But to the style-conscious set, the Flip looked like a clunky Fisher-Price toy — especially when compared with a sleek, new iPod or more-sophisticated digital cameras — and was too thick to comfortably slip into a pocket. Last fall, Pure Digital introduced an enhanced version: the Flip Video Ultra, but its biggest aesthetic difference was new orange, pink and green colors.

Today, the company will begin sales of its $180 Flip Video Mino (pronounced “minnow”), the hippest offering yet from Pure Digital. This 60-minute Flip includes many firsts for the company: rechargeable batteries; touch-sensitive buttons rather than old-school, push-down buttons; and a thinner build that measures 40% smaller, overall. The Flip Mino is also the first one in the family to enable publishing to MySpace (NWS); prior software limited Web-site sharing to YouTube (GOOG) and AOL (TWX) Video.

I’ve been using a glossy, black Flip Mino (it also comes in white) for the past two weeks and it looks much cooler than older models. Its newly positioned USB adapter pops up from the top of the camera like something from a Swiss Army Knife. The Mino offers features such as the ability to lock the delete button, so no one accidentally deletes your videos, and mute all camera sounds, so as to record silently during quiet moments like wedding ceremonies or speeches.

I brought it along with me almost everywhere I went because of its small size and light weight, even fitting it into a thin clutch purse with a cellphone and BlackBerry (RIMM). I used the Mino in various situations ranging from bright, scenic outdoor settings to indoors while eating dinner in a candle-lit restaurant. Overall, I was pleased with the sound and picture quality of the Mino, and I found its built-in software, which automatically starts when the camera plugs into your Mac (AAPL) or Windows (MSFT) PC, to be a pleasure to use.

Today, Pure Digital Technologies introduced its $180 Flip Video Mino, a thinner, more stylish version of its point-and-shoot camcorder.

It took just a few minutes to trim excess footage from my videos before saving them to my computer or sharing them with friends and family. Another way to share videos from the Flip Mino is via Pure Digital’s server, which sends emails with embedded video links, saving upload and download time on both ends. Though I didn’t publish any of my videos on a public Web site, AOL, MySpace and YouTube were just one step away.

The Flip Mino’s touch buttons, while stylish, were difficult to use at first. I missed the tactile feel of physical buttons as I tried to hold this small video camera and press the zoom buttons using just one hand. The new, touch-sensitive buttons weren’t as satisfying and stable to use, and I pressed them accidentally more than a few times. For instance, the Zoom Out button is directly below Record, making it easy to mistakenly touch it. After about a week of using the Mino, I grew more accustomed to using these new touch buttons, but it shouldn’t take so long to make the adjustment.

Just looking at the Flip Mino’s fresh new exterior makes it hard not to think about the things that this redesigned camcorder is still lacking, like a larger viewing screen (the Mino screen is 1.5 inches, no larger than that of the Flip Ultra), high definition video and wireless sharing capability. These features would likely raise the price and/or tax the battery, and many users of the Flip flock to it for its low price and simplicity. Still, Pure Digital says that it will offer HD video and a larger screen on a product within a year, and is looking into features that might include wireless transferring.

I grew fond of the Mino’s rechargeable battery. Whenever I plugged this gadget into my computer to transfer videos, my Mino charged up via USB without me having to think about it. A full charge lasts four hours and recharging a dead battery takes about three hours.

Pure Digital says that the sound quality and lighting are improved in this model. Like previous models, this Flip records in 640×480 pixels at 30 frames per second.

The Mino didn’t have a problem with lighting in most situations; indeed it did a nice job of capturing images of my family sitting around a table in a restaurant with little more than candlelight to brighten the picture. It doesn’t use a flash or a built-in light, but instead uses automatic sensors to adjust to various levels of light.

This svelte camcorder seemed to handle noise more evenly than I remembered in prior Flip models. It didn’t make my voice sound unbearably louder than everyone else’s, even though I was closest to the camera’s microphone, yet it managed to detect voices across the room. I did have some trouble on a windy day: While recording a quick video of a golf course in San Diego, wind audibly muffled my voice during a few moments in the video.

Along with the delete-lock and sounds-off settings, this Mino has a few other tricks up its sleeve. Each of the touch-sensitive buttons is designed to glow only when usable, so as to better help people who might not know which buttons to press while using this camcorder. For example, only the zoom buttons glow while recording since the other buttons (volume, play/pause and delete) can’t function in this setting.

Shortcuts built into each button provide more functions: Holding the play/pause button down will set the playback mode to play all videos on the Mino; holding the seek ahead or seek back buttons while watching a video will fast-forward by seconds within that video; pressing the record button as the camera starts up opens up the settings menu.

In conjunction with the Flip Mino’s introduction Wednesday, prices of the former Flip Ultra model will drop to $150 for the 60-minute model. The Flip Ultra 30-minute model will be phased out, as will the Flip Classic, which will cost $130 for a 60-minute unit.

