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	<title>The Mossberg Solution &#187; Disney</title>
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		  <title>All Things Digital</title>
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		<title>A New Way to Avoid the Video Store</title>
		<link>http://solution.allthingsd.com/20060308/avoiding-video-store/</link>
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		<pubDate>Wed, 08 Mar 2006 00:01:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg and Katherine Boehret</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[CinemaNow]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[DVD]]></category>
		<category><![CDATA[MovieBeam]]></category>
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		<category><![CDATA[Netflix]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20060308/a-new-way-to-avoid-the-video-store/</guid>
		<description><![CDATA[MovieBeam is selling a gadget prestocked with movies that you rent at the click of a button. It's a smart way to avoid the hassle of renting DVDs or downloading movies online, but its limited selection is a major drawback.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/theme/images/byline-katie-walt.jpg" width="123" height="123" class="byline-solution" alt="Walter S. Mossberg and Katherine Boehret" /></p>
<p>After a long day at work, there&#8217;s something calming about filling a bowl with popcorn and watching a movie at home. But the experience can be diminished if you have to drive to the video store to rent a DVD. And it&#8217;s worse if you get there only to find that the film you want is out of stock.</p>
<p>Even if you subscribe to a DVD-by-mail service, like Netflix, you may have to wait for the most popular films, and the movies you have on hand at any one time might not fit your mood. Plus, you have to pay a monthly fee.</p>
<p>Now, a new company called MovieBeam is aiming to ease those DVD issues. It is selling a $200 digital gadget prestocked with 100 movies &#8212; some in high definition &#8212; that you can rent at the click of a remote-control button for as little as $1.99. There&#8217;s no drive to the video store, no chance of a movie being out of stock, no monthly fee, no waiting for the mail.</p>
<div class="media-LEFT" style="width: 257px;"><img src="http://online.wsj.com/public/resources/images/PJ-AH259_pjMOSS_20060307200228.jpg" alt="The MovieBeam box plugs into your TV and comes loaded with a selection of 100 movies that could include titles such as 'The 40 Year Old Virgin' and 'Cinderella Man.'" height="172" width="257" /><br />The MovieBeam box plugs into your TV and comes loaded with a selection of 100 movies that could include titles such as \&#8221;The 40 Year Old Virgin\&#8221; and \&#8221;Cinderella Man.\&#8221;</div>
<p>The MovieBeam service doesn&#8217;t require a computer or Internet connection, and it operates independently of your cable or satellite provider. The MovieBeam box, which looks like a slim DVD player without a slot for DVDs, is basically a smart hard disk drive that connects to your TV and receives new films every week via a small, inconspicuous indoor antenna.</p>
<p>MovieBeam&#8217;s service isn&#8217;t available everywhere, but is up and running in 29 metropolitan areas that cover a fair sprawl of the country, including Boston, Orlando, Dallas, Los Angeles, Seattle, Chicago and Philadelphia.</p>
<p>We&#8217;ve been testing MovieBeam, and we generally like it. But it has some drawbacks &#8212; most notably its limited selection, which is nowhere near as large as a video store or Netflix, and omits many movies that are newly available on DVD.</p>
<p>MovieBeam, which was developed by Walt Disney Co., and is now an independent firm partly owned by Disney, is only one of a number of new digital services aiming to compete with the likes of Blockbuster and Netflix.</p>
<p>Most of these competitors, including older services like MovieLink and CinemaNow, and newer ones like Vongo, are based on the Internet. They offer downloadable movies for a per-film fee, or via a subscription.</p>
<p>But these sites require a high-speed Internet connection and, even then, you may have to wait while a film slowly downloads. Also, the movies they sell wind up on a computer, and aren&#8217;t sent directly to a TV set, where most people prefer to watch movies.</p>
