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	<title>The Mossberg Solution &#187; film</title>
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		  <title>All Things Digital</title>
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		<title>Printer Makes a New Kind of Polaroid Magic</title>
		<link>http://solution.allthingsd.com/20080618/polaroid-portable-printer-may-be-hard-sell/</link>
		<comments>http://solution.allthingsd.com/20080618/polaroid-portable-printer-may-be-hard-sell/#comments</comments>
		<pubDate>Wed, 18 Jun 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
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		<category><![CDATA[digital]]></category>
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		<category><![CDATA[Motorola]]></category>
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		<category><![CDATA[PoGo]]></category>
		<category><![CDATA[Polaroid]]></category>
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		<description><![CDATA[Polaroid's new PoGo is an inkless printer that churns out photos sent to it via Bluetooth devices. The print quality of photos from a digital camera is sharp, but its awkward size, bad battery life and small prints make it a no-go.]]></description>
			<content:encoded><![CDATA[<p>When I was a child, trips to my grandmother&#8217;s house meant playing with a magical toy: her Polaroid camera. Grammy was confined to a wheelchair at a time when most people drove to the drugstore to get film developed, so this instant camera worked as her portable darkroom. She lined her &#8220;Polaroids&#8221; up on the kitchen table for us to see, and encouraged us to snap photos to add to the collection. I was fascinated by the white sheets churned out by each press of the camera&#8217;s shutter button and the images that slowly appeared on these prints moments later.</p>
<div class="media-LEFT" style="width: 250px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM592_MOSSBE_20080617153532.jpg" alt="photo" height="176" width="250" /><br />Polaroid&#8217;s $150 PoGo is an inkless printer that churns out 2&#215;3-inch photos sent to it via Bluetooth-enabled devices or from plugged-in digital cameras.</div>
<p>Just this year, Polaroid Corp. said it would cease production of its &#8220;magical&#8221; cameras. But this week, I had the chance to test the company&#8217;s latest attempt at relevance in our digital world: the $150 Polaroid PoGo (<a href="http://thenewinstant.com" rel="external">thenewinstant.com</a>). The PoGo, which stands for Polaroid-on-the-Go, is an inkless printer that churns out 2&#215;3-inch photos sent to it via Bluetooth devices like cellphones or from plugged-in digital cameras. It uses technology created by ZINK (Zero Ink) Imaging Inc. to activate paper-embedded dye crystals, creating a new kind of photo magic. The PoGo will be in stores on July 6.</p>
<h5 class="subhed">Cool Factor</h5>
<p>This device&#8217;s ZINK Technology gives it a cool factor that will leave friends scratching their heads over how such a small device can print without ink (technical details about the 100 billion heat-activated dye crystals on each sheet of paper can be found at <a href="http://zink.com/technology" rel="external">zink.com/technology</a>). Photos that I printed from a 10-megapixel digital camera looked sharp and colorful. And some people may use this Polaroid gadget as a solution for freeing images that would otherwise likely remain stuck in a mobile device&#8217;s memory.</p>
<p>But four major problems with the PoGo make it a no-go: It isn&#8217;t quite small and light enough to be truly portable; its battery life is poor; its prints are half the size of normal photos; and image quality when printing from mobile devices is unimpressive &#8212; though this can be attributed to the low-resolution images taken with and stored on these devices rather than the printer itself. For roughly the same price, you could buy a photo printer that produces better quality 4&#215;6-inch or larger prints.</p>
<p>The PoGo works only with ZINK Photo Paper, which costs between 30 cents and 40 cents a page, depending on whether you buy a 10-sheet pack for $3.99 or a 30-sheet pack for $9.99. (Later this year, a 100-sheet pack of ZINK photo paper will be available for $29.99.) The PoGo comes with 10 pieces of this paper, which is coated with a waterproof, tear-proof, smudge-proof, semi-gloss finish. You can peel the backs of these 2&#215;3 prints to stick them to things, though not in the same way Post-its can be stuck and removed (they leave a gooey film &#8212; I learned the hard way).</p>
<h5 class="subhed">A Device With Weight</h5>
