to various levels of light.

This svelte camcorder seemed to handle noise more evenly than I remembered in prior Flip models. It didn’t make my voice sound unbearably louder than everyone else’s, even though I was closest to the camera’s microphone, yet it managed to detect voices across the room. I did have some trouble on a windy day: While recording a quick video of a golf course in San Diego, wind audibly muffled my voice during a few moments in the video.

Along with the delete-lock and sounds-off settings, this Mino has a few other tricks up its sleeve. Each of the touch-sensitive buttons is designed to glow only when usable, so as to better help people who might not know which buttons to press while using this camcorder. For example, only the zoom buttons glow while recording since the other buttons (volume, play/pause and delete) can’t function in this setting.

Shortcuts built into each button provide more functions: Holding the play/pause button down will set the playback mode to play all videos on the Mino; holding the seek ahead or seek back buttons while watching a video will fast-forward by seconds within that video; pressing the record button as the camera starts up opens up the settings menu.

In conjunction with the Flip Mino’s introduction Wednesday, prices of the former Flip Ultra model will drop to $150 for the 60-minute model. The Flip Ultra 30-minute model will be phased out, as will the Flip Classic, which will cost $130 for a 60-minute unit.

Though the Flip Mino’s touch-sensitive buttons look great, they aren’t as functional as they needed to be. But if you really want a sleek, hip-looking gadget, you’ll learn to adjust to these new buttons. No matter which Flip you choose, Pure Digital’s software changes the way people capture and share videos, and that’s a great thing.

Edited by Walter S. Mossberg

• Email mossbergsolution@wsj.com

Like a beloved old car with faults that its owner no longer notices, Evite’s familiarity often masks its rough user interface. Its Web pages are littered with advertisements — many that are obnoxiously intrusive.

Social-networking users are irked that Evite doesn’t do enough to incorporate their favorite Web sites, leaving fans of MySpace.com and Facebook feeling like the Evite creation process is a bothersome step out of their online community of friends.

Still others complain that since it was launched in 1998, Evite hasn’t done enough to improve its user interface and hasn’t added many significant features that take advantage of so-called Web 2.0 technologies, which allow publishers to integrate more functions onto one Web page rather than forcing users to refresh or change pages to accomplish tasks.

This week, I tested MyPunchbowl.com (www.mypunchbowl.com) by Punchbowl Software, a competitor to IAC/InterActiveCorp.’s Evite (www.evite.com). Both programs are free. Though MyPunchbowl was introduced only in January, it has a clean interface with fewer ads than Evite; in fact, MyPunchbowl invitees never see ads. It doesn’t integrate with social-networking sites such as MySpace.com, Friendster or Facebook, but it does use message boards, as well as photo and video sharing through Flickr.com and YouTube.com, respectively.

MyPunchbowl is taking on the more-established Evite site

MyPunchbowl isn’t perfect: its invitation preview button is buried, leaving the host wondering what exactly will be sent out to the guest. Its templates are limited to around 100, according to the company, while Evite’s templates total roughly 800. But all in all, MyPunchbowl offers a good mix of just enough and not too many features. It is approachable for the tech-savvy and nontechies alike.

Sensing competition from MyPunchbowl, Socializr (an Evite meets social-networking application founded by the maker of Friendster) and others, Evite.com has stepped up its game. Hotel suggestions can now be made in a Hotels.com section on invitations, and photos can be uploaded for post-party sharing. In August Evite plans to introduce an online party-supply store, and in October it will offer a mobile component. The company is even testing new, animated versions of its invitations.

I first played around with Evite to refresh my memory. I focused on its real purpose — creating an invitation. This process is started by choosing a theme, like “BBQ,” then picking a design to go with your theme. A host must then add details about the event for guests, and then enter guests’ emails. I found a BBQ invitation design in the new animated style, but couldn’t figure out how to see what its animation looked like before I sent it, which was frustrating. When I brought this to Evite’s attention, it acknowledged the bug. Hosts can easily see previews of regular invitations as well as the exact email that the guest will receive.

Evite allows for personalization in its Reply Style section. This section lets the host create party-related categories for responses rather than just yes, no and maybe. An invitation for a night of card-playing might, for example, categorize the yes responses as “I’m All In.” Evite responses are a big reason people like using it, as it lets all guests see who is coming and what they said in their response.