<p>Others, such as Comcast&#8217;s On Demand service, do arrive directly at a TV set, and are instantaneous. But they can be costly, and also suffer from a limited selection.</p>
<p>This $200 (after a $50 rebate) MovieBeam product consists of three main pieces: the thin, flat box that resembles a DVD player, an antenna and a remote. The box comes with cables so that you can attach it to your TV, your phone jack and the antenna. A one-time $30 activation fee is applied when you first use it, and each individual movie can be rented or selected for either $1.99 for older titles, or $3.99 for newer ones. Certain titles that are available in high definition cost a dollar extra. A credit card that you designate when buying the device is charged appropriately.</p>
<p>The MovieBeam&#8217;s antenna is the key to this device. It receives movies through a &#8220;datacasting&#8221; service that is run invisibly from Public Broadcasting Service stations. One hundred movies are always on your box; about 10 leave and 10 arrive each week, constantly changing your library. On average, each movie stays on your system for 10 weeks, so you&#8217;ll have plenty of time to watch it, if you choose.</p>
<p>After a consumer buys the device online or in a store, it is loaded and shipped with 100 movies already on it, just as ours was sent to us. You can&#8217;t choose which 100 movies you get. They are preselected by MovieBeam. This is a major downside, which the company aims to fix later this year by introducing an option that will allow users to fill at least some of the 100 slots with films of their own choosing from an Internet-based catalog. But these will be older films, not hot new ones.</p>
<p>We set up MovieBeam in just a few minutes, positioning the antenna near a window for the best reception before walking through the on-screen setup steps. The main box must attach to a phone line because once every two weeks, it automatically calls MovieBeam to update its records of the movies you&#8217;ve watched; your credit card is charged once monthly.</p>
<p>We liked MovieBeam&#8217;s interface, and its chunky little remote was simple to use with just a few buttons &#8212; though we found it annoying that it lacked any volume controls. We easily searched through movies using a main menu that displayed the DVD case of each movie. For faster searching, movies can be sorted by genre, actor, director, arrival time and title. A special section labeled &#8220;Leaving Soon&#8221; lists the 10 titles that will be deleted next, including dates when they&#8217;ll leave the system.</p>
<p>When we selected a movie to get more details about it, a screen appeared including the title, date until which the movie was guaranteed to be on our box, names of the actors and director, rating, release year, duration, genre and summary. A small window in the right corner of this screen even played the movie&#8217;s trailer, which could also be watched in full-screen view. If a movie is available in high definition, a tiny &#8220;HD&#8221; is marked next to its title.</p>
<p>To rent a movie, we simply selected an on-screen button labeled &#8220;Rent Now&#8221; and listed the movie&#8217;s price. We watched &#8220;Cinderella Man&#8221; and &#8220;Wedding Crashers&#8221; &#8212; each cost $3.99, and all rentals are viewable for the next 24 hours. The quality of each film was very good, like that of a DVD.</p>
<p>The selection of movies is far smaller than Blockbuster or Netflix offers. But it was fair, including older favorites like Jim Carrey&#8217;s 1994 hit, &#8220;The Mask&#8221; and &#8220;Erin Brockovich&#8221; from the year 2000, as well as newly released titles like &#8220;Hustle and Flow&#8221; and &#8220;Mr. and Mrs. Smith.&#8221; Child-friendly movies like &#8220;Barbie and the Magic of Pegasus&#8221; were also available, and parental controls are offered, including weekly spending limits and other restrictions.</p>
<p>But some movies just were not on MovieBeam, even though they were already out on DVD. Under Hollywood&#8217;s release policies, MovieBeam can&#8217;t get most films until 30 to 45 days after they appear on DVD. Because of Disney&#8217;s role in the company, movies released by Disney do appear on MovieBeam as soon as they come out on DVD. Thus, &#8220;The Chronicles of Narnia&#8221; will be on MovieBeam, as well as DVD, on April 4.</p>
