<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Mossberg Solution &#187; California</title>
	<atom:link href="http://solution.allthingsd.com/tag/california/feed/" rel="self" type="application/rss+xml" />
	<link>http://solution.allthingsd.com</link>
	<description>from The Wall Street Journal</description>
	<lastBuildDate>Wed, 18 Nov 2009 06:25:07 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<image>
		  <url>http://allthingsd.com/theme/images/logo-rss.jpg</url>
		  <title>All Things Digital</title>
		  <link>http://allthingsd.com/</link>
		  <width>144</width>
		  <height>22</height>
	</image>		<item>
		<title>A Go-To Web Site for Home Buyers</title>
		<link>http://solution.allthingsd.com/20090217/a-go-to-web-site-for-home-buyers/</link>
		<comments>http://solution.allthingsd.com/20090217/a-go-to-web-site-for-home-buyers/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 01:20:03 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[agents]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[broker]]></category>
		<category><![CDATA[buy]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[CompareIt]]></category>
		<category><![CDATA[condo]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[estimates]]></category>
		<category><![CDATA[financing]]></category>
		<category><![CDATA[Florida]]></category>
		<category><![CDATA[for sale]]></category>
		<category><![CDATA[foreclosure]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[heat map]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[listings]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[mortgage calculator]]></category>
		<category><![CDATA[Multiple Listing Service]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[newsfeed]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[open house]]></category>
		<category><![CDATA[price]]></category>
		<category><![CDATA[price range]]></category>
		<category><![CDATA[price reduction]]></category>
		<category><![CDATA[professional]]></category>
		<category><![CDATA[properties]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[schools]]></category>
		<category><![CDATA[site]]></category>
		<category><![CDATA[square foot]]></category>
		<category><![CDATA[Trulia.com]]></category>
		<category><![CDATA[Washington D.C.]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Wi-Fi]]></category>
		<category><![CDATA[Zillow.com]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20090217/a-go-to-web-site-for-home-buyers/</guid>
		<description><![CDATA[Dipping a toe into the real-estate market these days can be tricky. Thankfully, the Web's ability to demystify intimidating topics has brought what was once considered insider real-estate knowledge to the masses.]]></description>
			<content:encoded><![CDATA[<p>Dipping a toe into the real-estate market these days can feel a lot like taking your car to the mechanic: If you don&#8217;t know what you&#8217;re doing and don&#8217;t trust the professional you hired, you may feel like someone is taking advantage of you. Thankfully, the Web&#8217;s ability to demystify intimidating topics has brought what was once considered insider real-estate knowledge to the masses.</p>
<p>This week, I tested <a href="http://Trulia.com" rel="external">Trulia.com</a>, a real-estate site that&#8217;s geared toward helping people who are ready to buy. Trulia combines a simple approach to real estate that anyone can grasp, with enough market stats to excite number-crunching types. It also offers a community where regular users can ask 200,000 real-estate professionals questions without fear of being hounded by agents because their emails are hidden.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AO471_MOSSBE_DV_20090217133616.jpg" alt="Trulia for iPhone" height="394" width="262" /><br />An iPhone app from Trulia.com uses GPS to find nearby open houses.</div>
<p>Trulia has been around since 2005, but started out as a site that only posted local real-estate listings in California and New York. After expanding to the national market in 2006, it added other features like pricing heat maps (color-coded to indicate prices in an area), comparable listings, an online community and automatically generated newsfeeds about specific properties and areas. Last summer, Trulia went mobile with a free iPhone app that uses GPS to find nearby open houses.</p>
<p>Starting Wednesday, Trulia will offer CompareIt, a tool that lets users choose five properties for sale to directly compare with one another. Before now, Trulia just generated a list of comparable properties that sold or are for sale at the bottom of a listing.</p>
<p>I only used Trulia for a week, and I&#8217;m not a typical buyer since I was just looking &#8212; for now. But I got a lot out of the site, especially by browsing maps of neighborhoods that I know well (I&#8217;m picky about my preferred location) and asking questions of the Trulia community. Its iPhone app listed nearby open houses according to my search criteria and also worked on my iPod touch as long as I was in a Wi-Fi zone.</p>