The party-planning section in Evite was introduced in the past year. It includes some useful tools, such as a drink calculator (to estimate how much alcohol you’ll need for an event), a party checklist and event-planning ideas. I used one tool called the party budget estimator to see if it guessed the right amount spent on a bridal shower I co-hosted, and it was pretty accurate.

MyPunchbowl.com tries to distinguish itself by offering start-to-finish steps for the event’s host. This procedure begins with Pick a Date, so that you can offer guests a few potential suggestions to see which one they’d prefer. Guests can be distinguished as VIPs, helping you give their vote more merit, and you can tell guests the date you prefer. Once a date is chosen, a Save the Date email is sent out, with a message board on which guests can start chatting about the event. The full invitation follows this, followed by the After Party message board on which photos and videos can be shared via Flickr.com and YouTube.

Evite also offers to send out Save the Date cards before an event, and it incorporates Pick a Date options in the actual invitation itself.

I got started on MyPunchbowl without signing up for an account, which was a treat. I got halfway through the invitation creation process before deciding I liked it enough to sign up. I started an account by opening a small window in my current screen, entering my name, email and password and continued making the invitation right where I left off.

One glaring problem with MyPunchbowl was that I couldn’t figure out how to preview my invitation before I sent it to guests. I ended up crossing my fingers and sending the invitation out anyway. Later, someone from the company showed me an obscure preview link on the bottom left side of a page, but this didn’t cut it. MyPunchbowl says it knows this is a big problem, and that it intends to fix this and other problems in the next few months.

I also noted that the text box where I typed a message to guests didn’t offer various fonts or colors, nor did it offer to spell-check my message; Evite offers all of these things. And responses on MyPunchbowl’s invitations are limited to yes, no or remind me later. If guests want to respond in more detail, they are directed to a message board. Evite users may not adapt to the message-board method.

I was able to instantly add a Google map to the MyPunchbowl invitation at the press of a button, which is helpful. MyPunchbowl also gives users a chance to more tightly control guest responses, such as requesting that guests respond a certain number of days prior to the party.

Change and variety are welcome for electronic invitations. After all, it makes sense that a hip host would want to be on the cutting edge, starting with the invitation. MyPunchbowl requires a bit of a learning curve and doesn’t have as many extra features as Evite. For people who might not understand the idea of MyPunchbowl’s message boards, Evite will remain the favorite. But the younger competitor’s cleaner interface coupled with its plans for improvements this summer might make it an appealing option for planning your next get-together.

• Email: MossbergSolution@wsj.com

Blogs have a place in many of our everyday lives, even if we aren’t bloggers ourselves. The word blog, short for Web log, is used to describe personal Web sites that are frequently updated with entries for sharing with others. They can range from your son’s personal blog about baseball statistics to a well-read and more polished political blog that gets tens of thousands of hits each day.

A big problem with blogs is privacy. While some people — especially MySpace fans — don’t mind posting personal news, photos and videos for anyone to read, many of us hesitate to leave details about our personal lives online.

This week, we tested a new, free blogging service called Vox, www.vox.com, from Six Apart Ltd., a blogging software company. One of Vox’s best attributes is its ability to label each individual post, or entry, with a different privacy filter, so that instead of setting your blog to be entirely private or entirely public, you can pick and choose what you want to share.

Vox also excels at making it easy to add photos, audio, videos and book links to your blog without any prior expertise. It lets you incorporate content from Web sites like YouTube, Amazon and photo-sharing site Flickr in only a couple of steps. Viewing of each multimedia element can also be restricted to people you choose. Vox is supported by ads that aren’t intrusive or distracting.

We each made a blog in Vox, and updated them several times. We found the process to be quick and simple, and the results to be attractive. We liked the privacy features. But while its intentions are good, Vox has a few downsides. Its idea of making each blog post visible to different groups is useful. But everyone who views your privacy-protected entries must also be registered with Vox, a quick process, but one that will discourage many potential users.

One example of a Vox blog.

Also puzzling are Vox’s categories for labeling those who view your blog. Everyone must be labeled as friends, family or neighbors, but the filters that determine who can view your posts don’t include neighbors at all.

Vox also doesn’t do a great job of implementing many features that are standard in blog services. These features include interactive elements on a page such as drag-and-drop organizing.

