But how much is too much when it comes to shelling out a little more for convenience, and are you really getting what you pay for? This week, I tested what could be thought of as the ultimate convenience: a box that plugs into your television and Internet connection, letting you download movies whenever you want to watch them. The box costs $399 and doesn’t include the price of movies, which must be rented or purchased for fees as high as $4 or $20 each, respectively.

This box, called Vudu, comes from a Silicon Valley company of the same name (www.vudu.com). Vudu’s biggest strengths are its easy setup, good picture quality and simple user interface, easily navigated using a scroll-wheel remote control.

Vudu costs $399 plus prices to rent or own each movie title.

If the director yelled “Cut!” right here, Vudu would be a box-office smash. But actually using this device is just one problem after another. For starters, though Vudu says it has relationships with the major Hollywood studios, many of the 5,000 titles it offers don’t seem to be popular by mainstream standards. Lots of them are old or obscure. For instance, you won’t find any of the “Pirates of the Caribbean” movies, but how about a 1984 sci-fi/fantasy movie called “The Ice Pirates,” instead?

If you do find a movie that you’d like to watch, you must have a bandwidth speed of at least two megabits per second to download it instantly; millions of broadband homes have slower connections than that. Vudu offers to measure your bandwidth on its home page before you buy it. I tested Vudu for a week on a typical home-type DSL line, and my connection only clocks about 1.5 Mbps, so it took me about 45 minutes to download each movie.

While Vudu’s $399 price tag might take some getting used to, its fees for buying or renting each movie could be harder to swallow after a month’s worth of use: as much as $80 if you bought one top-tier movie a week. Worse, you have to pay in advance. Rather than charging your credit card on a pay-as-you-go basis, Vudu customers must choose a $20, $50 or $100 amount at setup from which movie fees are deducted. When your account hits $0, the amount selected at setup is charged and the debit process begins again.

On top of all this, Vudu relies on a peer-to-peer network system for faster downloading. So, essentially, this company is using your bandwidth to help it save money it would have otherwise spent on its own servers and bandwidth.

I set up Vudu in a snap, plugging it into three things: a wall outlet, the back of a high-definition Sony Bravia television and an Ethernet cord. Wireless connections won’t work with Vudu without a special “bridge” or a power-line adapter. Once Vudu turned on, a friendly voice guided me through setting it up, and I got started in minutes.

Vudu’s home screen is broken down into five menus: Find Movies, New Releases, My Movies, My Wish List and Info & Settings. I used the tiny remote, which fits perfectly in a hand, and rolled through menus using its scroll wheel. This wheel can be pressed down to select something, saving me from glancing down at the buttons. Also, Vudu uses an RF (radio frequency) antenna so you don’t have to point the remote at it.

In Find Movies, I looked through 18 genres, including biography, romance, family and historical. A sorting feature can filter movies by release date, MPAA rating, critics’ rating, studio, availability to rent and availability to own. An on-screen alphabet can be used to type in names of actors, directors or movie titles; the scroll wheel speeds up this process.

Parental controls, which are only accessible with a special code, can be set to block a child from buying or renting movies with certain ratings.

Vudu likes to think of itself as the instant-gratification alternative to running to the video store. But not many people I know still go to Blockbuster for a DVD; instead, they use mail-delivery services like Netflix. Compared with the 85,000 titles offered by Netflix, the selection at Vudu is pretty slim. A more similar comparison might be Amazon’s Unbox for TiVo, which has slightly less than 5,000 movies.

Though I couldn’t find numerous titles, I did discover plenty of movies I’d never heard of. A search for last year’s “Casino Royale” returned Robert DeNiro’s “Casino” from 1995, as well as two Asian films, “Casino Tycoon” and “Casino Tycoon II.” Since I never saw Helen Mirren’s “The Queen,” I tried to find her Oscar-winning performance on Vudu. But the closest I came to royalty were “Barbarella: Queen of the Galaxy,” an alternative name for the cheesy 1968 Jane Fonda sci-fi flick, and “Prom Queen,” which fell under the Gay and Lesbian category. I tried to laugh this off by watching Steve Carell’s “Evan Almighty.” But typing “E-V-A…” into a title search only returned “Deliver Us From Eva,” an R-rated 2003 comedy starring LL Cool J.