<p>Another big plus to Trulia is Newsfeed, a list that shows up on the home page with content that&#8217;s automatically generated and personalized according to your past search locations. It is updated every day and spits out stats like the number of price reductions, open houses and new listings in an area. It shows an area&#8217;s average listing price, median sales price, number of foreclosures and average price per square foot, among other things. These data are a boon for people who don&#8217;t have the time or inclination to look this stuff up, and it aggregates the data into one intelligible, quick snapshot.</p>
<p>I found some flaws in Trulia, like the way it accidentally listed a property that was sold five months earlier. Trulia said it relies on partners for accurate listings, and those partners get their data from Multiple Listing Services or local brokers and agents, therefore Trulia&#8217;s data are only as good as its partners&#8217;. (At least one other real-estate site also accidentally listed the already-sold condo for sale.) Another problem occurred when I tried to use the CompareIt chart on Washington, D.C., properties; Trulia said the tool doesn&#8217;t work for D.C. due to a bug that it hopes to fix. Finally, properties saved on the iPhone app won&#8217;t transfer to your Trulia Web site account. The company says it hopes to fix the iPhone issue.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AO470_MOSSBE_G_20090217134910.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AO470_MOSSBE_G_20090217134910.jpg" alt="Trulia" height="253" width="380" /></a><br />Trulia&#8217;s CompareIt lets users compare five properties with one another.</div>
<p>One of Trulia&#8217;s competitors is <a href="http://Zillow.com" rel="external">Zillow.com</a>, which displays its own price estimates for all houses in the U.S. (for sale or not) to give people an idea of the real-estate value in an area. The two sites are similar in some ways: Both show heat maps, display data about nearby schools, have mortgage calculators and use online communities to answer questions. But Zillow doesn&#8217;t offer a stat-packed Newsfeed or an iPhone app like Trulia.</p>
<p>After browsing through Trulia, I found a variety of properties that suited my target price range and location preferences. One place had lots of big windows and a renovated kitchen, according to the photos and information listed on its detailed Trulia Web page. A shortcut on the page made it easy for me to share this place with three friends to see what they thought. I even posed a question to the Trulia community about the property: Does this unit have a private entrance, or does it share an entrance with the five other units in the building?</p>
<p>Ironically, this was the property that was already sold, as I found out when a real-estate agent responded to my question. It took him just 15 minutes (Trulia says this is within five minutes of the average response time) to post a response saying that he was familiar with the listing and that the place sold five months earlier. Trulia has since updated this property&#8217;s status.</p>
<p>Other questions that I asked of the community were answered within 20 minutes. In one instance, I asked a general question about the best time of year to buy in Washington, D.C., and three real-estate agents responded almost immediately; two were from my area and offered their advice &#8212; and their services &#8212; but one from Florida chimed in simply to offer some encouragement. Each responder was clearly identified with a name, classification (i.e. real-estate pro) and photo. Within a couple hours, four more people responded.</p>
<p>These questions and answers are shared with everyone on Trulia, and I clicked on a thumbs-up icon to vote for the answer I found most helpful.</p>
<p>Email alerts can be set up through Trulia so you&#8217;re notified if a property you like dips below a certain price, or if there are new blog posts about certain categories like financing, crime or environmentally friendly properties.</p>
<p>The CompareIt tool worked to see how properties (excluding those in D.C.) stacked up against one another, up to five at a time. These charts arm people with more statistics and (likely) more negotiating power.</p>
<p>The real-estate world can be intimidating, now more than ever. Though sites like Trulia won&#8217;t solve this problem completely, they could make the weighty decision of buying a house a little bit easier.</p>
<p class="tagline">Edited By Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://solution.allthingsd.com/20090217/a-go-to-web-site-for-home-buyers/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Kinoma Touches Up  Clunky Windows Mobile</title>
		<link>http://solution.allthingsd.com/20080826/kinoma-touches-up-clunky-windows-mobile/</link>
		<comments>http://solution.allthingsd.com/20080826/kinoma-touches-up-clunky-windows-mobile/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 21:36:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Apple App Store]]></category>
