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	<title>The Mossberg Solution &#187; lists</title>
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		<title>Organizing Your Online Shopping</title>
		<link>http://solution.allthingsd.com/20090512/organizing-your-online-shopping/</link>
		<comments>http://solution.allthingsd.com/20090512/organizing-your-online-shopping/#comments</comments>
		<pubDate>Wed, 13 May 2009 00:20:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<description><![CDATA[Snipi organizes online-shopping results by gathering, or "snipping," product information from Web pages and saving the information to lists.]]></description>
			<content:encoded><![CDATA[<p>Last winter, I spent a good hour shopping online for the perfect black leather boots. I used tabbed browsing to open at least 25 Web pages, comparing each pair&#8217;s cost, heel height, zipper, leather and toe style. I emailed a friend with links to a few sites so I could get her opinion. And when I finally decided on the right pair, I dug through my email inbox to find a coupon code for 20% off.</p>
<p>This week I tested a solution that might have made my quest for boots a little simpler. Snipi, which became available as a free download from <a href="http://Snipi.com">Snipi.com</a> on Monday, helps you organize your online-shopping results by gathering, or &#8220;snipping,&#8221; product information from Web pages and saving the information to lists.</p>
<p>These lists are stored on your personalized Snipi page, where you can access them later. Snipi also can save photos and videos to lists. And it has a coordinating iPhone app that shows up-to-date versions of the lists created on the computer, so you can have them with you on the go.</p>
<div class="media-CENTER" style="width:300px;"><a href="http://online.wsj.com/public/resources/images/PJ-AP699_MOSSBE_F_20090512142927.jpg" rel="lightbox" title="Snipi"><img src="http://online.wsj.com/public/resources/images/PJ-AP699_MOSSBE_F_20090512142927.jpg" width="300" height="119" style="float: none;" alt="Snipi" /></a><br />
<br />
The Snipi Toolbar collects and displays the user&#8217;s online research.</div>
<p>To do all this, you use the Snipi Toolbar, a horizontal window that pops up within your browser so you never have to navigate away from the site where you&#8217;re shopping. If you see an item you like, simply drag and drop an image of it into the toolbar, where details about the item &#8212; including its title, price and image &#8212; are automatically filled in. If the item was previously snipped by another Snipi user, a description box will be filled with whatever that person wrote or pasted in from the product page; you can fill in the box yourself, too.</p>
<p>Snipi has a partnership with Shopzilla Inc., so the Snipi Toolbar also has comparison shopping built in: It displays links to Web sites where your snipped product, or products like it, can be found at lower prices.</p>
<p>One of the big drawbacks to Snipi is that it currently works only as a browser plug-in with Mozilla&#8217;s Firefox, not Microsoft&#8217;s (MSFT) Internet Explorer or Apple&#8217;s (AAPL) Safari. Snipi says it plans to introduce versions of its toolbar &#8212; though less functional ones &#8212; for IE and Safari by early to mid-June. Even so, downloading and installing a browser plug-in isn&#8217;t yet a routine thing for most people. And often, people who use plug-ins forget to keep them up-to-date.</p>
<p>Another downside to Snipi is that its comparison-pricing feature failed with apparel. The feature only really worked when used with &#8220;hard goods&#8221; like electronics, which are sold at retailers that participate in price-comparison networks. Yet Snipi still makes pricing suggestions for clothing and shoes, however irrelevant. For example, when I snipped a $150 Banana Republic dress, a link to $16 eye shadow sold at <a href="http://Sephora.com">Sephora.com</a> appeared in the Price Compare column. To reduce confusion, Snipi shouldn&#8217;t make such suggestions for apparel.</p>
<p>A handy feature built into the Snipi Toolbar lets you immediately share items via email or post them on Facebook, Twitter or Wordpress blogs. This would have been useful while I was shopping online for boots because I could have more quickly shared my finds with friends, rather than copying and pasting URLs into emails.</p>
<p>While browsing on <a href="http://BestBuy.com">BestBuy.com</a> (BBY), I found a Sony (SNE) Cybershot DSC-W220 with 12 megapixels and a 4x zoom lens for $199. Selecting a small icon in the Firefox browser&#8217;s bottom right corner, I opened the Snipi Toolbar and created a &#8220;Digicams&#8221; list, including the Sony. Snipi suggested alternative prices for this camera, including $159 for the same thing on <a href="http://Amazon.com">Amazon.com</a> (AMZN).</p>