<p>Other prominent films, like the Oscar-winning &#8220;Walk the Line,&#8221; which is already out on DVD, won&#8217;t show up on MovieBeam for another month or so. Others, like Best Picture winner &#8220;Crash,&#8221; have passed the point, under Hollywood rules, when they can be shown on services like MovieBeam, even though they remain available on DVD.</p>
<p>Still other films, like &#8220;Junebug,&#8221; aren&#8217;t on MovieBeam because they were released by Sony, the one major studio that hasn&#8217;t agreed to distribute its films through MovieBeam.</p>
<p>Another downside of MovieBeam: It lacks the extra features, like deleted scenes, interviews and commentary, found on most DVDs. There are some of these extras on MovieBeam, but only for a scattering of the films, and only in limited amounts.</p>
<p>In some ways, we liked having a variety of movie genres on our box &#8212; some of which we might not have chosen otherwise. But we wished we could fill the hard disk with films of our own choosing.</p>
<p>Still, MovieBeam is a smart solution for users who don&#8217;t like the hassles of renting DVDs, and don&#8217;t want to fool with their computers for downloading movies.</p>
<ul>
<li>Email: <a href="mailto:MossbergSolution@wsj.com" rel="external">MossbergSolution@wsj.com</a></li>
</ul>
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		<title>A Screen Test For the Video iPod</title>
		<link>http://solution.allthingsd.com/20051019/screen-test-video-ipod/</link>
		<comments>http://solution.allthingsd.com/20051019/screen-test-video-ipod/#comments</comments>
		<pubDate>Wed, 19 Oct 2005 23:59:00 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[ABC]]></category>
		<category><![CDATA[Disney]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20051019/a-screen-test-for-the-video-ipod/</guid>
		<description><![CDATA[Walt finds that Apple's new iPod is an excellent music player and a surprisingly decent video player. In essence, he writes, this iPod's video capability is kind of a business or social experiment.]]></description>
			<content:encoded><![CDATA[<p>As always, Apple Computer&#8217;s charismatic CEO Steve Jobs caused quite a stir last week when he introduced his latest product at a big media event &#8212; in this case, a sleek new full-sized iPod that, for the first time, can play video as well as music. In addition, he announced Apple would start selling videos online for $1.99 each, including music videos; short films; and fresh episodes of five ABC and Disney TV shows, including the hit series &#8220;Lost&#8221; and &#8220;Desperate Housewives.&#8221;</p>
<p>Newspapers, magazines and Web sites launched an outpouring of speculation and analysis. Some said the new video iPod would &#8220;save&#8221; television and movies. Others argued that it would have no impact at all. But there was little discussion of how well the new gadget works, or what it&#8217;s like to actually use one.</p>
<div class="media-LEFT" style="width: 163px;"><img src="http://online.wsj.com/public/resources/images/PJ-AG215_pjMOSS10182005170538.jpg" alt="The new iPod." height="267" width="163" /></div>
<p>To answer those more practical questions, my assistant Katie Boehret and I this week took a couple of the new video iPods &#8212; officially called simply &#8220;the iPod,&#8221; or the &#8220;fifth-generation iPod&#8221; &#8212; for a short test drive.</p>
<p>Because of production schedules, we had only about 24 hours to try out the units Apple lent us &#8212; two white 30-gigabyte models that will sell for $299 each. There&#8217;s also a larger, 60-gigabyte version that will sell for $399. Both editions come in black as well as white. The iPods are already available in some stores, and will reach more over the next few days.</p>
<p>We tested nearly every aspect of the gadget &#8212; which works on both Windows and Macintosh computers, with Apple&#8217;s iTunes software and its iTunes Music Store &#8212; starting with its familiar music functions. But we focused most of our testing on the new iPod&#8217;s sexiest capability &#8212; video.</p>
<p>Our verdict is that this new iPod is an excellent music player. It has all of the strengths that have made prior iPods monster hits, and a few subtle refinements. Plus, it&#8217;s a surprisingly decent video player, with crisp, smooth vivid playback of TV shows, music videos, short films, video podcasts and home videos.</p>
