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		<title>Yahoo Renovates Its Home Page</title>
		<link>http://solution.allthingsd.com/20090728/yahoo-renovates-its-home-page/</link>
		<comments>http://solution.allthingsd.com/20090728/yahoo-renovates-its-home-page/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 23:52:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20090728/yahoo-renovates-its-home-page/</guid>
		<description><![CDATA[Katherine Boehret reviews Yahoo's made-over home page, which features less clutter and new "apps."]]></description>
			<content:encoded><![CDATA[<p>Makeovers are always fun to watch. Someone swoops in on an unsuspecting fashion “don’t,” improves him or her with a new hairstyle, makeup and wardrobe, and presents the finished product to overjoyed friends and family.</p>
<p>Last week, Yahoo (YHOO) unveiled the results of its latest makeover: the revamped home page. Carol Bartz, the company’s relatively new CEO, has said that Yahoo’s home page needed just such  a makeover. After not changing significantly since 2006, the home page fits the role of a fashion don’t. And consumers, like family and friend observing the aftermath of a makeover, will either be overjoyed or nonplussed by the finished product.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AQ669_MOSSBE_G_20090728132830.jpg" rel="lightbox" title=""><img src="http://online.wsj.com/public/resources/images/PJ-AQ669_MOSSBE_G_20090728132830.jpg" width="360" height="240" style="float: none;" alt="" /></a><br />
<br />
Yahoo’s cleaner, streamlined home page emphasizes its ability to view content from other Web sites.</div>
<p>I’ve been using this new home page for over a week now and I can report that Yahoo followed one of the most important makeover rules by doing more with less. Gone is the busy screen saturated with advertisements and clutter. The new home page is clean and easier to absorb.</p>
<h5 class="subhed">Favorite ‘Apps’</h5>
<p>Yahoo’s home-page makeover goes beyond surface improvements. Its most useful feature is a list called My Favorites, which contains a variety of Web sites from within and outside of Yahoo. When your cursor hovers over one of these entries, which Yahoo calls “apps,” a pane opens with a preview of content from that site. This turns your Yahoo home page into an aggregator of information, bringing glimpses of information to you in one place so you don’t have to waste time navigating to other sites.</p>
<p>But if a greater number of these apps were more robust, you would be able to do more right within the hover pane, like watch videos or play a game. Currently, the hover preview pane only lets you see content, update social-network statuses and enter search terms, the results of which are shown on a new Web page.</p>
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<p>This makeover comes at an interesting time in the world of online news aggregation. Competitors like Google (GOOG) and Microsoft (MSFT) incorporate data from all over the Web into iGoogle.com and MSN.com, respectively. And the concept of the home page as a starting point isn’t as popular as it once was: Many people now start browsing the Web by first clicking on a link in an email or in one of many social-networking sites, like Twitter.</p>
<h5 class="subhed">Traffic Driver</h5>
<p>Of course, Yahoo plans to use this redesigned home page to drive traffic to the company’s own sites like Shine, Answers, Health and OMG (a celebrity gossip site). These Yahoo sites make up half of the 65 apps designed especially for My Favorites. Yahoo says that its apps for other sites, including WSJ.com, were made by Yahoo and the outside company running the Web site. An ad runs on the hover preview page of each app and the revenue for this ad goes to Yahoo, not the content provider.</p>
<p>Yahoo will use your list of My Favorites apps to learn about what sites you use so as to target ads at users. This proved true for most of the ads I saw on my home page, but strangely, the AllThingsD.com app displayed ads for Mars chocolate and Del Monte fruit snacks rather than technology products. </p>
<h5 class="subhed">Module Thinking</h5>
<p>My Favorites is fixed on the far left of the Yahoo home page and a large search box sits prominently at the top of the home screen. </p>
<p>The top middle section of the screen shows a carousel of images and current news that Yahoo calls the Today Module; below this is the News Module, which houses tabs labeled News, World, Local, and Finance. The Local and Finance tabs can be customized by entering a ZIP Code and stock tickers, respectively. The Today and News Modules can switch positions if you click on a small arrow.</p>
<p>The revamped home page will serve as a starting point for the Yahoo Application Platform, or YAP. Sometime around late September, Yahoo will open its YAP (no pun intended) to software developers so they can make all kinds of apps with a variety of functions for the home page, not just apps that are tied to Web sites.</p>
<p>You can customize the home page for style or content changes if you sign on using a user ID and password. Changes should appear the next time you log in. But this didn’t work as well as it should. I set my page to display in a tangerine color, one of six colors offered for customizing the page, but the home page wasn’t tangerine-colored the next time I logged in.</p>
<h5 class="subhed">Some Problems</h5>
<p>I had trouble logging into my Gmail account using a special Gmail app, but this and the color problem were fixed by the time this column went to press.</p>
<p>Some apps didn’t work at all, like the Facebook app, which couldn’t connect to my Facebook account. Yahoo said the problem should be fixed this week.</p>
<p>The home page seemed to have a longer memory when it came to the list of My Favorites. I edited my list, adding more pre-made apps and creating some of my own using a built-in tool that lets you enter a Web site. Yahoo has preloaded icons for some popular Web sites such as cnn.com; otherwise, it will use a generic star.</p>
<h5 class="subhed">Permanent Apps</h5>
<p>Two apps are permanent fixtures at the top of the My Favorites list: One shows a list of all Yahoo sites and the other shows Yahoo Mail. Everything else can be deleted, added and moved around in the list. One of my favorite apps was for Epicurious.com, the food and recipe site. When I hovered over the Epicurious app, images of food with recipe names appeared in the hover preview pane. One click on an image sent me to the Web site for the full version of the recipe.</p>