		<category><![CDATA[Audible]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[calendar]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[Cat Cora]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[download]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[iDisk]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPod Touch]]></category>
		<category><![CDATA[Joe Biden]]></category>
		<category><![CDATA[Kinoma]]></category>
		<category><![CDATA[Kinoma Play]]></category>
		<category><![CDATA[Linux]]></category>
		<category><![CDATA[Live365]]></category>
		<category><![CDATA[megabyte]]></category>
		<category><![CDATA[mobile device]]></category>
		<category><![CDATA[multimedia]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[operating system]]></category>
		<category><![CDATA[Orb]]></category>
		<category><![CDATA[Palm]]></category>
		<category><![CDATA[panorama]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[podcast]]></category>
		<category><![CDATA[program]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[remote search]]></category>
		<category><![CDATA[Restaurant Guys]]></category>
		<category><![CDATA[SHOUTcast]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[Symbian]]></category>
		<category><![CDATA[touch screen]]></category>
		<category><![CDATA[Treo 800w]]></category>
		<category><![CDATA[Treo Pro]]></category>
		<category><![CDATA[URL]]></category>
		<category><![CDATA[user interface]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Webcam]]></category>
		<category><![CDATA[Windows Mobile]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20080826/kinoma-touches-up-clunky-windows-mobile/</guid>
		<description><![CDATA[Kinoma Play is one application that is desperately needed by Windows Mobile users, and it just might remind them that there's a better way to navigate media and media-related Web services without needing to buy a new mobile device.]]></description>
			<content:encoded><![CDATA[<p>Think about a mobile device with a touch screen that&#8217;s designed to work with smart software. A single tap on its surface instantly zooms in on images; a flicking gesture moves one photo off the screen and pulls another one on. Menus appear with clever animation, and actions like downloading and emailing photos and videos are intuitively incorporated, rarely more than one step away.</p>
<p>Bet you&#8217;re thinking about Apple&#8217;s (AAPL) iPhone.</p>
<p>I&#8217;m actually describing a Windows Mobile device. In fact, any touch-screen Windows Mobile device made in the past couple of years can perform the aforementioned functions &#8212; as long as it&#8217;s running a new application called Kinoma Play.</p>
<p>This much-needed shot in the arm for Windows Mobile comes from Kinoma Inc. and for $30 can be downloaded onto a computer or directly onto a device from <a href="http://www.kinoma.com" rel="external">www.kinoma.com</a>. It works on touch and nontouch screens alike, though touch features do add a lot of pizzazz. After installation, Kinoma Play seems to totally take over the device&#8217;s multimedia functions, hiding every trace of Windows Mobile&#8217;s clunky, antiquated, menu-driven operating system.</p>
<div class="media-CENTER" style="width: 300px;"><img src="http://online.wsj.com/public/resources/images/AK-AH705_MOSSBE_NS_20080826162719.jpg" alt="Mossberg image" height="335" width="300" /><br />Kinoma Play in action, clockwise from top left: a media interface, touch-screen navigation, upload to YouTube, picture rotation, search by characters, and photo zoom.</div>
<p>It smoothly opens and displays all types of media, including photos, videos and music. But it&#8217;s also a fast search engine for multimedia content on the phone, on the Web or even on your computer via remote search. Kinoma Play works with services including YouTube, Audible, Flickr, iDisk, Live365, Orb and SHOUTcast. And a section called the Kinoma Guide compiles over 100,000 podcast episodes, radio stations, videos, live television and Webcam clips, panoramas and photos into easy-to-browse categories.</p>
<p>After almost a week with this application, I changed the way I thought about on-the-go Web browsing for media. I forgot about typical browser functions like typing a Web site&#8217;s name into a URL bar and instead did plenty of things online with my portable device without deliberately thinking about being online.</p>
<p>Kinoma Play is so well-designed that I wish it could entirely replace the dated Windows Mobile user interface, which still lags behind the iPhone&#8217;s. But, alas, it&#8217;s about media only. It isn&#8217;t designed to supplant, and doesn&#8217;t change or improve, any of the phone&#8217;s more common functions, like overall email and Web browsing, calendar, contacts or productivity programs.</p>
<p>Kinoma is working on Symbian, Linux and even iPhone versions of its application and will release one of those versions by the end of this year.</p>