<p>We wouldn&#8217;t want to watch a full-length movie on this iPod &#8212; the screen is just too small. But, for short things like music videos, video podcasts or even hourlong TV shows shortened by stripping out the commercials, as Apple is doing, the new iPod provides a pretty good experience.</p>
<p>However, there are some significant downsides to the video function on this iPod. Some of them are due to Apple&#8217;s design decisions, while others are due to restrictions imposed by media companies, or to the simple human factors that go into watching video. For instance, the media companies have made very little content available, and have forced Apple to rig the video files so they can&#8217;t be burned to CD or DVD disks. And, we found in our tests that it can get annoying to hold the new iPod in a good viewing position for long enough to watch a TV episode, because it doesn&#8217;t come with a stand.</p>
<div class="media-LEFT" style="width: 257px;"><img src="http://online.wsj.com/public/resources/images/PJ-AG213_pjMOSSBERGjp10182005203944.jpg" alt="'Boundin',' a shortfilm by PixarAnimation Studios  Price:$1.99  on Apple'siTunes Music Store" height="185" width="257" /><br />&#8216;Boundin&#8217;,&#8217; a short film by Pixar Animation Studios. Price: $1.99 on Apple&#8217;s iTunes Music Store</div>
<p>Just as Apple wasn&#8217;t the first company to introduce a high-capacity, portable digital music player, it isn&#8217;t the first with a portable digital video player. Firms like Archos, Creative Labs and Samsung got there first, some using software from Apple&#8217;s archrival Microsoft. But, just as the original iPod blew away the existing products with a superior combination of design and functionality, the video iPod has a good chance of doing so, provided enough video content becomes available for it, and people prove willing to view video on a 2½-inch screen.</p>
<p>Because these conditions are unknown, even by Mr. Jobs, Apple wisely calls this primarily a music player, with video playback thrown in, at no extra cost, as a bonus. And that description seems both fair and right. In essence, this iPod&#8217;s video capability is kind of a business or social experiment.</p>
<p>The new iPod is the slimmest, most pocketable portable video player I&#8217;ve seen. The $299 version is about 30% thinner than the previous $299 model, yet it holds 50% more material, and has a larger high-resolution color screen. Apple somehow enlarged the screen without enlarging the width. Still, the 2½-inch screen is smaller than on most other portable video players, and it&#8217;s much smaller than the screens on the most frequently used mobile video viewers &#8212; laptops and portable DVD players.</p>
<p>Apple claims that the 30-gigabyte hard disk on the model we tested can hold up to 7,500 songs, or 75 hours of video, or 25,000 photos. The 60-gigabyte model doubles that capacity for $100 more.</p>
<p>The base model claims 14 hours of battery life for music; three hours for photo slideshows accompanied by music; and a measly two hours for video playback. In our tests, video playback lasted a bit longer &#8212; two hours and 20 minutes. The slightly fatter $399 model, which has room for a bigger battery, can do 20 hours of music, four hours of slide shows, and three hours of video.</p>
<p>Apple skimped on included accessories for this iPod. As in some other recent models, the new iPod has no wall charger in the box. It&#8217;s a $29 extra. Unless you buy one, you&#8217;ll have to charge it from your computer. The new iPod can display its video on a TV, with the right cable. But the cable costs $19 extra. And there&#8217;s a nifty dock, which might even double as a viewing stand &#8212; but it&#8217;s $39 extra.</p>
<div class="media-RIGHT" style="width: 257px;"><img src="http://online.wsj.com/public/resources/images/PJ-AG213-pjMOSSBERGjp10182005204008.jpg" alt="'Lost,' a TV show byABC Television Network. Price: $1.99 on Apple's iTunes Music Store" height="171" width="257" /><br />&#8216;Lost,&#8217; a TV show by ABC Television Network. Price: $1.99 on Apple&#8217;s iTunes Music Store</div>
<p>As a music player, the video iPod is terrific. In our tests, it rapidly transferred numerous songs from both a Windows and Macintosh computer, and played them back with great fidelity. And there are a few refinements in its music capabilities.</p>