<p>Surprisingly, Polaroid is touting the PoGo&#8217;s portability; it arrived in a custom-made jeans pocket to demonstrate the device&#8217;s pocket-sized shape. But at over 8 ounces, this thing was heavier and measured larger than Apple&#8217;s (AAPL) biggest 160-gigabyte iPod Classic. It even weighed more than a bulky point-and-shoot Kodak (EK) camera I recently tested, discouraging me from bringing it along when I went out.</p>
<p>A chart on polaroid.com/pogo/us/comp.html tells whether or not your mobile device is Bluetooth-compatible with the PoGo. Two out of the three devices that I tried worked: A new Motorola (MOT) Z6C and Research in Motion&#8217;s (RIMM) BlackBerry Curve were compatible, though an almost-two-year-old Motorola Razr V3 wasn&#8217;t.</p>
<p>Each mobile device needed only one initial &#8220;pairing,&#8221; or setup, with the PoGo before it sent photos. The device used a simple method of sending photos via Bluetooth that generally involved selecting a photo and telling the mobile device to send it to the PoGo. It usually took a few seconds for the send to go through.</p>
<p>The PoGo doesn&#8217;t have a display to tell users when images are received, when to load more paper or if the battery is running low. Instead, it uses two indicator lights that glow or pulse in green, orange or red colors. Each light means something different, such as whether or not the PoGo is ready to print or if it has a paper jam, but I usually had to refer to the user&#8217;s manual to figure out what each light meant.</p>
<h5 class="subhed">Quiet Printer</h5>
<p>The PoGo is rather quiet while printing, making a soft whirring sound as its thermal print head turns on and zaps dye crystals, which are embedded in the ZINK photo paper. These small pieces of paper are stored in and printed from a holding space inside the device, which saves users from opening a tray and loading paper before each print-out. However, the PoGo can hold a maximum of only 10 sheets at once. Some images printed in 45 seconds and a few took about twice that long, but most were done in about one minute &#8212; counting from when I pressed Send on a mobile device to when the print finished.</p>
<p>I hooked a Sony (SNE) Cyber-shot DSC-W170 to the PoGo via a USB cord and used the camera&#8217;s built-in PictBridge technology to print from the camera, following directions on the camera&#8217;s display screen. I even printed four of the same photo at once after adjusting the quantity category in a menu, though this seemed to slow the printing process a bit.</p>
<p>While prints from my grandmother&#8217;s Polaroid camera couldn&#8217;t be touched until about a minute after printing, the small PoGo prints come out dry to the touch. I held one under the kitchen faucet to test its waterproof claim, and the colors held up without running. These prints are borderless, which looks good but seems like the only sensible option with such small paper. Images from the digital camera looked dramatically better than those taken by mobile devices&#8217; 1.3-megapixel or two-megapixel cameras.</p>
<h5 class="subhed">Short Battery Life</h5>
<p>The PoGo&#8217;s battery life wore out quickly, especially for a device that is advertised as portable. In one test, after I unplugged my fully charged PoGo and used it for about 40 minutes to print 16 photos &#8212; half from a Bluetooth-connected cellphone and the other half from a USB-connected digital camera &#8212; its battery indicator glowed a steady orange, meaning the PoGo was running low on power. This is about right, considering Polaroid claims that a fully charged battery will last for 15 prints. (It takes about 2.5 hours to fully charge the PoGo.)</p>
<p>I really liked the quality of the photos that PoGo printed from my digital camera &#8212; in fact, I&#8217;m planning to enclose a few small PoGo photos in cards that I send to friends and family members. But the PoGo&#8217;s awkward size, bad battery life and small prints make it a tough sell. I&#8217;m afraid the PoGo falls short in too many categories to be a practical gadget. Teens might like this device for printing photos from their cellphones that they can stick on lockers or books. And who knows &#8212; maybe a grandmother somewhere will buy one of these gadgets to create a little Polaroid magic for her grandchild.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email: <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></li>
</ul>
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		<title>Cinema Buffs Capture Hard-to-Find Films</title>
		<link>http://solution.allthingsd.com/20070905/cinema-buffs-capture-hard-to-find-films/</link>
		<comments>http://solution.allthingsd.com/20070905/cinema-buffs-capture-hard-to-find-films/#comments</comments>