I searched and found the same three titles on Netflix, though Amazon Unbox only had “Evan Almighty.”

I downloaded two romantic comedies: “Music and Lyrics,” starring Hugh Grant, a $4 rental, and a Diane Keaton movie called “Because I Said So,” which I bought for $20. I also rented “Zodiac,” a suspense movie starring Jake Gyllenhaal, for $4. Movies that you own never expire, but rented flicks must be watched within 30 days and expire 24 hours after you start watching.

In the case of each movie, the original estimates for time to download were daunting; two started out by estimating “Available in a few hours” and one movie’s estimate read “Available in a few days.” But all three finished downloading in about 45 to 50 minutes. Only one movie can download at a time.

While watching movies, the remote’s scroll wheel can be used to fast forward or rewind scenes. Scrolling faster moves you farther ahead or back (the fastest jump moves you 30 minutes); the slowest scroll moves you ahead or back five seconds.

Vudu might cast a spell on users who don’t mind its poor selection and high-bandwidth requirement to deliver instant downloads. But for me, the convenience of Vudu is no convenience at all. As is, its lackluster selection, high prices and slow downloads make it more of a letdown than anything else.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

Today, parents can use sleek, light video cameras that capture and record high-definition footage directly onto tiny memory cards, which hold much more than an old VHS tape. Yet many people hesitate to buy new camcorders, scared off by steep prices and intimidating technology.

This week, I tested a simple video camera that fits into the palm of your hand and lets you record footage almost as easily as you share or save it: the Flip Video Ultra from Pure Digital Technologies Inc. (www.theflip.com). This rectangular-shaped video camera comes in two models that capture 30 or 60 minutes each and cost $150 and $180, respectively. Both models are available starting today from stores like Amazon.com and Best Buy.

The Flip Video Ultra’s front has a camera lens and microphone; the back, a 1.5-inch viewing screen, four directional arrows, delete and play buttons. A USB plug pops out from its side so you can connect it directly to a computer’s USB port without cables.

Special software that opens when the camera attaches to a computer walks users through sharing or saving clips in a few straightforward steps. And if that’s still too complicated, the device can be dropped off at affiliated stores (like CVS) where footage is extracted and turned into a DVD.

This tiny video camera made it a pleasure to record startlingly good footage for a camera of its size both indoors and outside. It’s designed to be held comfortably in front of you, which didn’t make me feel removed from the event I was recording like many other video cameras. Not without flaws, the Flip’s 2x digital zoom isn’t ideal for shooting from afar, and on more than one occasion its software froze up on Windows PCs and Apple Macs. But once I got going, I started shooting videos in a new way, unobtrusively using it and then fitting the Flip into small purses. Saving and emailing footage was a breeze after a few initial hiccups.

Flip Video Ultra from Pure Digital Technologies

This gadget, however, is not only non-HD, its footage isn’t as high resolution as that of a standard camcorder. Its quality is great for email and Web posting, but won’t fill up a big TV or satisfy serious amateurs. This is the Flip’s tradeoff for size, price and simplicity.

The Flip Video Ultra is an improvement on the Flip Video, which Pure Digital introduced in May. Though it costs $30 more, the newer version features higher-quality sound and video (footage is half as compressed as that on the old Flip), a transflective screen with a better resolution and improved video-processing technology. The new Flip also integrates direct uploads to YouTube in its software program.

I took the new Flip along with me on a business trip to California and carried it around Washington, D.C., shooting in different environments: inside a dark auditorium at a press event; outside at dusk overlooking the San Francisco skyline from a rooftop barbeque; in my house at nighttime; and during a visit to Google headquarters with my boss, Walt Mossberg. The Flip worked well in each situation.