<p>Like the tiny iPod nano introduced last month, the new full-sized iPod can display song lyrics, if you have added them to the song file using iTunes. Unlike the nano, however, the video iPod allows you to keep the lyrics, or a picture of the song&#8217;s album cover, on the screen for the duration of a song, or even a series of songs.</p>
<p>We didn&#8217;t test the new iPod&#8217;s music battery life, but, based on past tests of other iPods, Apple&#8217;s claims of music playback time between battery charges have been accurate, and even conservative.</p>
<p>To test the video, we downloaded two episodes of &#8220;Desperate Housewives&#8221; from the iTunes Store, including the one that ran this past Sunday night. These videos are about 43 minutes long, because they omit the commercials that swell the shows to an hour on TV. Each download took a bit over 20 minutes using an average DSL connection. That&#8217;s a little bit longer than the 10 to 20 minutes Apple predicts. Your experience may vary, depending on the speed of your connection.</p>
<p>We also downloaded a short film, Pixar&#8217;s &#8220;Boundin&#8217;,&#8221; and were surprised that it took more than five minutes to retrieve &#8212; longer than the film itself. We downloaded a music video, &#8220;Weapon of Choice,&#8221; by Fatboy Slim, which features the deadpan actor Christopher Walken doing a fantastic dance. It also can take about as long, or longer, to fetch as its playing time. And we also downloaded from iTunes a free video podcast called &#8220;Rocketboom,&#8221; featuring a woman reading a homemade newscast.</p>
<p>In addition, we obtained from a friend an illegally downloaded episode of the TV show &#8220;Battlestar Galactica,&#8221; which she had converted to one of the video formats the iPod supports.</p>
<p>All of these videos played very well on the iPod, though each looked better on our Windows and Mac computers, where they play back in a window that is much smaller than the computer&#8217;s screen, but much larger than the iPod&#8217;s. In fact, I suspect some video fans will simply buy videos from Apple for playback on a computer, rather than on the iPod.</p>
<p>Still, the iPod did a good job with this material. It can easily scroll back and forth in a video. But there&#8217;s no way to control screen brightness and contrast.</p>
<p>Unfortunately, the new iPod won&#8217;t play most of the many millions of downloaded video clips and home videos people have acquired over the years, which are in older formats produced by Apple&#8217;s own QuickTime video program, and by other common video programs on Windows. To play these files, you must use extra software to convert them to one of the three video formats the new iPod can handle &#8212; MP4, H264, or M4V.</p>
<p>The rub is that iTunes itself doesn&#8217;t perform these conversions. Instead you have to buy software to do so, or dig up free conversion software from various corners of the Internet. The $29 &#8220;Pro&#8221; version of Apple&#8217;s QuickTime program can do the job most of the time, but not always.</p>
<p>Using QuickTime Pro 7.03, I was able to convert clips of some TV ads and some home videos so they would play on the new iPod &#8212; even a video taken on my Treo cellphone. But some of my old video clips wouldn&#8217;t convert at all, and a couple of old music videos I downloaded years ago converted improperly, omitting the sound.</p>
<p>This video format and conversion problem is a mess that will hold back the video iPod unless Apple fixes it by incorporating free, reliable, and easy video conversion in iTunes. The original iPod had no such problem playing most existing music files people had collected.</p>
<p>Apple should also include a stand with the video iPod, to get around the problem of holding the thing in viewing position for long periods. But, some other issues aren&#8217;t as easily solved, such as laughing out loud in public, like a deranged person, at a funny scene only you can hear or see.</p>
<p>The new iPod is a handsome product that works well and is a good value. If you don&#8217;t expect too much from its video function, you will find it a nice bonus. But, for now, we urge you to think of it primarily as a music player, just as Steve Jobs does.</p>
<p class="tagline">With reporting by Katherine Boehret</p>
<ul>
<li>Email me at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a></li>
</ul>
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