We got started by signing up for Vox — a process that involved entering our email address, creating a password and URL, and entering personal information. A Design section walked us through choosing a layout and theme from numerous choices. Katie chose the Cityscape Washington, D.C., theme, which includes the Capitol and Washington Monument. Walt chose Firefly Night, which includes the moon and stars and a silhouette of a tree.

To prompt you to blog, the Vox homepage always offers a Question of the Day, or QOTD. With one click, you can optionally answer the QOTD in your own blog. When you post your answer, or enter any post, a drop-down menu lets you choose who can view it: The World (Public), Your Friends and Family, Your Friends, Your Family or Just You. If, for example, you choose to allow only your friends to see a post, other groups won’t know that they’re not seeing the friends-only post.

If you see another person’s Vox blog and would like to bookmark it so that his or her latest entries are constantly updated on a special page just for you, you can add that blogger to your neighborhood. Friends and family are automatically part of your neighborhood, but when choosing who can see your content, neighborhood isn’t an option. Vox plans to make the neighborhood concept more understandable in an updated version due out by December.

Each individual post can be made viewable by certain people to provide privacy.

We first posted some simple text entries. Then in the Compose section, we chose from five colorful icons labeled Photos, Audio, Videos, Books and Collections. Selecting each icon let us load content from our computer or from a Web site with that type of content.

In Videos Katie selected a YouTube tab, entered a search word and found a favorite scene from the TV show “Grey’s Anatomy.” She selected a thumbnail image of the scene, hit OK, and the scene loaded onto her blog moments later. No formatting or HTML code is necessary, a requirement that used to plague many blogging services.

As we became comfortable using Vox and its privacy options, we started posting lots of things: vacation photos, a country music audio file to play along with a post about two-stepping and even Amazon links to our favorite books. And unless your post or profile is public, nothing can be retrieved using the Vox search feature.

We found a few hiccups, but mostly forgot about the geeky side of blogging and enjoyed sharing our digital media. And the idea that no one else would randomly browse across our content was a comfort. But that poses another problem: Not everyone will want to register with Vox just to see your protected content. Vox hopes to offer a way to register others so that your grandmother will be able to see your family photos online just by entering a username and password.

Back on the home page of Vox, a section called VoxWatch let us quickly see any recent activity from our neighbors or ourselves. Recently posted digital photos, recent comments and recent posts from everyone in our neighborhood were grouped here.

A helpful Organize section divvies all of your content up into its proper section: Photos, Books, Audio, Videos, Posts and Comments. This section let us quickly find a comment that we wanted to reread but didn’t feel like finding on our blog, and it helped us get a better idea of everything that existed on our blog — a boon as you add more and more content. This section also displays the names of those in your Neighborhood, as well as Friends and Family.

Vox does a nice job of jazzing up the world of blogging. Its designs are attractive, but it really shines when loading media onto your posts, making your blog richer in content and more sophisticated in looks. Updates will continue to be released, improving Vox’s weaknesses, the most important of which is clarifying its group labels. Vox also plans to offer to import your content from other blogging sites, encouraging experienced users to bring their last blog along with them instead of leaving it with the old service.

Email: MossbergSolution@wsj.com

Sharing digital photos online can be easily done using a Web site like Kodak EasyShare Gallery or Shutterfly to store the images for online viewing. These sites are usually rather basic, with a focus on allowing friends and family to see your digital images. And they generally work well — permitting others to look through your photos in a slideshow format, buy prints or gift items, and even make comments about the images.

But most of these photo Web sites don’t offer you the chance to design handsome layouts for your photos, nor do they offer simple on-screen editing options that work with the ease of a software program.

This week, we reviewed the beta (or pre-release) version of a new photo-sharing Web site called Tabblo (www.tabblo.com), from Boston-based Tabblo Inc., that will be officially released on June 30. Tabblo differs from other Web-based sharing sites. It’s a so-called “Web 2.0″ service, meaning it functions like a software application, offering features like dragging and dropping and editing all on the same Web page, without the annoying constant reloading that characterizes so many photo sites.

Tabblo also puts special emphasis on presentation, allowing you to arrange your photos in collages and designs with descriptions, rather than as straightforward slideshows, so as to add a little flair and style to your photos. The company calls these photo montages “tabblos.” If you really like the tabblo that you create, you can order high-quality printed posters of them in 11×17 inches for $10, or 8.5×11 inches for $8.

We’ve been playing with Tabblo for the past week, arranging digital shots into collages — some with text descriptions and some without. Katie made a tabblo of pictures from a friend’s graduation party, and Walt made one of photos from the Journal’s recent “D: All Things Digital” technology conference.