This video camera measures roughly four inches high by two inches wide and an inch deep, and the 60-minute version comes in black, white, pink and orange; 30-minute models only come in black and white. Though the Flip Video Ultra doesn’t have a flash, it’s designed to perform well under circumstances with low light because Pure Digital assumes most users will be recording indoors. It captures in 640×480 resolution at 30 frames per second.

I used the 60-minute Flip. In capture mode, an on-screen message tells how many minutes remain on the camera. In playback mode, captured clips are labeled with duration and numerical order, such as “Video 21 of 24.” Hitting the Delete button twice while a clip is on screen erases it.

In a couple instances when I wanted to shoot something farther away, I was a little dismayed by the video camera’s weak zoom. But in most situations I was recording things that were nearby, so this issue wasn’t a big deal. Parents who are heading to dance recitals with this Flip will need seats in the front.

The exciting part of capturing video is sharing it with others, and Pure Digital’s built-in software does a superb job of this. I plugged my Flip into four computers running Microsoft’s Windows XP and Vista and Apple’s Mac OS X operating systems and opened the camera’s software to see thumbnail images of my clips. Each clip can be played or selected for saving or sharing. Only on Windows XP did the software automatically open when I attached the camera; opening it on the other platforms required extra steps.

The Save Videos option asked me to choose whether I wanted to save clips to my computer or if I wanted to save them in a smaller format for emailing to someone else. Saving these videos took a little time, but nothing that was too much of a hassle.

Sharing videos took a little longer. Three choices within the Share Videos menu offered to walk me through the steps for sharing videos via emails with links, in an electronic greeting card with embedded video or online using YouTube or other Web sites.

The first time I plugged the Flip into each computer I went through a few extra set-up steps to get the software started. I encountered a few instances during which sending videos to friends via email took a little longer than I expected. Once, on my iMac, it took more than 30 minutes to send a video that was two minutes and 36 seconds. But this was the exception; most of my videos that were roughly that long or shorter took only about five to 10 minutes to be sent.

Editing footage in Pure Digital’s software works for average users who might do some simple editing, like shorten a video or cut out a certain part. Easy-to-use slide bars adjust start and end times for videos, and edited versions of clips can be saved in addition to the originals. The company says that if clips are converted to standard Windows or Mac formats they should be editable in any standard video- editing software.

Muvee software is also built into Pure Digital’s software to let Windows users choose a bunch of clips, select music and a theme for the movie and watch as an automatically organized montage of clips plays.

Pure Digital plans to continuously issue software updates; the next is coming at the end of the month. But as is, this tiny video camera delivers a remarkably good picture on a device that anyone can use. With this product, Pure Digital Technologies again shows the value of simplicity, this time with the bonus of better technology.

Email mossbergsolution@wsj.com

Thanks to faster computers and higher bandwidths, many Web sites now contain video of one kind or another. Slow, stuttering footage is a thing of the past, and video-sharing Web sites are hot commodities, demonstrated last year when Google bought YouTube for $1.6 billion.

You can browse the Web watching videos until your eyes glaze over, but you can’t easily save any of that video footage to your computer in an organized library. So while your photos, music and email can be neatly categorized and revisited on your computer’s hard drive, videos that you see online may never come your way again.

This week, I tested the newest version of RealNetworks Inc.’s RealPlayer, which offers a distinctly useful feature: the ability to copy any video from the Internet onto your PC, as long as it isn’t protected by a copyright. This player, which was just released in its beta (or testing) version last month, is available as a free download from www.realplayer.com.

RealPlayer 11 copies videos from the Web to a PC with one click; a progress window shows the status of multiple simultaneous downloads.

