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	<title>The Mossberg Solution &#187; MMS</title>
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		<title>A BlackBerry Priced Right For Newcomers</title>
		<link>http://solution.allthingsd.com/20090812/a-blackberry-priced-right-for-newcomers/</link>
		<comments>http://solution.allthingsd.com/20090812/a-blackberry-priced-right-for-newcomers/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 07:52:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20090812/a-blackberry-priced-right-for-newcomers-2/</guid>
		<description><![CDATA[A new BlackBerry costs less than any other BlackBerry did at launch—that is, if you buy it at the right place.]]></description>
			<content:encoded><![CDATA[<p>Web browsing and email have comfortably migrated to mobile handhelds like the iPhone, BlackBerry and Palm (PALM) Pre. But many of these gadgets still cost a lot compared with cellphones that come free with renewed two-year contracts. </p>
<p>This week, I tested a new BlackBerry that costs less than any other BlackBerry did at launch—that is, if you buy it at the right place. Research in Motion&#8217;s (RIMM) BlackBerry Curve 8520 costs just $49 at Wal-Mart (WMT)—or $130 if you buy it at T-Mobile. Both prices are with two-year T-Mobile contracts.</p>
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<p>The BlackBerry Curve has been one of the company&#8217;s most popular models. All iterations of the Curve combine a full QWERTY keyboard with a sleeker, more stylish look than bigger BlackBerry models like the Bold. And Curves typically cost less than their larger counterparts. In February, RIM refreshed its Curve brand for the first time in over two years with the 8900. This model was a real upgrade for Curve users, thanks to a brighter screen, faster performance and flatter keys that were easier to press. But six months later, it still costs as much as $199 (after rebate)—a steep asking price considering how some older 8300-series Curves are offered for around $50 with two-year contracts.</p>
<p>This newest $49 Curve 8520 lowers that price barrier. Its monthly T-Mobile service plans are also relatively inexpensive, starting at $55 for voice and data (not including MMS or SMS messaging). </p>
<p>It has two features never before seen on a BlackBerry. First, in place of a trackball or scroll wheel, this Curve uses a trackpad—a mini version of those used for mouse navigation on laptops.  </p>
<p>Second, it has designated physical buttons for playing, pausing and skipping ahead or back within media like videos and music. These rubbery buttons are built into the top edge of the BlackBerry.</p>
<p>I like the look of the Curve 8520—especially how the surface covering its screen extends down to the trackpad and its four surrounding buttons, giving it a smooth facade. It comes in two colors, black and frost (I used the black). Its low price, alone, will be enough to draw customers.  </p>
<p>But something about the way its keyboard and navigational keys worked felt cheap. Letter keys felt light and hollow while the Send, Menu, Escape and End keys around the trackpad clicked as I touched them.</p>
<p>The specifications of this BlackBerry tell the tale more specifically. Its 320&#215;240 pixel screen looks faded next to that of the Curve 8900, which is 480&#215;360. The blinking red indicator light at the top front corner of all BlackBerrys is a barely noticeable dot on this device. </p>
<p>And its camera is only two megapixels, not 3.2 megapixels like on the 8900, and is the first on a BlackBerry not to have a built-in flash. Also, it doesn&#8217;t run on the fast 3G network, though it uses Wi-Fi and automatically connects to trusted networks when in range of them. </p>
<p>First-time smartphone owners may not notice or care about these small details, but veteran BlackBerry users will pick up on them right away.</p>
<p>The Curve 8520 incorporates useful physical features found on previous models like right- and left-side convenience keys that work as handy shortcuts. It comes with a 1-gigabyte microSD memory card so users don&#8217;t have to buy their own before loading this device with photos, music and videos. </p>
<p>A strip of rubber runs around the Curve&#8217;s edge, covering up and smoothing over its convenience keys and volume buttons. This rugged addition isn&#8217;t visible from the front of the BlackBerry and it will probably go a long way in preventing nicks and dings. The word &#8220;Curve&#8221; is imprinted on the back of the BlackBerry, proudly branding this model.</p>