Though the Flip Mino’s touch-sensitive buttons look great, they aren’t as functional as they needed to be. But if you really want a sleek, hip-looking gadget, you’ll learn to adjust to these new buttons. No matter which Flip you choose, Pure Digital’s software changes the way people capture and share videos, and that’s a great thing.

Edited by Walter S. Mossberg

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This week I tested SeeToo, a free service that lets you share videos in the same time that it takes to open and watch them on your own computer. Even better, you get to watch the video along with the people with whom you’re sharing it and type comments to each other in real time.

SeeToo works when one user selects a video to share with other people, who get an emailed hyperlink to SeeToo’s Web site, seetoo.com. After opening the link, these people join a SeeToo session during which everyone can watch the same video at the same time.

With SeeToo, you and your “buddy” can watch and chat about a video at the same time.

While the video is playing for the group, each viewer can pause, rewind and fast-forward the video. A space below the playback screen allows friends to send instant messages to one another during the session. There aren’t any limits to the size or type of video file that is shared, and other types of media — including music and photos — can also be shared on SeeToo without size restrictions.

SeeToo sounds too good to be true, and in many of my tests, it was. The service became available to the public in January in its beta, or test, stage. But I’ve used many other products in beta that were in better shape than SeeToo. And there is one major catch: Once a video-sharing session is over, the participants, other than the person sharing, can no longer access the video.

People who are invited to watch videos on the service can do so using any popular Web browser (Internet Explorer, Firefox or Safari) on Windows (MSFT) computers and Macs (AAPL). But the person actually supplying the video and initiating the sharing session can use only a Windows PC. The initiator also must download a browser plug-in, which seems old-fashioned in the world of Web-based applications. And sharing sessions time out after 15 minutes of inactivity on the initiator’s side, after which point the email link doesn’t work.

I was able to successfully initiate a SeeToo session using Firefox and Internet Explorer on an older Windows XP computer but had trouble with two computers running Windows Vista: Neither worked with SeeToo using Internet Explorer and only one worked using Firefox. SeeToo says this is due in part to Microsoft’s new Service Pack 1 for Vista, and the company claims it will have this problem fixed by today. I also had trouble with the sound.

The concept behind SeeToo is also somewhat limiting. Some people may not be able to watch a video exactly when someone else wants to watch it. Some might rather watch videos alone than with others. And typing out back-and-forth chats while videos are playing could be somewhat of a distraction from watching the video.

I tested SeeToo by sharing video with family and friends and watching video they shared. My sister and I got a kick out of watching video footage from a wedding I attended in October. I shot the video using an inexpensive, low-resolution Flip Video camera and the footage looked pretty good. But SeeToo’s site shares video on a rather small screen, and we both wished it were larger.

We sent instant messages to one another in a small space below the screen, making comments about the guests’ dance moves and the DJ’s choice of music. I used on-screen tools to pause the video when the camera passed by a friend whom I wanted my sister to see. To take a second look, she selected her screen’s Take Control button and rewound the footage to see my friend.

For the first two seconds of a video, users can see a small image in the top right corner of their screen that displays what the other people are seeing. SeeToo explained that this is a way of confirming one person is indeed seeing the same screen as another person.

I originally invited three people to watch the video with me. One friend I invited was at work, where his computer restricts him from watching videos. When he got home that night, the email hyperlink didn’t work — nor did it explain that the session had expired. Instead, it crashed his Firefox browser. I also invited my boss to watch the video with me, but he only saw my invitation two hours later when the session was over.

I didn’t even try to invite my parents to see the video because neither of them sit in front of a computer all day long and they wouldn’t have received my invitation in time to see the video.

In some ways, it was probably better that the other people I invited to watch the video weren’t able to see it, because the instant-message chat screen currently labels everyone as “buddy,” without distinguishing one person from another. SeeToo hopes to change this in future versions of the service by offering users a chance to register, thus receiving a specific nickname for chatting purposes. As of now, no one who uses SeeToo needs to enter any personal information such as a name or email address, which is a plus. SeeToo is also ad-free as of now, but the company plans to monetize parts of the service sometime this summer.

I also shared music and photos with friends using SeeToo, but this feature isn’t obvious; the site is primarily focused on sharing videos. Music playlists can’t currently be shared with friends, nor can photo slideshows be shared. Instead, individual songs or photos must be selected and shared within a session, one at a time.

SeeToo has high hopes of adding many features in the future, probably by June. Those features include a full-size, higher-resolution viewing screen for sharing and watching videos; a fully Web-based, download-free version of SeeToo; photo slideshows; using names to distinguish viewers; and sharing sessions that don’t time out. In addition, it hopes to let Mac users initiate sharing sessions. The site aims to be out of its testing stage by September.

Right now, SeeToo can come in handy if you know someone else is at a computer and ready to watch a video. The invited guest never downloads anything and neither party needs to register to use SeeToo. But its screen is a bit on the small side, and the service needs to become more versatile before it can be seen as a reliable sharing site.

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Today, parents can use sleek, light video cameras that capture and record high-definition footage directly onto tiny memory cards, which hold much more than an old VHS tape. Yet many people hesitate to buy new camcorders, scared off by steep prices and intimidating technology.