Once downloaded, RealPlayer 11 smartly runs on Microsoft’s Windows XP or Vista machines in the background, only making its video-copying capability known when a video appears on a Web page in your browser. A tiny message labeled “Download This Video” pops up from the video viewing screen, and when selected, this initiates a download of the entire video. You don’t need to be at the start of the video to copy the whole clip. In fact, you can copy an entire video without watching it (I used RealPlayer 11 to copy videos for watching later when I didn’t have a column to write). Saved videos can be shared with friends, organized into playlists or burned onto CDs.

I tried RealPlayer 11 on my Windows XP desktop and on my Vista laptop, using both Internet Explorer 7.0 and Mozilla’s Firefox 2.0 without problems. Being able to copy videos made me realize how many clips I watch online, footage that might otherwise have been forgotten had I not saved it on my computer. Granted, not all the videos that one watches online are worth capturing, but it’s nice to have the ability to save them with just a mouse click.

I missed being able to use RealPlayer 11’s video downloading on my Apple computers, but RealNetworks says it will make its player usable on Macs before the end of the year. The company also says it is working on plans to make these saved videos transferable to portable players, including Apple’s iPod, so that after downloading numerous videos, you need not be tied to your computer to watch them. In the case of longer videos, downloading took more time, and I wished this RealPlayer made it possible to watch videos shortly after they started downloading, like Apple does with movies downloaded from its iTunes Store.

Downloading this new RealPlayer was surprisingly painless — a welcome change compared with my experiences downloading the company’s previous players. In three quick steps, I downloaded RealPlayer 11, accepted a license agreement and adjusted a few settings such as whether or not I wanted to use RealPlayer 11 by default for playing all videos on my PC. I was never prompted to enter my date of birth or email, like RealNetworks downloads in the past.

I visited various sites to retrieve video footage, including YouTube, AOL videos, Google videos, sports Web sites, television network sites and news sites like WSJ.com and AllThingsD.com. Every popular video file format is supported. To save time, RealPlayer 11 lets you download multiple videos at the same time; a small window shows the status of each download, including how much time remains for each download and an option to cancel the download. There are no limits to the number of videos you can download simultaneously, as long as your Internet bandwidth can manage.

I copied numerous videos, including the first episode of my new favorite TV show, ABC’s “Traveler,” a music video from country singer Keith Urban and a National Geographic video on bowhead whales. After gathering a bunch of clips, I organized some of them into playlists and sent others to friends by selecting “Share Video Link” from the top of the screen, entering emails and a personal message about each clip. These emails are sent with embedded links to other sites, like YouTube, and the recipient doesn’t need RealPlayer 11 to see the videos, though a link for this free download appears at the bottom of the emails.

If a video is copyright protected, the “Download This Video” message that enables copying is replaced by a message that says “Video Cannot Be Downloaded” with a one-line explainer on digital rights.

(To the chagrin of content owners, this isn’t as much of an impediment as they hoped, because a large amount of video content is illegally posted online. Even if a video was originally posted in a protected format, someone may have copied it and re-posted it illegally with the protection stripped off. RealPlayer will copy these clips, as it can’t tell whether they were originally meant to be protected.)

In a couple instances, videos didn’t display messages about downloading or not downloading, in which case I wasn’t able to copy the video. RealNetworks says this is a rare occurrence.

RealPlayer 11 can also be used to record live streaming video in real time, like the constantly recording panda camera that was set up to document every move made by Tai Shan, the giant panda born in Washington’s National Zoo two years ago. I tested live recording by capturing a live stream of video from CNN.com for 35 minutes. But RealPlayer 11 can’t be set to record certain programs or at certain times like TiVo does with television.

Though I focused on its video-copying capability, RealPlayer 11 is still a media player in its own right. It is divided into six categories at the top of the screen: Now Playing, My Library, Real Guide, Games, SuperPass and Burn/Transfer. If you pay an extra $30 for RealPlayer you’ll be able to burn your videos onto DVDs rather than just CDs. Real Guide serves as a link to RealNetworks’ suggestions of videos and also lets you search for more videos. If you visit the My Library section while a video is playing, a miniature view of that video appears in the lower right corner of the screen.