<p>The navigational trackpad is a cinch to use and moves the cursor up, down, right and left with very little effort. To select, one needs only to press in on the trackpad just as with the  trackball. Unlike the trackball, which rolls in place and can get stuck once in a great while, the trackpad doesn&#8217;t have any moving parts.</p>
<p>The physical media keys on the Curve 8520&#8217;s top edge work to instantly start playing media from any screen, like a music video that I watched. If you were to use your BlackBerry as your sole portable media player, these would be more valuable. And their position on the top of the Curve makes them easy to reach if the device is in a pocket or purse. </p>
<p>In my everyday usage scenarios, I usually forgot about these shortcut buttons and just used the trackpad to find and select a track or video for playing.  </p>
<p>BlackBerry&#8217;s App World store for applications that users can load onto the device still only offers 2,000 apps, compared to Apple&#8217;s (AAPL) 65,000. This means that for now, this new Curve can&#8217;t be enhanced with as many outside programs, which is a real downside.  And if you do download a lot of apps, or music or videos or photos, you may have to get a bigger memory card.</p>
<p>The Curve 8520 isn&#8217;t made for BlackBerry fanatics. But it&#8217;s a good entry-level BlackBerry for users who still haven&#8217;t let go of their basic cellphones. At Wal-Mart&#8217;s $49 price, it&#8217;s hard to beat.  </p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/OB-EF761_Mossbe_NS_20090811225653.jpg" rel="lightbox" title="Mossberg-Bberry"><img src="http://online.wsj.com/public/resources/images/OB-EF761_Mossbe_NS_20090811225653.jpg" width="360" height="454" style="float: none;" alt="Mossberg-Bberry" /></a>
</div>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p><strong>Write to </strong> Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>New BlackBerry Offers Versatility   in Flip Form</title>
		<link>http://solution.allthingsd.com/20081014/new-blackberry-offers-versatility-in-flip-form/</link>
		<comments>http://solution.allthingsd.com/20081014/new-blackberry-offers-versatility-in-flip-form/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 00:18:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20081014/new-blackberry-offers-versatility-in-flip-form/</guid>
		<description><![CDATA[Smartphones are masters of multitasking. They email, browse the Web, instant message, take pictures, run applications or play videos and music. So it's easy to forget how uncomfortable they are to use as phones.]]></description>
			<content:encoded><![CDATA[<p>Smartphones are masters of multitasking. They email, browse the Web, instant message, take pictures, run applications or play videos and music. So it&#8217;s easy to forget how uncomfortable they are to use as phones. Most are rectangular slabs that are awkward to hold against the ear, causing many smartphone users to also carry a basic cellphone just for calls.</p>
<p>At least one smartphone manufacturer is doing something about this. This week, Research In Motion (RIMM) introduced the BlackBerry Pearl Flip 8220, available for $150 with a two-year contract from T-Mobile (DT). This device is the first BlackBerry in a flip phone, or clamshell, form. Like RIM&#8217;s mainstream, candy-bar-shaped BlackBerry Pearl, the Flip uses a SureType keyboard, which has condensed keys and relies on predictive text software.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/EI-AR531A_fl_Mo_G_20081014180335.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/EI-AR531A_fl_Mo_G_20081014180335.jpg" alt="Pearl Flip" height="253" width="380" /></a><br />The Pearl Flip uses a SureType keyboard, which takes up less space.</div>
<p>After using the Pearl Flip for a week, I&#8217;ve found it to be a stylish messaging device that works well as a comfortable phone. I really liked its exterior screen, which is designed to show previews of incoming messages, saving people the trouble of flipping open the device. It runs on T-Mobile&#8217;s slow EDGE network, but has built-in Wi-Fi and the ability to automatically connect to saved, nearby wireless networks.</p>
<p>First-time smartphone buyers will likely find the Pearl Flip to be a good fit. When it flips open, a special hinge drops the top half of the device slightly behind the bottom half, and a handy trackball makes navigation easy. The Flip&#8217;s Web browser enables streaming videos that look sharp on its interior screen, and a microSD card slot supports up to 16 gigabytes of memory.</p>