<p>I ran into a few problems while using Kinoma Play. On three different occasions using two different devices, my touch screen froze when I tried to start the application, and the only way I could fix the problem was by completely rebooting my device. Once in a while, I experienced slow performance, though this could have been attributed to my network connection. And Kinoma Play lacks a one-step shortcut to its home screen; currently, users must press a &#8220;Back&#8221; soft key on each screen until they reach the home screen.</p>
<p>But the pluses of Kinoma Play outweighed these hassles, especially considering how enjoyable this application was to use. I tested Kinoma on two Palm (PALM) devices running Windows Mobile: the not-yet-released Treo Pro, which will be available here in the fall for an unlocked, unsubsidized price of $549, and the $250 (after discounts and two-year-contract rebates) Treo 800w available from Sprint (S). Both have touch screens that work best with an included stylus, though a fingernail or fingertip worked for me in most cases.</p>
<p>Upon installation, Kinoma Play automatically scans a device&#8217;s media and organizes it into categories under a section called My Media Files. I was especially eager to see how photos were handled, so I started out in the Pictures category.</p>
<p>All Kinoma screens have a set of familiar navigational tools that appear as soft keys at the bottom of the screen; they show up when the bottom section of the screen is touched and disappear when touched again. On the bottom left, a &#8220;Back&#8221; arrow takes users to the previous screen. On the bottom right, a list-like icon represents what Kinoma calls the Menu Pod. When touched, this pulls up three succinct menus &#8212; for media, settings and another action related to the program that&#8217;s open.</p>
<p>I opened some photos that were stored on the Palm Treo Pro and touched the center of the screen with my finger. A quick tap on the screen zooms in on each photo, and a small inset of the photo with a box representing the magnified area appears on the lower right of the screen. I dragged this tiny box around in the inset image to change where I was zooming. To zoom in on a photo slowly, I simply touched and held my finger on the screen for a longer period of time. A quick tap after either zooming method will quickly snap the image back to normal view.</p>
<p>I moved from one photo to the next as I do on my iPod Touch: by placing a finger on one edge of the photo and flicking left or right across the screen. Rotating was fun and easy to do when I drew a circle on the photo with my fingertip in the direction that I wanted it to rotate. The image followed whatever motion I drew. To rotate the photo 180 degrees, I drew a larger half-circle.</p>
<p>I selected Flickr from Kinoma Play&#8217;s list of services and signed into my Flickr account in just a few steps. My photos and those of friends were just as easy to browse as my own photos, thanks to Kinoma Play&#8217;s built-in tools. The Menu Pod icon offered a one-step way to play all photos in slide shows; music could be selected to play in the background.</p>
<p>With a touch on the Menu Pod icon, users can add any media to favorites or to an &#8220;on-the-go&#8221; list. This same tool also sends multimedia to others via email; I used it to send friends photos of a recent trip to California as well as a YouTube link to video footage of Sen. Joe Biden speaking.</p>
<p>Kinoma makes something out of every action. The Menu Pod button seems to jump into the center of the screen when summoned, and each of its three menus spins like a tiny top to get out of the way so another menu can be seen. Other screens seemed to do a mini back flip as they opened or closed. And long lists seemed to bounce when scrolling reached the top or bottom.</p>
<p>In the Services menu, I used Audible to listen to part of an audio book and listened to rock and country songs on Web radio stations from SHOUTcast and Live365.</p>
<p>I particularly liked using the Kinoma Guide, which is constantly updated with material that streams to your devices when you open it. I found a Restaurant Guys podcast in which chef Cat Cora was interviewed, and even saved it for later listening by downloading this seven-megabyte podcast to my device in one clean step. Kinoma wisely adds all downloads to a special section that&#8217;s easy to find. The last 100 things you looked at on Kinoma Play can be found in a section called History.</p>
<p>These days in the tech world, much attention is being paid to applications sold on Apple&#8217;s App Store for use with the iPhone or iPod Touch. But Kinoma Play is one application that is desperately needed by Windows Mobile users, and it just might remind them that they can better navigate media-related Web services &#8212; without having to buy a new mobile device.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find all our columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://solution.allthingsd.com/20080826/kinoma-touches-up-clunky-windows-mobile/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mapping Your Digital Photo World</title>