Many sites offer to help you email videos or obtain a video’s URL for embedding into your own Web site. But these options often appear only after you’ve watched an entire video, and they don’t help you save videos onto your PC. RealPlayer 11 strikes a healthy balance: It’s useful without intruding on your browser. If you stopped downloading videos from the Web to your PC, you wouldn’t be bothered by its subtle downloading prompts.

RealNetworks will release a second version of this beta before the end of the year, including options for transferring videos to portable players and Mac compatibility. For now, the free download of this first version is smart, simple and fun to use.

Edited by Walter S. Mossberg

• Email: MossbergSolution@wsj.com

Corrections & Amplifications:

Any video can be copied as long as it isn’t protected by digital rights management. This article erroneously states that RealNetworks Inc.’s RealPlayer 11 can copy any video from the Web, as long as it isn’t protected by a copyright.

The race to connect your TV to your computer and the Internet is about to kick into high gear this week when Apple Inc., the company many believe is best positioned to pull off this feat, introduces a slender, wireless set-top box called Apple TV.

This silvery little $299 gadget is designed to play and display on a widescreen family-room TV set all the music, video and photos stored on up to six computers around the house — even if they are far from the TV, and even if they are all Windows PCs rather than Apple’s own Macintosh models. It can also pull a very limited amount of music and video directly off the Internet onto the TV.

The $299 Apple TV device connects wirelessly to home computers and then with a cable to your widescreen TV.

Apple TV is tiny, just about eight inches square and an inch high, far smaller than a typical DVD player or cable or satellite box, even though it packs in a 40-gigabyte hard disk, an Intel processor and a modified version of the Mac operating system. And it has a carefully limited set of functions.

Yet, in our tests, it worked great, and we can easily recommend it for people who are yearning for a simple way to show on their big TVs all that stuff trapped on their computers. We tried it with various combinations of Windows and Mac computers, with movies, photos, TV shows, video clips and music. And we didn’t even use the fastest wireless network it can handle. It performed flawlessly. However, it won’t work with older TVs unless they can display widescreen-formatted content and accept some newer types of cables.

Like the iPod before it, Apple TV isn’t the first gadget in its category. Several other companies have made set-top boxes or even TV sets and game consoles that could link the TV to the digital content that people have on their computers. But none has found a mass audience for this functionality, mainly because they tend to be hard to set up and confusing to use. Apple is hoping that, just as the iPod trumped earlier, but geekier, rivals, Apple TV can do the same by making a complex task really simple.

Part of the secret of Apple TV is that, like most of Apple’s products, it doesn’t try to do everything and thus become a mess of complexity. It can’t receive or record cable or satellite TV, so it isn’t meant as a replacement for your cable or satellite box, or for a digital video recorder like a TiVo. It can’t play DVDs, so it doesn’t replace your DVD player. Its sole function is to bring to the TV digital content stored on your computer or drawn from the Internet. Like a DVD player, it uses its own separate input on your TV set, and you have to change inputs using your TV remote to use it.

Apple TV isn’t for that small slice of techies who buy a full-blown computer and plug it directly into a TV, or for gamers who prefer to do it all through a game console. And it’s not for people who are content to watch downloaded TV shows and movies directly on a computer screen. Instead, it’s for the much larger group of people who want to keep their home computers where they are and yet enjoy their downloaded media on their widescreen TVs.

Apple TV’s most formidable competitor is the Xbox 360 game console from Microsoft, which, in addition to playing games, can also play back content from Windows computers on a TV. And Xbox 360 can do something Apple TV can’t do, at least not yet, which is to directly purchase and download movies and TV shows from the Internet. But the comparable Xbox costs 50% more than Apple TV, is much larger and stores only half as much material.

We’ve been testing Apple TV for the past 10 days or so, and our verdict is that it’s a beautifully designed, easy-to-use product that should be very attractive to people with widescreen TV sets and lots of music, videos, and photos stored on computers. It has some notable limitations, but we really liked it. It is classic Apple: simple and elegant.

