The Mossberg Solution » algorithm

A Clicker To Watch TV Online

Katherine Boehret — Wed, 25 Nov 2009 01:43:07 +0000

Finding TV shows online can be a major hassle. If you can remember which network hosts the show, you then must hunt through a maze of listings of several other television shows on that network’s Web site to find it. The show you want to watch might not even be available since many networks rotate only a handful of recent episodes online at a time. And if you do finally find the correct episode, you may be required to download a special media player to watch it.

Some services make this process a little easier. Hulu holds episodes from 1,200 television shows, but is still missing many. Apple’s (AAPL) iTunes Store offers over 50,000 episodes, but unlike network sites or Hulu, it requires viewers to pay to download and watch them (though they are commercial-free). Video search engines like Truveo browse the entire Web, returning an often-overwhelming number of results. And while YouTube is the king of Web video, it can too easily return a search result that isn’t a complete and genuine episode of the show you’re seeking.

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This week, I’ve been testing Clicker, a free Web site that aims to be the TV Guide for all full episodes available to watch on the Web. It searches over 1,200 sources, so it can index some 400,000 episodes from 7,000 shows. Results include television programs as well as “Web originals,” or shows that are native to the Internet and are of broadcast quality. Clicker either plays the video on its site or links you to where this content is shown on another hosting site—like NBC or Hulu. If a show isn’t available online, Clicker tells you so you don’t have to keep hunting all over for it.

I like Clicker and found it to be a quick resource for finding all sorts of shows online. In many cases, it directed me to find the episodes I wanted to watch and saved me the hassle of less efficient searching. It also suggested shows I might like and offered a playlist where I could subscribe to receive episodes as they became available or save available videos to watch later.

Clicker makes descriptive pages about each show

Though it has a search box, Clicker feels more like a directory than purely a robotic search engine that relies mainly on algorithms. In fact, Clicker created a descriptive page for almost every show, and these pages can be edited or created via user submissions, which Clicker will review before posting them to the site. And because it’s focused on TV shows or Web originals, it won’t clutter your results with kids’ birthday parties or cats on skateboards.

The site is still rather new, so it has some kinks to work out—like links to videos that didn’t actually play if, for example, they were pulled by the network. But these were rare, and for the most part, if a video wasn’t available, a clear, brief explanation was displayed at the top of the page. Also, if Clicker sends you back out to a network’s site and that network uses a special player for videos, you’ll still have to download that player.

Filtering Results

Clicker’s program pages contain a description of the show, and a way to filter results by season, airdate or popularity. And the site shows the actual airdate of each video—something that not many other sites do. A column on the right side of each page displays several related shows, like the suggestion of “Modern Family” for fans of “How I Met Your Mother”; and “Roswell” and “Dead Like Me” suggested for people who like “Heroes.” In December, these recommendations will become even more personalized.

Some of Clicker’s sources include NBC, Fox, ABC, PBS, the Food Network and Web original content (i.e. “The Onion”). It also can search movies and music videos; the movies can be watched free in some cases, or paid for via Amazon’s (AMZN) Video on Demand or Netflix (NFLX) Instant Streaming. In January, Clicker plans to incorporate shows and movies from iTunes, using Apple’s pay-and-download method.

Clicker is especially handy when you’re looking for a show that isn’t where you think it should be. “Seinfeld,” for example, is on TBS rather than NBC, where it originally aired, and only nine episodes are available at once before they rotate out and are replaced by nine more. “Friends” is found on theWB.com, rather than on NBC’s site. “Damages” isn’t available on its network site, FX; instead, it can be found at Crackle.com, another video-hosting site. It’s easy to understand why people settle for missing an episode rather than trying to find a show online.

Clicker finds over 400,000 television and Web-original episodes so you can search less and watch more.

Clicker also comes in handy when you’re querying something or someone you need to learn about. By typing in a term like “Thanksgiving travel,” I get news results from NBC’s “Nightly News with Brian Williams,” the “CBS Evening News” and the Associated Press. I also get tips for traveling during this busy time of year from an AOL Travel online video, as well as a 1968 episode of “The Beverly Hillbillies” called “The Thanksgiving Spirit.”

Clicker isn’t the site to use if you want to find the hot video clip that everyone is watching. When I searched for “Whitney Houston” the morning after the American Music Awards, the most recent video I found was the singer performing on “Good Morning America” in September—not the one showing her singing during the awards show the night before.

But the fact that Clicker can find Whitney Houston on “Good Morning America” is useful in itself. A search for Warren Buffett’s most recent appearance on the “Charlie Rose” show can be conducted in a similar manner—either by typing his name into the box at the top of the page or by opening the show’s page and searching within that show for anyone who has appeared as a guest. Performing a search within a show like this anywhere else is nowhere near as easy as on Clicker.

Playlist of Your Shows

Clicker can be used as a TiVo (TIVO) of sorts if you create a username on the site or simply sign in using Facebook Connect, which I did.

