The G1 is built around a model of openness, enabling developers to create applications — software programs, called “apps” for short — that will succeed or fail according to the feedback from the online community. Naturally, these community-contributed programs need a marketplace where G1 users can find them, and the Android Market provides just that.

This week, I installed various applications from the Android Market on a G1 and tested them out. Google (GOOG) says it will launch with around 40 to 50 applications in this virtual store, and these and all other apps will be available free of charge from now until at least the start of next year.

BreadCrumbz makes maps.

I found these apps to be useful, entertaining and mostly straightforward. There were a few that I felt tried to jam too much into one application, such as BreadCrumbz, an app that asks users to add pictures, instructional arrows and labels to maps that they make for friends. Other apps kept it short and sweet, like Wi-Fi Toggle — a one-touch button that turns wireless capability on or off to save battery power.

The G1’s apps are more utilitarian than most apps I’ve tested for Apple’s iPhone — and not quite as visually pleasing. I even compared one G1 program, Plusmo College Football, directly with the same app running on the iPhone, and I missed the artsy touches of the Apple (AAPL) version — like menus that flipped 180 degrees when selected rather than simply opening.

One downside: Only a measly 70 megabytes of internal flash memory are reserved on the G1 for storing these third-party applications. Once you fill that limited internal storage space, you have to delete some of your apps to add more. You can’t currently store apps on the phone’s roomier removable memory card. (A one-gigabyte microSD comes with the G1.) The iPhone doesn’t set such an arbitrary limit on application-storage space. The Android Market, like Apple’s iTunes, keeps a record of each user’s installed apps so they can be easily downloaded again later at no extra charge (if they carried a fee). But, unlike the iPhone, the G1 can’t back up your apps to a PC or Mac.

The G1’s open model means extra setup steps during app installation. For example, if an application will access certain information — such as a user’s Internet connection, location data (as identified by GPS) or other personal information (calendar, contacts, etc.) — warnings appear during installation, and the user must grant permission. In addition, many apps come with license agreements that must be okayed before users can continue. If something goes wrong with an app, people can post complaints on community boards or email developers, whose email addresses appear during installation.

The Android Market home page.

To offer a general idea of what’s available, I’ve highlighted a handful of apps that I like. I broke the applications into three groups: Functional, Fun (if occasionally kitschy) and Frills.

Functional

Wi-Fi Toggle: This does what it says. Once installed, it adds an icon to the G1’s desktop that provides a quick way to turn Wi-Fi on and off without digging into the settings menu.

Locale: Like Wi-Fi Toggle on steroids, this app allows a user to set up a G1 so it dynamically changes its settings in specific conditions. The settings can respond to calls from certain people or changes in the phone’s battery power, calendar, the user’s location or the time. For instance, the Wi-Fi can automatically turn off, ringer volume can go up or down, desktop wallpaper can change or a post can be sent. Just think of all the churchgoers who could ensure their cellphone ringers are turned off on Sunday mornings or when the church’s location is sensed.

Ringdroid: Make ringtones from your own songs by adjusting bars to mark the start and end of each ringtone. Hitting Save automatically keeps the ringtone, labeled with the song’s name by default, for use on the phone.

Video Player: The G1 doesn’t have a built-in way to play videos, and this app does the trick in a clear-cut, reliable way.

Fun

Movie ShowTimes: This lets people use a finger to flick across the G1’s touch screen to page through movie poster images, titles and brief descriptions. Below each movie description, an on-screen button labeled “Showtimes Near You” uses GPS to generate lists of nearby movie times.

Pac-Man: The classic arcade game never gets old. You can move Pac-Man through his maze with one of three methods: tilting the G1 so its accelerometer moves the Pac-Man, swiping with a finger to point Pac-Man in the right direction or using the trackball to move him around the screen. I preferred the trackball.

Cooking Capsules: This program demonstrates food-making without being either too intimidating or too dull and simplified. Though there were only six “capsules” when I tested it, each includes steps for watching (an instructional video), shopping (using an on-screen list of items) and cooking (with numbered instructions on how to cook the food).

Bonsai Blast is a gaming app that’s now available for the G1.

Bonsai Blast: This colorful, Asian-themed game directs people to shoot colorful marbles at other chains of marbles, with a goal of getting three matching marbles lined up beside one another so they’ll disappear.

Krystle II: Turns your G1’s entire screen into a picture of fur that purrs and vibrates as you touch it. There’s no real point, but Krystle II is addictive and strangely comforting during long conference calls.

Frills

Ecorio: This well-intended app aims to track users’ travel carbon footprints in order to make them more responsible for the environment. It asks users to enter things like recent transit routes and carpools and suggests ways to reduce and offset people’s footprints.

Maverick: An IM program that allows people to add scribbles, location data or even photos to active instant-messaging conversations. Maverick signs users into Google Talk and Picasa simultaneously, adding IM images into an auto-generated Picasa album for later viewing.

PicSay: Add word balloons, titles, props and effects to digital photos captured and/or stored on the G1, then send the images via multimedia messaging service or email, or save one as a caller ID.

There are many more G1 apps to try, and developers are expected to keep making them for this new device. As with the iPhone, apps obtained for the G1 from the Android Market enable it to morph into a different device with different tools every day.

– Edited by Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com

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Bet you’re thinking about Apple’s (AAPL) iPhone.

I’m actually describing a Windows Mobile device. In fact, any touch-screen Windows Mobile device made in the past couple of years can perform the aforementioned functions — as long as it’s running a new application called Kinoma Play.