		<link>http://solution.allthingsd.com/20080819/mapping-your-digital-photo-world/</link>
		<comments>http://solution.allthingsd.com/20080819/mapping-your-digital-photo-world/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 01:02:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[The Mossberg Solution]]></category>
		<category><![CDATA[Walt Mossberg]]></category>
		<category><![CDATA[California]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[connectivity]]></category>
		<category><![CDATA[coordinates]]></category>
		<category><![CDATA[coverage area]]></category>
		<category><![CDATA[digital camera]]></category>
		<category><![CDATA[digital photo]]></category>
		<category><![CDATA[Eye-Fi Explore Card]]></category>
		<category><![CDATA[Eye-Fi Inc. wireless]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[geotag]]></category>
		<category><![CDATA[geotagging]]></category>
		<category><![CDATA[Google Earth]]></category>
		<category><![CDATA[home computer]]></category>
		<category><![CDATA[hotspot]]></category>
		<category><![CDATA[Kodak]]></category>
		<category><![CDATA[Kodak Gallery]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[latitude]]></category>
		<category><![CDATA[longitude]]></category>
		<category><![CDATA[Mac]]></category>
		<category><![CDATA[map]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[mini map]]></category>
		<category><![CDATA[North America]]></category>
		<category><![CDATA[online photo service]]></category>
		<category><![CDATA[Palo Alto]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[photo-sharing service]]></category>
		<category><![CDATA[photostream]]></category>
		<category><![CDATA[Picasa Web Albums]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[Shutterfly]]></category>
		<category><![CDATA[Skyhook Wireless]]></category>
		<category><![CDATA[SMS]]></category>
		<category><![CDATA[Smugmug]]></category>
		<category><![CDATA[Snapfish]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[Vista]]></category>
		<category><![CDATA[Washington D.C.]]></category>
		<category><![CDATA[Wayport]]></category>
		<category><![CDATA[Web site]]></category>
		<category><![CDATA[Wi-Fi positioning system]]></category>
		<category><![CDATA[wireless memory card]]></category>
		<category><![CDATA[wireless network]]></category>

		<guid isPermaLink="false">http://solution.allthingsd.com/20080819/mapping-your-digital-photo-world/</guid>
		<description><![CDATA[The Eye-Fi Explore Card, a wireless memory card with a geotagging feature that geographically prelabels photos, was unreliable in one scenario, but we found it to be a great way to automatically organize and label photos.]]></description>
			<content:encoded><![CDATA[<p>After spending summer vacation shooting the sights, many people face the same chore: labeling and organizing digital photos before forgetting what they are and where they were taken.</p>
<p>Now there&#8217;s a way to upload photos that are already labeled with their exact latitude and longitude using geotagging, the fancy name for labeling data with information on its geographic origin. Photos with &#8220;geotags&#8221; have coordinates embedded invisibly in them. Some programs or online photo services use these tags to generate maps showing just where each photo was taken, or to label or organize the images. Not long ago, this capability was mostly done through manual labeling or with costly equipment.</p>
<div class="media-CENTER" style="width: 350px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN052_MOSSBE_20080819185111.jpg" alt="image" height="165" width="350" /><br />The $129 Eye-Fi Explore Card from Eye-Fi Inc. gives people the ability to wirelessly send geotagged photos from a digital camera.</div>
<p>This week, I tested the $129 Eye-Fi Explore Card (<a href="http://EyeFi.com" rel="external">EyeFi.com</a>), a special two-gigabyte memory card from Eye-Fi Inc. that adds a photo geotagging feature to Eye-Fi&#8217;s original functionality: the automatic wireless uploading of photos, straight from a digital camera to a home computer or photo-sharing service. If all goes well, users can capture and upload what are essentially geographically prelabeled batches of digital photos &#8212; with minimal effort and time.</p>
<p>But after days of testing, I found myself more frustrated as I used this wireless memory card in various places and situations, and found the tagging to be unreliable in one scenario. (Eye-Fi Inc. said my experiences weren&#8217;t typical.) At home in Washington, D.C., and while on a business trip to California, I tried it using a two-year-old Kodak digital camera and two different Vista laptops, though it also works on Macs.</p>
<p>Eye-Fi introduced the Explore Card as a follow-up to the company&#8217;s original wireless memory card, which it introduced last fall. Once set up, the first Eye-Fi card initiated the transferring of photos to a computer or Web site whenever the digital camera was turned on and as long as it was near a pre-associated wireless network.</p>