In our tests, Apple TV performed perfectly in Walt’s house over a standard Wi-Fi wireless network with a Pioneer plasma TV and six different computers — three Windows machines from Hewlett-Packard and Dell, and three Apple Macs. Setup was a breeze, the user interface was clean and handsome, and video and audio quality were quite good for anyone but picky audiophiles and videophiles. We never suffered any stuttering, buffering or hesitation while playing audio and video from distant computers.

The Apple TV menu points to content stored on your home computers.

Unlike any of its rivals, Apple TV can play the copy-protected music, TV shows and movies purchased from Apple’s iTunes online store, the most popular legal downloading service by far. (However, it cannot play copy-protected music in Microsoft’s formats, even from Windows computers.) It worked great with laptops and desktops alike, with Windows XP and the new Windows Vista operating system, and with newer Macs powered by Intel processors and an older Mac powered by an IBM-built G5 processor.

Apple TV’s most important limitation is that it can’t stream much video or audio directly from the Internet — yet. The capability to go directly to the Internet, bypassing the computers in your home, is built in, but is initially being used only to fetch feature film trailers and short preview clips of popular songs, TV shows and movies sold on the iTunes store. Apple TV also won’t allow you to buy media directly from the iTunes store. You must first download content from the Internet or iTunes on a computer, and then Apple TV will grab it from the computer and play it on the TV.

In its usual secretive fashion, Apple refuses to say if or when this direct-to-the-Internet capability will be expanded. But we fully expect Apple to add the capability to stream or download a variety of content directly from the Internet, and that this new capability will be available on current Apple TV boxes through software updates.

In our tests, Apple TV is a pleasure to use. Setup was stunningly simple. We just plugged the unit in and hooked it up to the TV with a single cable (not included). The unit found and connected with Walt’s Wi-Fi network almost instantly. To link to each computer, we just typed into iTunes on that computer a five-digit code number the Apple TV put up on the TV screen. This needs to be done only once.

You can select one computer to automatically synchronize with the Apple TV. Any song, TV episode, movie or photo you download or otherwise add to that one computer is automatically replicated on the Apple TV’s internal hard disk for playback on your TV. We tested this synchronization function with both a Mac laptop and a Windows Vista desktop, and it worked perfectly on both.

For instance, we imported 376 photos Katie had taken on a recent trip to France to a Mac laptop that was synchronized with the Apple TV. In short order, all of the photos were on the Apple TV and we watched them on the big plasma screen.

We also bought some TV shows, movies and songs from iTunes on our synchronized laptop, and they were automatically transferred to Apple TV, where we could watch them. It can, however, take hours to synchronize large files like movies over a slow wireless network.

In addition to your single synchronized computer, you can designate up to five other computers as sources for your Apple TV. From these machines, you “stream” the content over your wireless or wired network, instead of actually transferring them, but the music and video shows up on the TV just as if it had been synchronized to the Apple TV’s own hard disk.

All of these functions are controlled through iTunes on your Windows and Mac computers, just as you would control an iPod through iTunes. (The latest version of iTunes is required.)

In our tests, streaming worked just as well as playing content from the Apple TV’s own hard disk. Even though Walt’s Wi-Fi network is of the older “G” variety, and the Apple TV can handle newer, faster “N” variety networks, every single movie, TV show and song streamed without interruption from both Windows and Mac computers. That even included older or slower computers. This was an impressive feat.

The only downside of streaming as compared to syncing is that you can’t stream photos. These can appear only through synchronization. Apple plans to enable photo streaming later.

On the TV screen, Apple TV presents a simple, handsome list of content for each computer you choose to view. Media is divided into Movies, TV Shows, Music, Podcasts and Photos. You can change among your various computers using a menu called Sources.