<p>I got an early start on bathing-suit shopping by browsing Web sites for J. Crew, Victoria&#8217;s Secret and Macy&#8217;s. As expected, the price-comparison suggestions didn&#8217;t make sense. For one $58 Victoria&#8217;s Secret bathing suit, Snipi suggested a list of alternatives, including a $170 Kohler shower door, $203 Giorgio Armani glasses and an $82 corded telephone. I assure you that the bathing suit looked nothing like any of those items.</p>
<p>Confusing alternatives aside, I liked using the Snipi Toolbar as a place to gather my online research. It displayed images of items neatly lined up in a row, and when I selected an item, the description appeared. Someone like my sister, who is planning a wedding, might enjoy using the Snipi Toolbar for saving photos of various locations in a list she could call &#8220;Wedding Venues.&#8221; She could then share the entire list with me in one step. Or she could go visit some of the places and bring an iPhone with the Snipi app to see her list.</p>
<p><img src="http://online.wsj.com/public/resources/images/PJ-AP698A_MOSSB_DV_20090512221101.jpg" alt="Snipi iPhone App" class="aligncenter" /></p>
<p>I tried the iPhone app, and it was a cinch to tap My Lists to see the online research I&#8217;d gathered. Here, as on the browser toolbar, visuals make it easy to glance through many products.</p>
<p>The toolbar can save various lists that you name and categorize into Shop, Photos or Videos, and these can be kept private, shared with friends or made public. Public lists are seen by all other users on <a href="http://Snipi.com">Snipi.com</a>, which is also a social-networking site. I wouldn&#8217;t use it as such, because I already rely on other social-networking outlets, but some people might.</p>
<p>Snipi, which uses a guessing algorithm to fill in details like a product&#8217;s price, says its toolbar will improve as more people use it. If you do a lot of research or online shopping or you simply want an online tool for saving images and videos from the Web, Snipi will work well for you. Its price-comparison suggestions need some improvement, but I felt more organized after using the Snipi Toolbar for a week&#8217;s worth of browsing.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://solution.allthingsd.com">http://solution.allthingsd.com</a></li>
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		<title>Making Lists of Everything in Your Life</title>
		<link>http://solution.allthingsd.com/20070620/making-lists-of-everything-in-your-life/</link>
		<comments>http://solution.allthingsd.com/20070620/making-lists-of-everything-in-your-life/#comments</comments>
		<pubDate>Wed, 20 Jun 2007 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Facebook]]></category>
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		<description><![CDATA[Meosphere.com encourages users to catalog details about their lives. When the answers from these lists are compiled, they create an overall glance at one's life history.]]></description>
			<content:encoded><![CDATA[<p>Lists are often the core of daily planning, the directories of what needs to be done next. A typical list might call for a 45-minute bike ride, buying a shower curtain and picking up a friend from the airport &#8212; all before noon.</p>
<p>But what about making lists of things you&#8217;ve already done? Not summaries of the errands you ran in a day but broader catalogs of the things you&#8217;ve experienced throughout your life? This week, I tested a new Web site called <a href="http://Meosphere.com" rel="external">Meosphere.com</a> that encourages users to check off lists related to topics ranging from cars they owned to former hairstyles to countries they visited. When the answers from these lists are compiled, they create a meosphere (emphasis on &#8220;me&#8221;), or an overall glance at one&#8217;s life history.</p>
<p>Meosphere.com, by Meosphere LLC, was launched in March as a way to catalog details about yourself or someone else, like a Web-based memory book. It offers some 2,500 lists, and new lists are added daily by users and site managers. But its users soon wanted to share their meospheres with others, forcing the site to steer more toward social networking and connecting people by letting them share and compare meospheres.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AK433_MOSSBE_20070619192138.jpg" alt="Photo" height="273" width="245" /><br />Meosphere.com users fill in lists to create profiles of themselves that they can compare with others.</div>
<p>This free site is a lot of fun to use, not to mention addictive. Once you start checking off items in one list, you&#8217;ll want to complete other lists to beef up your meosphere. And when friends and family share their meosphere with you, you&#8217;ll learn things you never knew about them (apparently, my sister has been to Monaco). You&#8217;ll also be reminded of things you should add to your own meosphere. When you encounter a list item that you&#8217;ve not seen or done, you can add it to a separate To Do list, and community comments appear beside each list.</p>