Users can make playlists where they can add just one episode, all episodes, or new episodes to this list—subscribing to receive all new episodes in the playlist as they become available. I added episodes of “The Amazing Race” and “It’s Always Sunny in Philadelphia” to my playlist. This list can be accessed anytime, and it’s helpful for people who don’t have enough time to watch a show that they found. In December, email and Facebook notifications will be added to tell users that new episodes are in their playlists.

If you spend a lot of time in front of your computer and find yourself searching all over the Web for the TV shows you’d like to watch, Clicker will be a huge help. And even if your show isn’t available, you might find something similar—or better—in Clicker’s recommendations.

Edited by Walter S. Mossberg. Email mossbergsolution@wsj.com

Organizing Your Online Shopping

Katherine Boehret — Wed, 13 May 2009 00:20:03 +0000

Last winter, I spent a good hour shopping online for the perfect black leather boots. I used tabbed browsing to open at least 25 Web pages, comparing each pair’s cost, heel height, zipper, leather and toe style. I emailed a friend with links to a few sites so I could get her opinion. And when I finally decided on the right pair, I dug through my email inbox to find a coupon code for 20% off.

This week I tested a solution that might have made my quest for boots a little simpler. Snipi, which became available as a free download from Snipi.com on Monday, helps you organize your online-shopping results by gathering, or “snipping,” product information from Web pages and saving the information to lists.

These lists are stored on your personalized Snipi page, where you can access them later. Snipi also can save photos and videos to lists. And it has a coordinating iPhone app that shows up-to-date versions of the lists created on the computer, so you can have them with you on the go.

The Snipi Toolbar collects and displays the user’s online research.

To do all this, you use the Snipi Toolbar, a horizontal window that pops up within your browser so you never have to navigate away from the site where you’re shopping. If you see an item you like, simply drag and drop an image of it into the toolbar, where details about the item — including its title, price and image — are automatically filled in. If the item was previously snipped by another Snipi user, a description box will be filled with whatever that person wrote or pasted in from the product page; you can fill in the box yourself, too.

Snipi has a partnership with Shopzilla Inc., so the Snipi Toolbar also has comparison shopping built in: It displays links to Web sites where your snipped product, or products like it, can be found at lower prices.

One of the big drawbacks to Snipi is that it currently works only as a browser plug-in with Mozilla’s Firefox, not Microsoft’s (MSFT) Internet Explorer or Apple’s (AAPL) Safari. Snipi says it plans to introduce versions of its toolbar — though less functional ones — for IE and Safari by early to mid-June. Even so, downloading and installing a browser plug-in isn’t yet a routine thing for most people. And often, people who use plug-ins forget to keep them up-to-date.

Another downside to Snipi is that its comparison-pricing feature failed with apparel. The feature only really worked when used with “hard goods” like electronics, which are sold at retailers that participate in price-comparison networks. Yet Snipi still makes pricing suggestions for clothing and shoes, however irrelevant. For example, when I snipped a $150 Banana Republic dress, a link to $16 eye shadow sold at Sephora.com appeared in the Price Compare column. To reduce confusion, Snipi shouldn’t make such suggestions for apparel.

A handy feature built into the Snipi Toolbar lets you immediately share items via email or post them on Facebook, Twitter or Wordpress blogs. This would have been useful while I was shopping online for boots because I could have more quickly shared my finds with friends, rather than copying and pasting URLs into emails.

While browsing on BestBuy.com (BBY), I found a Sony (SNE) Cybershot DSC-W220 with 12 megapixels and a 4x zoom lens for $199. Selecting a small icon in the Firefox browser’s bottom right corner, I opened the Snipi Toolbar and created a “Digicams” list, including the Sony. Snipi suggested alternative prices for this camera, including $159 for the same thing on Amazon.com (AMZN).

I got an early start on bathing-suit shopping by browsing Web sites for J. Crew, Victoria’s Secret and Macy’s. As expected, the price-comparison suggestions didn’t make sense. For one $58 Victoria’s Secret bathing suit, Snipi suggested a list of alternatives, including a $170 Kohler shower door, $203 Giorgio Armani glasses and an $82 corded telephone. I assure you that the bathing suit looked nothing like any of those items.

Confusing alternatives aside, I liked using the Snipi Toolbar as a place to gather my online research. It displayed images of items neatly lined up in a row, and when I selected an item, the description appeared. Someone like my sister, who is planning a wedding, might enjoy using the Snipi Toolbar for saving photos of various locations in a list she could call “Wedding Venues.” She could then share the entire list with me in one step. Or she could go visit some of the places and bring an iPhone with the Snipi app to see her list.

I tried the iPhone app, and it was a cinch to tap My Lists to see the online research I’d gathered. Here, as on the browser toolbar, visuals make it easy to glance through many products.

The toolbar can save various lists that you name and categorize into Shop, Photos or Videos, and these can be kept private, shared with friends or made public. Public lists are seen by all other users on Snipi.com, which is also a social-networking site. I wouldn’t use it as such, because I already rely on other social-networking outlets, but some people might.