		<pubDate>Wed, 05 Sep 2007 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Apple]]></category>
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		<category><![CDATA[film]]></category>
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		<category><![CDATA[Jaman]]></category>
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		<description><![CDATA[Jaman.com gives users the chance to download independent and international movies from the Web directly to their computers, but the system can be frustrating and the interface is cluttered.]]></description>
			<content:encoded><![CDATA[<p>If you&#8217;re a fan of foreign and independent films, but you can&#8217;t always find friends to join you at the movie theater or you don&#8217;t have a theater nearby that shows such films, your luck may be turning.</p>
<p>This week I tested <a href="http://www.Jaman.com" rel="external">Jaman.com</a>, a Web site that gives users the chance to download independent and international movies from the Web directly to their computers. It also serves as a social networking forum where movie watchers can read one another&#8217;s reviews, write their own comments that run alongside the film, and join groups with people who have similar tastes in movies. Jaman (pronounced jah-mahn), has 1,800 titles. It charges $1.99 for rentals, which can be watched for up to seven days, and $4.99 to buy a movie outright.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AK874_MOSSBE_20070904200731.gif" alt="Jaman.com" height="189" width="245" /><br />Jaman.com&#8217;s home page (above) suggests movies for downloading, such as &#8216;Inside Iraq: The Untold Stories,&#8217; and comments can be seen in a side panel while the film is being watched (below).</div>
<p>Jaman isn&#8217;t alone in the online movie downloading business, and its competitors boast bigger selections. Just this year <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=nflx'>Netflix</a> Inc., known for popularizing DVD rentals through the mail, started offering its own movie downloads. So as to encourage this new method, Netflix builds movie-watching hours into its monthly plans, which range from $5 to $24 and include a certain number of hours during which downloaded movies can be watched. Of the 85,000 DVD titles available on Netflix.com, 4,000 titles can be downloaded.</p>
<p><a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=bbi'>Blockbuster</a> Inc., which followed Netflix into the DVD mailing business, showed an interest in the online downloading method last month when it acquired Movielink LLC, a movie downloading service previously owned by Hollywood&#8217;s major studios.</p>
<p>And Apple Inc., which began selling films for $10 to $15 a year ago on its iTunes Store, offers over 500 movies. Amazon is in the game, too, as is Microsoft.</p>
<p>But Jaman hopes its niche films and viewer-comments system will set it apart.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AK875_MOSSBE_20070904200643.jpg" alt="Jaman.com" height="153" width="245" /></div>
<p>I took a close look at Jaman, downloading movies from various countries, posting comments about them on the Jaman.com site and reading what others thought of the films. I used a Mac and two Windows computers running Microsoft&#8217;s Vista and XP operating systems, and tried Jaman on all three major Web browsers. The site itself can feel a bit overwhelming, jumbling a lot of text together on pages that lack a clean central place where every element comes together. More than once, films blacked out in midplay, and Jaman&#8217;s community aspect didn&#8217;t seem as well-organized or integrated as I had hoped.</p>
<p>Jaman has another major downside: It forces every user to designate some of his or her bandwidth to distribute movies for the company, using a peer-to-peer program. Community network setups like this aren&#8217;t unheard of; Skype and many others use such setups. But these other companies are often free, while Jaman is charging users for movies while simultaneously using their bandwidth to reduce strain on its own servers. Participation in the peer-to-peer network is required while downloading a movie but can be stopped at all other times. Even so, this is a real chink in Jaman&#8217;s armor.</p>
<p>Jaman.com drops users into a site where five movies are showcased, showing their trailers one after another. Other titles can be searched according to region, categories and genres, top movies or films made and submitted by users. I skimmed through flicks from Asia, South Asia, the Middle East, North America, Europe and Latin America. A useful feature displayed details about a movie when I held my cursor over its title including a description, the movie&#8217;s Jaman rating (out of five stars), duration and genre. Jaman doesn&#8217;t sort movies by duration, which would have saved me time while I was looking for a short film to download for a cross-country flight.</p>