We used various background colors, photo sizes, style arrangements and image effects, and got results that required very little effort on our part yet still looked professional and polished. An 11×17-inch Tabblo poster that we ordered turned out to be an attractive keepsake that displayed a bunch of photos all at once, eliminating the need to leaf through stacks of prints or scroll through hundreds of digital files.

Tabblo also encourages community interaction through its Web site, so that the tabblos become a form of simple social networking. Just as MySpace.com lets you create a list of “friends,” Tabblo.com allows you to add people to your “circle” so that you can see when those people create new tabblos. You can even make tabblos that combine your own photos with those belonging to people in your circle, if they allow you.

The Tabblo Web site works on both Windows and Mac operating systems, using Firefox and Internet Explorer on Windows and Firefox and Safari on Macs.

The process for building a tabblo is straightforward. Three tabs labeled View, Upload and Make at the top of the screen walk you through the steps. In View, you can see all of the tabblos that you’ve already made, as well as a list of those in your circle of friends. In Upload, we quickly added photos to our Tabblo accounts using Java uploader, one of five options offered by the site. Integrating your photos from Flickr.com — another photo-sharing site — is one of the five options, if you have an account.

After uploading our digital photos from the conference and the graduation party, we progressed to the Make step, which included four steps of its own: Pick Photos, Choose Style, Edit Tabblo and Share Tabblo. The Pick Photos screen is well designed, with a panel on the left showing all uploaded photos and those from people in your circle. A panel on the right called My Lightbox stores photos that you drag and drop in for use in a tabblo.

In Choose Style, we worked our way through three decisions about our tabblo: photo shape (square or rectangle), layout and theme; 512 total style combinations are offered. The layouts included one with Polaroid-style photos, another with big and small images combined with text and another layout with interlocking photos of differing sizes. For the theme, we chose Bold from a list that included Baby Pink, Wedding Traditional and Museum.

The Edit Tabblo section was especially impressive. We easily dragged photos all around the screen, seeing which fit in the best places of our collage layout and automatically swapping out other images. It was smooth and quick, exactly like working in a full-blown program stored locally on a PC, instead of a Web site stored on a distant server.

In a few instances, the automatic-layout mode made some shifts and adjustments that we didn’t like, but for the most part they made the tabblo look better. If you’d rather make all adjustments manually, a manual-layout option is also available.

We had a little trouble with fonts — when we increased the font size of some text entries, the lettering appeared jumbled and words looked like they ran together. But Tabblo fixed this problem before our column was finished.

Tabblo displays your digital photos in a stylish way and offers editing features that work like those in a software program, rather than a Web site.

When we moused over each photo, buttons and controls appeared. These included a Remove Picture button and four on-screen editing options in the top left of each image: Collapse, Scale & Pan, Show Effects and Rotate Photo. Scale & Pan was very useful, instantly showing a window in which we could zoom in or out and pan around the image. Show Effects altered the image to black and white, sepia, oil paint or negative style.

All of these changes took just a few seconds for each image — quite a switch from the constant refreshing and reloading of Web pages that are commonplace on other photo-sharing sites.

A box filled with more editing options is constantly present at the right of your screen, offering options for changing text colors, background colors and other settings. After tweaking to our heart’s content, we continued on into the Share Tabblo section. Here, we could opt for our tabblo to be seen by anyone, just those in our circles, people we invited or just ourselves.

If your tabblo is set to Public or sent to someone using an invitation, those viewing it won’t have to sign in. If the tabblo is sent to those in your circle, those people must sign in with their Tabblo account information, which they’ll already have (by being in a circle). This week, Tabblo will introduce a shareable link which can be sent to others for use without login credentials.

We ordered an 11×17-inch poster from Tabblo and were impressed by how striking it looked. The wedding posters, which the company sent us as examples, were truly stunning.

As of June 30, when Tabblo is available for use in its finished format, it will offer, among other things, larger posters for $20, frames for the 11×17-inch posters and 25-cent 4×6-inch prints.

Tabblo.com offers a clean interface with smart features that save time, and our digital images really looked sharp in all of the layouts that we tried. If you want people to see your photos in a more-personalized way, Tabblo is a good service that will change the way you look at online photo sharing.

• Email: MossbergSolution@wsj.com.