There are some drawbacks to Apple TV. It won’t work with most older TV sets, the square kind that aren’t capable of handling widescreen programming. And it works only with TVs that have the newer types of connectors, such as “component” jacks, and the new HDMI cables being used on most high-definition TVs. It works best with high-definition TVs, and it puts out video in high-definition resolutions. But it will also work with “enhanced definition” widescreen sets.

Also, the tiny, simple Apple remote control can’t control the volume on either Apple TV or your TV set or audio receiver, so you have to keep reaching for the TV or audio receiver remote. And you can’t plug in an extra hard disk to add storage capacity, even though there’s a USB port on the back and the built-in 40-gigabyte drive is too small to hold many TV shows or movies.

But, all in all, Apple TV is a very well-designed product that easily brings the computer and the TV together.

• Email: MossbergSolution@wsj.com

When someone whips out a video camera at a school play or family reunion, two thoughts probably run through your head. One: I really should get a video camera for moments just like this. Two: Who am I kidding? I have no clue how to use a video camera or what to do with the digital video files.

For all their popularity, video cameras are a pain to use, especially on the spur of the moment. Most require a supply of tapes, and the discipline to have expensive, charged batteries at the ready. For casual users, video cameras are also intimidating, filled with buttons and controls whose purpose isn’t always obvious.

Not only that, but it’s a challenge figuring out how to transfer your videos to a computer, for editing and sharing with others. And the price tags on most camcorders, ranging from hundreds to thousands of dollars, don’t help.

But what if somebody invented a dead-simple, point-and-shoot video camera — the video equivalent of a point-and-shoot digital still camera? What if it had only a few simple buttons; didn’t require tapes; used standard AA batteries; and cost under $150? And what if it had the built-in ability to easily transfer your videos to a computer, and an easy way to convert them into a DVD?

Well, a small company has invented just such a video camera, and we’ve been testing it. It’s a radical new design, unlike any other video camera we’ve tested, and has the potential to expand the video-camera market to people who, until now, have been reluctant to use one, or to use one very often. Not only that, but this simple, low-priced new design is due to spread by the end of this year, because it has been licensed to several big-name camera makers, who plan their own versions.

The Point & Shoot Video Camcorder by Pure Digital Technologies; $129.99

Over the past few weeks, we’ve enjoyed trying out the new $130 Pure Digital Point & Shoot Video Camcorder by Pure Digital Technologies Inc. This device, which came out Monday and is being sold at Target stores, aims to be stunningly simple to use and works with a built-in software program that makes it easy for you to email condensed footage or save videos to your computer.

Our verdict: The Point & Shoot lived up to its billing. It was a no-brainer to use and produce video clips that, while not as good as those from a high-end camcorder, were good enough to preserve family memories. This camera has some limitations, but they were more than canceled out by its simplicity and its readiness for spur-of-the-moment shooting. Both we, and our families, were very satisfied with the results.

The camera’s internal memory, which replaces old-fashioned tape, can hold 30 minutes of footage, whether continuous or broken up into smaller segments. And its software for viewing and sharing videos on a computer is embedded right in the camera, along with a USB connector. So no cables, or installation CDs, are needed.

You can also take the camcorder to stores like Rite Aid or CVS, where for about $10 they’ll copy the footage off of the camcorder and make a DVD, complete with menus, that’s playable on most DVD players and computers.

We put the Point & Shoot through its paces at two religious occasions — family celebrations of Easter and Passover — and at a near-religious occasion: the Boston Red Sox 2006 home opener at historic Fenway Park. We also used it to record highlights from a surprise 30th anniversary party.

The biggest competitor for the Point & Shoot may not be costly, complex camcorders, but cheaper digital still cameras that also can shoot video. But, on these cameras, the video files suck up a lot of storage space and battery capacity that might otherwise be devoted to photos. And though these files can be copied onto a computer rather easily, most people don’t know how to do anything more with the footage. Pure Digital’s software walks users through emailing and saving video, eliminating the guesswork.