This much-needed shot in the arm for Windows Mobile comes from Kinoma Inc. and for $30 can be downloaded onto a computer or directly onto a device from www.kinoma.com. It works on touch and nontouch screens alike, though touch features do add a lot of pizzazz. After installation, Kinoma Play seems to totally take over the device’s multimedia functions, hiding every trace of Windows Mobile’s clunky, antiquated, menu-driven operating system.

Kinoma Play in action, clockwise from top left: a media interface, touch-screen navigation, upload to YouTube, picture rotation, search by characters, and photo zoom.

It smoothly opens and displays all types of media, including photos, videos and music. But it’s also a fast search engine for multimedia content on the phone, on the Web or even on your computer via remote search. Kinoma Play works with services including YouTube, Audible, Flickr, iDisk, Live365, Orb and SHOUTcast. And a section called the Kinoma Guide compiles over 100,000 podcast episodes, radio stations, videos, live television and Webcam clips, panoramas and photos into easy-to-browse categories.

After almost a week with this application, I changed the way I thought about on-the-go Web browsing for media. I forgot about typical browser functions like typing a Web site’s name into a URL bar and instead did plenty of things online with my portable device without deliberately thinking about being online.

Kinoma Play is so well-designed that I wish it could entirely replace the dated Windows Mobile user interface, which still lags behind the iPhone’s. But, alas, it’s about media only. It isn’t designed to supplant, and doesn’t change or improve, any of the phone’s more common functions, like overall email and Web browsing, calendar, contacts or productivity programs.

Kinoma is working on Symbian, Linux and even iPhone versions of its application and will release one of those versions by the end of this year.

I ran into a few problems while using Kinoma Play. On three different occasions using two different devices, my touch screen froze when I tried to start the application, and the only way I could fix the problem was by completely rebooting my device. Once in a while, I experienced slow performance, though this could have been attributed to my network connection. And Kinoma Play lacks a one-step shortcut to its home screen; currently, users must press a “Back” soft key on each screen until they reach the home screen.

But the pluses of Kinoma Play outweighed these hassles, especially considering how enjoyable this application was to use. I tested Kinoma on two Palm (PALM) devices running Windows Mobile: the not-yet-released Treo Pro, which will be available here in the fall for an unlocked, unsubsidized price of $549, and the $250 (after discounts and two-year-contract rebates) Treo 800w available from Sprint (S). Both have touch screens that work best with an included stylus, though a fingernail or fingertip worked for me in most cases.

Upon installation, Kinoma Play automatically scans a device’s media and organizes it into categories under a section called My Media Files. I was especially eager to see how photos were handled, so I started out in the Pictures category.

All Kinoma screens have a set of familiar navigational tools that appear as soft keys at the bottom of the screen; they show up when the bottom section of the screen is touched and disappear when touched again. On the bottom left, a “Back” arrow takes users to the previous screen. On the bottom right, a list-like icon represents what Kinoma calls the Menu Pod. When touched, this pulls up three succinct menus — for media, settings and another action related to the program that’s open.

I opened some photos that were stored on the Palm Treo Pro and touched the center of the screen with my finger. A quick tap on the screen zooms in on each photo, and a small inset of the photo with a box representing the magnified area appears on the lower right of the screen. I dragged this tiny box around in the inset image to change where I was zooming. To zoom in on a photo slowly, I simply touched and held my finger on the screen for a longer period of time. A quick tap after either zooming method will quickly snap the image back to normal view.

I moved from one photo to the next as I do on my iPod Touch: by placing a finger on one edge of the photo and flicking left or right across the screen. Rotating was fun and easy to do when I drew a circle on the photo with my fingertip in the direction that I wanted it to rotate. The image followed whatever motion I drew. To rotate the photo 180 degrees, I drew a larger half-circle.

I selected Flickr from Kinoma Play’s list of services and signed into my Flickr account in just a few steps. My photos and those of friends were just as easy to browse as my own photos, thanks to Kinoma Play’s built-in tools. The Menu Pod icon offered a one-step way to play all photos in slide shows; music could be selected to play in the background.

With a touch on the Menu Pod icon, users can add any media to favorites or to an “on-the-go” list. This same tool also sends multimedia to others via email; I used it to send friends photos of a recent trip to California as well as a YouTube link to video footage of Sen. Joe Biden speaking.

Kinoma makes something out of every action. The Menu Pod button seems to jump into the center of the screen when summoned, and each of its three menus spins like a tiny top to get out of the way so another menu can be seen. Other screens seemed to do a mini back flip as they opened or closed. And long lists seemed to bounce when scrolling reached the top or bottom.

In the Services menu, I used Audible to listen to part of an audio book and listened to rock and country songs on Web radio stations from SHOUTcast and Live365.

I particularly liked using the Kinoma Guide, which is constantly updated with material that streams to your devices when you open it. I found a Restaurant Guys podcast in which chef Cat Cora was interviewed, and even saved it for later listening by downloading this seven-megabyte podcast to my device in one clean step. Kinoma wisely adds all downloads to a special section that’s easy to find. The last 100 things you looked at on Kinoma Play can be found in a section called History.

These days in the tech world, much attention is being paid to applications sold on Apple’s App Store for use with the iPhone or iPod Touch. But Kinoma Play is one application that is desperately needed by Windows Mobile users, and it just might remind them that they can better navigate media-related Web services — without having to buy a new mobile device.

Edited by Walter S. Mossberg

• Email us at mossbergsolution@wsj.com. Find all our columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com