This week, I tested a simple video camera that fits into the palm of your hand and lets you record footage almost as easily as you share or save it: the Flip Video Ultra from Pure Digital Technologies Inc. (www.theflip.com). This rectangular-shaped video camera comes in two models that capture 30 or 60 minutes each and cost $150 and $180, respectively. Both models are available starting today from stores like Amazon.com and Best Buy.

The Flip Video Ultra’s front has a camera lens and microphone; the back, a 1.5-inch viewing screen, four directional arrows, delete and play buttons. A USB plug pops out from its side so you can connect it directly to a computer’s USB port without cables.

Special software that opens when the camera attaches to a computer walks users through sharing or saving clips in a few straightforward steps. And if that’s still too complicated, the device can be dropped off at affiliated stores (like CVS) where footage is extracted and turned into a DVD.

This tiny video camera made it a pleasure to record startlingly good footage for a camera of its size both indoors and outside. It’s designed to be held comfortably in front of you, which didn’t make me feel removed from the event I was recording like many other video cameras. Not without flaws, the Flip’s 2x digital zoom isn’t ideal for shooting from afar, and on more than one occasion its software froze up on Windows PCs and Apple Macs. But once I got going, I started shooting videos in a new way, unobtrusively using it and then fitting the Flip into small purses. Saving and emailing footage was a breeze after a few initial hiccups.

Flip Video Ultra from Pure Digital Technologies

This gadget, however, is not only non-HD, its footage isn’t as high resolution as that of a standard camcorder. Its quality is great for email and Web posting, but won’t fill up a big TV or satisfy serious amateurs. This is the Flip’s tradeoff for size, price and simplicity.

The Flip Video Ultra is an improvement on the Flip Video, which Pure Digital introduced in May. Though it costs $30 more, the newer version features higher-quality sound and video (footage is half as compressed as that on the old Flip), a transflective screen with a better resolution and improved video-processing technology. The new Flip also integrates direct uploads to YouTube in its software program.

I took the new Flip along with me on a business trip to California and carried it around Washington, D.C., shooting in different environments: inside a dark auditorium at a press event; outside at dusk overlooking the San Francisco skyline from a rooftop barbeque; in my house at nighttime; and during a visit to Google headquarters with my boss, Walt Mossberg. The Flip worked well in each situation.

This video camera measures roughly four inches high by two inches wide and an inch deep, and the 60-minute version comes in black, white, pink and orange; 30-minute models only come in black and white. Though the Flip Video Ultra doesn’t have a flash, it’s designed to perform well under circumstances with low light because Pure Digital assumes most users will be recording indoors. It captures in 640×480 resolution at 30 frames per second.

I used the 60-minute Flip. In capture mode, an on-screen message tells how many minutes remain on the camera. In playback mode, captured clips are labeled with duration and numerical order, such as “Video 21 of 24.” Hitting the Delete button twice while a clip is on screen erases it.

In a couple instances when I wanted to shoot something farther away, I was a little dismayed by the video camera’s weak zoom. But in most situations I was recording things that were nearby, so this issue wasn’t a big deal. Parents who are heading to dance recitals with this Flip will need seats in the front.

The exciting part of capturing video is sharing it with others, and Pure Digital’s built-in software does a superb job of this. I plugged my Flip into four computers running Microsoft’s Windows XP and Vista and Apple’s Mac OS X operating systems and opened the camera’s software to see thumbnail images of my clips. Each clip can be played or selected for saving or sharing. Only on Windows XP did the software automatically open when I attached the camera; opening it on the other platforms required extra steps.

The Save Videos option asked me to choose whether I wanted to save clips to my computer or if I wanted to save them in a smaller format for emailing to someone else. Saving these videos took a little time, but nothing that was too much of a hassle.

Sharing videos took a little longer. Three choices within the Share Videos menu offered to walk me through the steps for sharing videos via emails with links, in an electronic greeting card with embedded video or online using YouTube or other Web sites.

The first time I plugged the Flip into each computer I went through a few extra set-up steps to get the software started. I encountered a few instances during which sending videos to friends via email took a little longer than I expected. Once, on my iMac, it took more than 30 minutes to send a video that was two minutes and 36 seconds. But this was the exception; most of my videos that were roughly that long or shorter took only about five to 10 minutes to be sent.

Editing footage in Pure Digital’s software works for average users who might do some simple editing, like shorten a video or cut out a certain part. Easy-to-use slide bars adjust start and end times for videos, and edited versions of clips can be saved in addition to the originals. The company says that if clips are converted to standard Windows or Mac formats they should be editable in any standard video- editing software.

Muvee software is also built into Pure Digital’s software to let Windows users choose a bunch of clips, select music and a theme for the movie and watch as an automatically organized montage of clips plays.

Pure Digital plans to continuously issue software updates; the next is coming at the end of the month. But as is, this tiny video camera delivers a remarkably good picture on a device that anyone can use. With this product, Pure Digital Technologies again shows the value of simplicity, this time with the bonus of better technology.

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