<p>But current BlackBerry owners who want to switch to a device with a more comfortable phone may have trouble adjusting to the Pearl Flip&#8217;s SureType keyboard &#8212; especially if they&#8217;re used to a device with a full QWERTY keyboard. Though the Pearl Flip&#8217;s keyboard is a generous size and its keys are flat and easy to press, its SureType design assigns two letters to almost every key, which can be frustrating to use when predictive text guesses a different word than that which is intended.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN424_pjMOSS_DV_20081014144527.jpg" alt="Pearl Flip" height="394" width="262" /><br />The Pearl Flip 8220 is RIM&#8217;s first flip phone BlackBerry.</div>
<p>The Pearl Flip supports T-Mobile&#8217;s Unlimited HotSpot Calling, a service that doesn&#8217;t use any minutes on phone calls begun in Wi-Fi zones. Even if a user leaves the Wi-Fi zone in which he or she started a phone conversation, the call passes over to the T-Mobile cellular network without dropping out. This service costs $10 monthly in addition to regular service charges.</p>
<p>When I made calls on the Pearl Flip, friends on the other line noted how crisp and clear our connection sounded. And best of all, the Pearl Flip&#8217;s long, clamshell profile was easy to hold and fit snugly and comfortably between my ear and shoulder when I needed two hands to carry things.</p>
<p>BlackBerry&#8217;s signature red light blinks in this device&#8217;s top corner to indicate new messages. The 1.6-inch exterior screen displays about 25 words (give or take) from newly received emails, instant messages, SMS, MMS, calendar notifications and task reminders. If a message is received from a contact to whom a photo is assigned, that photo also shows up on the external screen to identify the sender. Side buttons let users scroll up or down through these previews.</p>
<p>This display is designed so that the same message being previewed externally will appear on the internal screen as soon as the Pearl Flip is opened. This makes sense because people will want to reply to some emails or read their entire contents after seeing a short preview. But my device didn&#8217;t do this at first; instead, the internal screen seemed completely unrelated to the external screen. I finally got this feature to work after my external screen froze and I rebooted the Pearl Flip. RIM said it hadn&#8217;t seen this behavior before, and wasn&#8217;t sure what had caused it.</p>
<p>The interior screen measures 2.4 inches diagonally and has a resolution of 240&#215;320 pixels, which is a larger, higher resolution screen than most basic cellphones. While using Wi-Fi, I pulled up YouTube.com and watched a video. It played without skipping or stopping while streaming directly from the Web. A higher-resolution video, which was saved to my device, automatically played in horizontal mode so as to take up the entire screen; YouTube videos play vertically, without using the full screen.</p>
<p>Up to 10 email accounts can be set up on the Pearl Flip; I had no problems using Hotmail, .Mac and Gmail accounts. I also signed into AOL Instant Messenger and Google Talk on the Pearl Flip. Along with these messaging programs, ICQ, Windows Live Messenger, Yahoo Messenger and BlackBerry Messenger also come pre-installed and ready to use.</p>
<p>If my Pearl Flip was closed and I remained signed into an instant-messaging client, notifications appeared on the external screen telling me who was sending an IM and what it said. When I opened the device, I was automatically directed to the screen where I could reply to the instant message.</p>
<p>I tested the T-Mobile Unlimited HotSpot Calling feature by starting calls using a Wi-Fi network and then leaving the network&#8217;s range. The calls remained steady without dropping or fading, and if I were a paying customer, I wouldn&#8217;t have been charged minutes for those calls. Calls that start out of Wi-Fi zones and end in Wi-Fi zones do deduct minutes. My Pearl Flip had no trouble automatically moving from the cellular network to a Wi-Fi network.</p>
<p>All T-Mobile Wi-Fi hotspots, such as at airports or in Starbucks (SBUX), automatically work with the Pearl Flip if you&#8217;re registered for the $10 monthly Unlimited Hotspot Calling.</p>
<p>If you&#8217;re considering taking the plunge into the always-connected world of smartphones, or if you want a more comfortable phone in your smartphone and don&#8217;t mind the quirks of SureType, the Pearl Flip 8220 may be the BlackBerry for you.</p>
<p>&#8211; <em>Edited by Walter S. Mossberg</em></p>
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