<p>The site&#8217;s social-networking aspects leave room for improvement. But Meosphere has its own To Do list in the works. By the end of this month, users will contact one another through the site. And by next month, users will designate &#8220;friends&#8221; and view and compare multiple meospheres on one page, versus currently only being able to do so with two. A &#8220;meosphere match&#8221; feature will also be introduced in July; it will find and point you to meospheres similar to yours.</p>
<p>Web sites know how valuable lists can be; wish lists and automatically generated recommendation lists provide encouragement for online shoppers. Other sites exist specifically to promote list-making, such as the <a href="http://Amazon.com" rel="external">Amazon.com</a>-owned <a href="http://43things.com" rel="external">43things.com</a>, which encourages users to set goals of 43 things they hope to do before they die.</p>
<p>On Monday, Meosphere extended its reach by announcing its presence on <a href="http://Facebook.com" rel="external">Facebook.com</a>, letting users share their meosphere with others through Facebook&#8217;s profile page. On Meosphere.com, you can generate a Web link for your meosphere, making it easy to paste into a blog, personal Web site or an email.</p>
<p>Starting out with Meosphere is simple, though its navigation is a little rough. The site&#8217;s many lists are broken down into categories on the home page. These broader topics include Books, Places, Arts and Entertainment and Events. Selecting any of these topics lets you drill down into specific categories. The Books category, for example, led me to Fiction, which led me to Classics and then to Jane Austen Books You&#8217;ve Read. I check-marked four of the listed books and chose to add &#8220;Mansfield Park&#8221; to my To Do list by clicking on an icon beside this title. You can also rate items on a list; selecting a thumbs-up icon for a favorite Jane Austen title, for example, means that this rating will appear beside the title on your meosphere.</p>
<p>After finishing the list, I selected Update My Meosphere to add this list&#8217;s data to my profile. If you don&#8217;t have an account set up with Meosphere yet, you can quickly do it here. A nickname is designated in place of your real name, for privacy, and it&#8217;s also here where you opt whether to share your content with others.</p>
<p>Your Meosphere can be viewed in folio (list) format or in a graphical view, which looks cool but, unlike folio view, can&#8217;t be used to compare your meosphere side-by-side with someone else&#8217;s. In the future, users may be able to compare as many as four meospheres at a time in folio view; the company says that showing more than four starts to look confusing.</p>
<p>A link at the top right of the screen labeled &#8220;My Meosphere&#8221; takes you to an organized view of your data. It shows all of the lists that you&#8217;ve filled in, arranged from most recent to oldest, and compiles the comments that you&#8217;ve posted with each list. These comments can be shared with the community or kept private; either way they create a collection of remarks that the site calls My Journal.</p>
<p>Another icon at the top of the page labeled Meosphere Home jumps you back to the home page of lists. You can also search for lists by typing in a search box or by choosing lists related to specific locations. Ads appear on each page, but these are pushed to the far right of the screen, so they aren&#8217;t invasive. Plus, most ads are related to the list that you&#8217;re filling in.</p>
<p>Some of the lists that are geographically related use a map for checking off locations (like countries or U.S. states) by selecting them on the map. After comparing my meosphere with my sister&#8217;s, she was all too quick to remind me that I had been to Montana during a family trip that involved a multitude of national parks, a lot of car time and a stop in Billings. One of the funniest lists I filled in was titled Fads You&#8217;ve Done, Bought or Worn; it walked me down memory lane as I read the items and checked off Leg Warmers, Electric Slide Dance and Jelly Shoes. Another list that made me laugh out loud was Hairstyles You&#8217;ve Worn &#8212; ah, the &#8217;80s.</p>
<p>When I filled in a list of Broadway musicals I&#8217;ve seen, I was reminded of a few I had forgotten. And every meosphere that was shared with me taught me something about the sender.</p>
<p>Chances are that almost everyone you meet has done something fascinating, but it&#8217;s not always easy for people to spit out these facts about themselves. Meosphere gives you a chance to do so, through the Web. But while it allows you to share your interesting personal stories, it just as easily lets you keep them to yourself for your own records. I hope that when this site implements improved social-networking features in the next couple of months, it will retain its simple interface and spirited purpose.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Email: <a href="mailto:MossbergSolution@wsj.com" rel="external">MossbergSolution@wsj.com</a></li>
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