<p>Through a partnership with Skyhook Wireless, the Explore card can automatically label photos with their latitude and longitude using data from the Skyhook&#8217;s Wi-Fi positioning system. As long as a photo is captured within the Skyhook coverage area, which the company says covers 70% of North America, and the geotagging is enabled, each photo will be coded with data identifying where it was captured.</p>
<div class="media-RIGHT" style="width: 200px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN056_MOSSBE_20080819174417.jpg" alt="photo" height="227" width="200" /></div>
<p>The Explore Card turned otherwise normal photo-sharing sites into mini maps showing where I had traveled while on a business trip in Silicon Valley. I set my account up to work with Flickr, Kodak Gallery, Snapfish, Shutterfly and Picasa Web Albums, though only one will work at a time. Flickr, Picasa Web Albums and Smugmug make use of geotagged photos by tagging shots with their location data, such as &#8220;Downtown Palo Alto, California.&#8221; I used Flickr and Picasa Web Albums to instantaneously generate a map showing where I was when I took photos.</p>
<p>On Flickr, each image was represented by a pink dot associated with one of several photos displayed in a horizontal bar below the map. This map can be searched for specific tags (photo labels) or locations and can be narrowed to show images from everyone who uses Flickr, just your own photostream, or only photos from friends or contacts. My searches returned results in seconds, finding shots that were geotagged with &#8220;Palo Alto&#8221; and tagged by me as containing flowers. I enjoyed looking at other Flickr users&#8217; photos when I searched everyone&#8217;s images, specifically in cities where I recognized landmarks.</p>
<p>Picasa Web Albums showed each geotagged image on a map by placing tiny versions of each photo on the map. In certain cases, when I had multiple photos taken at the same spot, photos appeared with lines drawn from them to a spot, much like spokes of a wheel. I also looked at my Picasa photos on maps in Google Earth; a quick link to the program is conveniently found at the top of the Picasa Web Albums screen.</p>
<p>Another key feature of the Explore Card is its hotspot connectivity. The card is capable of working in any Wayport location, which includes McDonald&#8217;s (MCD) restaurants and certain airports and hotels. Though using Wayport locations normally requires sign-ins and/or payment via a computer screen, the Explore Card works as soon as the camera is turned on in these locations. This service is free for the first year, but after that, it costs $19 annually to continue.</p>
<p>Finally, the Explore Card notifies users via SMS or email messages when photos have either started or finished uploading; or if these uploads are interrupted, which happened to me a few times. This is useful in Wayport wireless zones, where the camera has no real way of signaling when an upload is finished or when a computer isn&#8217;t handy.</p>
<p>In a hotel with a flaky Wi-Fi network, the Explore Card was crippled, though I blame the hotel for this inconvenience. But even when I traveled to a local McDonald&#8217;s, where Eye-Fi&#8217;s maker has a deal for free Wi-Fi for its cards, the Eye-Fi stuttered and couldn&#8217;t consistently upload photos. When I plugged the card directly into my laptops, the results weren&#8217;t much better.</p>
<p>If you aren&#8217;t within Wi-Fi range while taking a photo, it won&#8217;t be geotagged. I ran into this issue in one instance: On California&#8217;s highway 101, I took a handful of photos, but when I checked my Eye-Fi account later, none of these photos was automatically geotagged.</p>
<p>Some people worry about privacy settings when it comes to uploading geotagged photos directly to a sharing Web site. Settings within the Eye-Fi Manager make it easy to adjust permissions to determine who can see your photos within each of about 25 sharing sites.</p>
<p>Users can opt to share photos only to a home computer through their own Wi-Fi network, and a special card is designed for just that: the $79 Eye-Fi Home. This is meant to serve as a shortcut for transfers.</p>
<p>The original Eye-Fi, which costs $99, was a useful tool as a wireless memory card, but I didn&#8217;t have as much luck with the more expensive Eye-Fi Explore. Still, when it did work, I found geotagging to be a great way of automatically labeling and organizing my photos. Instead of just being neatly stored in a folder on your computer, geotagged images are given a spark of life and relevancy when plotted out on a map.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p>Email: <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></p>
<span class="fdPrintIncludeParentsPreviousSiblings"></span><span class="fdPrintIncludeParentsChildren"></span>]]></content:encoded>
			<wfw:commentRss>http://solution.allthingsd.com/20080819/mapping-your-digital-photo-world/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
	</channel>
</rss>