The Point & Shoot Video Camcorder is white and measures the same size as a disposable drugstore camera, but is designed to be held vertically. Its back side includes Play, Delete, Power, and Record buttons, as well as a 1.4-inch color viewing screen and four directional buttons (arrows pointing up, down, left and right). In our tests, we used the small screen to play back footage instantly after recording, which was a real treat for everyone who watched the videos.

Up to 98 clips can be captured in the Point & Shoot’s 30-minute recording period. After turning the camera on with the Power button, we only had to press the red Record button to start taping. In the top left corner of the screen, numbers flashed showing how much time had elapsed. The up and down arrows work as zoom buttons for the camera’s slight 2x digital zoom, and pressing record again stopped filming, ending a segment.

Two AA batteries come included in the camcorder, and the company estimates these will last for about 140-160 minutes.

The Point & Shoot might produce shaky footage for users who have an unsteady hand, as it doesn’t have an optical viewfinder or eyepiece. Another downside that we noticed is the microphone. Though it’s positioned on the front side of the camcorder, it sometimes struggled to pick up softer sounds. But it did work.

The lens is very basic, and limited. For instance, at Fenway Park, from our position halfway up in the stands, videos of players on the field were fuzzy. But Pure Digital has licensed the guts of the camera to some prominent electronics brands, including RCA, which plan a range of models with better lenses, greater memory and other features.

After taking videos on various trips, we returned to the office and plugged our Point & Shoot Video Camcorders into Windows and Mac computers. A small, hidden USB plug pops out from the side of the camcorder, eliminating the need for cables. On our Dell Windows PC, Pure Digital’s software automatically appeared when we attached the camcorder.

The first screen that we saw was labeled Browse All Videos, and it showed four tiny snapshots of the beginning scenes of the first four videos on our camcorder. You can also sort videos by date before viewing them. Below each video, the date and duration of the clip were listed, as well as options for watching the clip in a small format right on that screen, or in a larger format on a different screen.

To the left, four options were listed: Save Videos, Email Videos, Delete Videos and Make Movie. The software was as straightforward as the camera itself; we only had to select a video and choose the correct command on the left before executing it. After we saved six clips of Katie’s family celebrating Easter together in Boston, they were automatically copied to a folder on our desktop labeled “Point & Shoot Videos,” and were organized within this folder according to the date they were saved. The Make Movie option instructed us to select clips, and then press Make Movie — combining those clips into one continuous video.

When we selected a video clip and chose Email Videos, the Pure Digital software program gave us two options: create a smaller video file and attach it to an email in our default program, or create a smaller video file to store in our Point & Shoot Videos folder for emailing later with any email program. Most people wouldn’t know the first thing about making a video file smaller, so this program truly is helpful.

This process is clumsier on a Mac, because you have to install the software first — it doesn’t run automatically from the camera. Also, saving the files on the Mac for use in other software required converting them to another format or running a special program. The company pledges to fix these Mac issues later in the year.

We also took one of our camcorders to a CVS drugstore near our office, and an hour and $13 later, we got it back with a DVD of its footage. Since Pure Digital also makes other products, including a one-time-use digital camera and a one-time-use camcorder, we had to make sure the CVS employee knew we wanted our camera back with the DVD.

The DVD played on a cheap DVD player attached to a TV at the office, as well as on both Windows and Mac computers, without a problem. The DVD comes with the Pure Digital software on it so if it’s given to someone else, he or she would be able to email or save the video files.

An included cable can connect your camcorder to any nearby television, playing back footage right away on a larger screen.

Surely, you could spend a lot more money for a camcorder with better features, such as improved zoom and focusing capabilities. But when it comes right down to it, the Pure Digital Point & Shoot Video Camcorder’s quality is remarkable for how small and simple the device is. If you’re looking for a basic video camcorder that you can throw in a purse or briefcase for any occasion, this device is perfect. The camcorder and its built-in software program make sense to normal users.

• Email: MossbergSolution@wsj.com