Snipi, which uses a guessing algorithm to fill in details like a product’s price, says its toolbar will improve as more people use it. If you do a lot of research or online shopping or you simply want an online tool for saving images and videos from the Web, Snipi will work well for you. Its price-comparison suggestions need some improvement, but I felt more organized after using the Snipi Toolbar for a week’s worth of browsing.

Edited By Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://solution.allthingsd.com

Web Searches That Really Bear Fruit

Katherine Boehret — Wed, 14 Jan 2009 00:18:02 +0000

There’s nothing more frustrating than a fruitless Web search — or one that returns results that distract you from your original goal. Search giant Google knows this all too well and realizes that there’s a chance you might switch to another search engine if you get tired of poor results.

This week I tested two free tools that attempt to make your Web searches more relevant by learning from users’ reactions to search results: Google’s SearchWiki and Surf Canyon Inc.’s namesake tool for Web browsers. These two don’t necessarily compete against each other; in fact, they can be used in tandem. But after initially entering a search query, SearchWiki requires additional work on the part of the user that many people may not want to do. Surf Canyon works automatically as you go, sorting results according to real-time user behavior.

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SearchWiki depends on people to rank their own search results by promoting favored URLs to the top of a screen and knocking others to the bottom. It is available to most people who are logged into a Google account, and these user preferences are remembered if the same searches are performed at other times.

This sorting is done using elegant animation; preferred URLs float to the top of the screen when selected and unwanted results disappear in a magic-trick-like poof when removed. Comments about a link can be typed into a word bubble beside the URL and all comments are available to the public, labeled as posted by “Searcher” unless you create another nickname for yourself. People can also add preferred URLs to a search-results page if, for example, they know a better link about something than those that show up.

Google’s SearchWiki

But who wants to do all this work? Google (GOOG) says your votes don’t influence the way other Google users see search results, nor do they affect your search results if you aren’t logged into Google. You can see the number of votes a URL got from fellow voters, as well as comments made about the URL — but only after you select a link at the bottom of the search-results page. If you promote a URL, you’ll automatically see what other people think about this link.

For your efforts, you’ll create a small collection of results that are saved in your account, sorted by date and time should you ever want to revisit them. This could come in handy in some circumstances, such as if you were researching a topic and you forgot to save Web pages as you went. Google confusingly calls these “SearchWiki notes,” though they really include all of the links you voted on, as well as typed-in notes about links.

SearchWiki is a tough sell because most of us are already trained to surf the Web quickly, skipping ahead and back through links without taking the time to rank those results or comment on them. And it only works with Google searches.

If you like the idea of more personalized Web searches but would like to use other search engines or don’t want to do extra work, you might like Surf Canyon. Once downloaded, this tool displays bull’s-eyes beside certain results to show that Surf Canyon has found additional related hits. Clicking on this bull’s-eye reveals those suggested links, pulled from deeper down in the search results, and these links might have bull’s-eyes of their own. This cascade of data goes on and on as an algorithm studies which of the returned results you do or don’t choose.

You might be deterred from using Surf Canyon because it must be downloaded before it works on Internet Explorer or Firefox. (A version of Surf Canyon for Apple’s (AAPL) Safari browser is due out within a month.) This tool works with Google, Yahoo (YHOO), Microsoft Live Search (MSFT) and Craigslist, and just started working with LexisNexis’s LexisWeb.com legal-search engine.

Surf Canyon might not seem to be doing much at first, but it changes and reflects your preferences as you make them. For example, a search for “Obama dog” originally returned results about how the President-elect and his family are narrowing their search for a puppy. But as I opened more links related specifically to Mr. Obama’s daughters, more results appeared on screen about Sasha and Malia. Each time I hit the browser’s Back button to return to the original search page, Surf Canyon offered a new set of relevant URLs.

I tried looking at Craigslist.com for last-minute inauguration tickets, and one hit listed an inauguration-appropriate dress that someone was giving away free. The Surf Canyon bull’s-eye appeared beside this result, and when I selected it, three more dress listings appeared.

Surf Canyon recently released an option for users who want long-term personalization, found at my.surfcanyon.com. It lets people select sources from which they prefer to receive news, shopping, research, or sports and entertainment results. Individual sites not listed on this page can also be added to a list of sources to use; likewise, sites can be added to a blacklist so results never come from them.

Unlike Google, Surf Canyon doesn’t save your history or usage profile. And if you haven’t created personalized preferences using the link above, it responds solely using your as-they-happen signals, like when you choose one link over another.

Google’s SearchWiki is asking users to do extra work, which may not be practical for many users. But if you do use it, this tool’s personalized, saved results could be a real boon. Surf Canyon worked well for me with multiple search engines, retrieving data from result pages I likely wouldn’t have opened. Either way, your days of futile Web searching are numbered.

Edited By Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://walt.allthingsd.com