<p>I was surprised to notice that none of the movies prominently displayed Motion Picture Association of America ratings. Jaman explained that these data are buried within a sub-menu of details about a movie, but many films didn&#8217;t list ratings &#8212; even those with MPAA ratings.</p>
<p>Three rentals come included with each Jaman membership, which was free and quickly obtained in my experience, though a friend of mine had trouble when he didn&#8217;t receive Jaman&#8217;s email verification with two different addresses. I downloaded and watched movies from Mexico, the United Kingdom and North America, and watched a 21-minute Japanese short film that streamed directly from the site and didn&#8217;t require downloading. Community comments and reviews helped me pick movies, especially Jaman&#8217;s own one-line summary that it calls &#8220;Our Take.&#8221;</p>
<p>To download and watch movies from Jaman, users must first download the Jaman player. But this player doesn&#8217;t work with the Web site as smoothly as it should. For example, after reading various reviews of movies, I found a comedy from the U.K. called &#8220;Nobody The Great,&#8221; and opted to rent it. I downloaded the Jaman player but it didn&#8217;t recognize that I already signed in and chose the movie to rent on the Web site. I started over by signing in, finding the film and choosing the rental option, this time using the player.</p>
<p>&#8220;Nobody The Great&#8221; turned out to be an amusing story about two English guys who find supposed terrorists in their home but are more concerned about not ruining an evening planned with two women. The film is only 47 minutes long and 753 megabytes, but it took about two hours to download using a broadband connection. The most maddening thing about downloading the movie using Jaman was that the estimated time until completion kept changing dramatically &#8212; one moment it read 224 minutes, the next 69 minutes, then 22, 40 and 17. Other downloads followed this same wacky pattern, some worse than others.</p>
<p>After watching a movie, I was prompted by Jaman to rate the movie or to write a review about it. Jaman uses email messages with links to join discussions with others who saw the same movie. These discussions groups are more like blogs, with each person&#8217;s comment listed as a different post. Some of the movies that I watched hadn&#8217;t been reviewed in a while, so I wasn&#8217;t as inspired to add my comments as I might have been if there was a live discussion taking place.</p>
<p>This staleness was experienced again in one of my favorite Jaman features: comments that run on-screen during a film if you&#8217;re online. These can be hidden so as not to distract the viewer, but I found some of the comments really interesting. For example, while watching a subtitled Mexican movie from 1995 called &#8220;El Callejon De Los Milagros&#8221; starring Salma Hayek, comments appeared roughly every 10 minutes from a user named Cinequest. I later learned that Cinequest represented the Northern California motion picture institute of the same name and that the comments left weren&#8217;t live but were stuck to the movie so that anyone watching it could see them. I was free to leave my own comments, but I didn&#8217;t have quite as much to say about camera angles as Cinequest. The film director&#8217;s comments can also be seen here.</p>
<p>Jaman says that its road map includes plans for live comments, which would encourage more interaction with others as if watching a movie with friends.</p>
<p>Though I didn&#8217;t spend a majority of my time there, Jaman&#8217;s Community section seemed a little weak. Groups like &#8220;Bollywood 101&#8243; and &#8220;Cult Movies&#8221; had members and comments left by these members, but still seemed somewhat disconnected from films. For example, preview clips of certain movies were posted to share with the group, but most of the comments made by the group weren&#8217;t related to the clips.</p>
<p>Jaman introduced me to new films that I wouldn&#8217;t otherwise have found. But its peer-to-peer system and its overall lack of real-time comments were frustrating. I&#8217;d also like to see Jaman reorganize the look of its site so it doesn&#8217;t feel so cluttered.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p><strong>Email</strong> <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></p>
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