<p>After adding many of my own apps to My Favorites, I wished Yahoo had a one-click tool for converting my browser bookmarks into apps. Yahoo says this is something it hopes to introduce in the future.</p>
<h5 class="subhed">Mobile Rollout</h5>
<p>This week, Yahoo started rolling out a mobile Web site made to run on the iPhone’s Safari browser that coordinates with the more robust version of the home page. I used this Yahoo home page on the iPhone and liked that it immediately pulled up the My Favorites list I had carefully constructed on my computer. Similar offerings will soon be available for other mobile devices.</p>
<p>The new Yahoo home page is a refreshing way of bringing content to you rather than you chasing around the Web looking for it. The My Favorites apps need a little more power to be truly useful and to encourage people to use the Yahoo home page every day, but Yahoo hopes to solve some of that problem in a couple of months when it opens the site to developers.</p>
<p><strong>Write to </strong> Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a> edited by Walter S. Mossberg</p>
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		<title>A How-to Guide to How-to Videos</title>
		<link>http://solution.allthingsd.com/20080507/a-how-to-guide-to-how-to-videos/</link>
		<comments>http://solution.allthingsd.com/20080507/a-how-to-guide-to-how-to-videos/#comments</comments>
		<pubDate>Wed, 07 May 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080507/a-how-to-guide-to-how-to-videos/</guid>
		<description><![CDATA[It's not always easy to learn from the information you find online, and how-to videos can be a big help--especially when they're well-made and discoverable using sites featuring instructional clips.]]></description>
			<content:encoded><![CDATA[<p>If there&#8217;s a skill or process you want to learn or know more about, chances are there&#8217;s an online video for it. These days you can find a video that will teach you to cook, survive college, build your own headphones or even become a better kisser.</p>
<p>This week, I took a look at just a few Web sites that make finding these videos easy, including Howcast Media Inc.&#8217;s <a href="http://Howcast.com" rel="external">Howcast.com</a>, <a href="http://WonderHowTo.com" rel="external">WonderHowTo.com</a> from WonderHowTo Inc. and eHow Inc.&#8217;s <a href="http://eHow.com" rel="external">eHow.com</a>. Howcast.com, which launched in February, encourages users to make and share good-quality, entertaining videos by providing tools on its site, and has about 5,000 videos so far. WonderHowTo.com, launched in January, used a different strategy by aggregating over 110,000 videos from various sources &#8212; including Howcast, YouTube and Scripps Networks (SSP) &#8212; rather than publishing its own content. EHow, a site that started in 1999 with text-only content, contains over 100,000 instructional articles submitted by its users or eHow editors, and has a small catalog of videos.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM323B_MOSSB_20080506181914.jpg" alt="Photo" height="166" width="245" /><br />Howcast videos can be seen in full-screen mode using a player that illustrates step-by-step text instructions beside video screens.</div>
<p>After testing each of these sites, I found that my favorite how-to videos had steps that were clearly labeled and numbered and the ability to fast forward to or play back specific parts in the video &#8212; tools that Howcast included in almost all of its videos. At least some of the videos on the three sites simply illustrate things you could likely figure out how to do without watching a video, such as &#8220;How to Make Green Beer.&#8221; (Add food coloring.) Howcast.com and WonderHowTo both require users to sign in, which confirms their date of birth, before looking at what they consider &#8220;mature&#8221; content.</p>
<p>These three free sites are advertisement-supported, and Howcast&#8217;s ads run alongside videos. WonderHowTo.com runs ads at the top and side of its own site, on which it will play certain videos. But because videos on WonderHowTo come from other sources, those other sites can show video-embedded ads according to their rules. EHow&#8217;s videos run pop-up text advertisements displaying names and links of other related (and sometimes unrelated) Web sites. But I couldn&#8217;t get the pop-up ads to stay closed.</p>
<p>Overall, I preferred the look of Howcast&#8217;s site and its well-organized videos. But its content paled in comparison to WonderHowTo&#8217;s 110,000 videos and even eHow&#8217;s 100,000 instructional articles. WonderHowTo.com does a nice job of gathering content from across the Web, though the inconsistencies of other sites (including advertisements, layout and video player) were a bit frustrating. EHow&#8217;s articles were useful, as were its few videos, but I couldn&#8217;t get over the site&#8217;s unyielding video pop-up ads.</p>
<p>Howcast.com&#8217;s content was informative with an amusing edge, including a video titled &#8220;How to Tell If Your Boyfriend&#8217;s A Psycho.&#8221; (If he calls 50 times a day, for example.) Other videos on the site are more serious, like &#8220;How to Make Sushi&#8221; by an executive sushi chef in New York City.</p>
<p>The founders of Howcast Media formerly worked in Google&#8217;s (GOOG) video department, including during the acquisition of YouTube. All of Howcast&#8217;s content comes from one of four sources: written and produced by Howcast in its studios; emerging filmmakers who apply and are accepted into the Howcast Directors Program to receive $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views on the site; content partners like Popular Science; and Howcast users&#8217; personal how-to videos.</p>
<p>In order to make it easier for average users to upload better-looking videos, Howcast provides an Upload and Enhance tool that simply and quickly adds professional-looking graphics and printable steps to go along with how-to videos. This formula makes videos more enjoyable to watch.</p>
<p>Videos made in the Howcast Studios include accompanying music, good narratives and actors who add humor to an otherwise humdrum how-to. Among its helpful features is a video player that has smart blue markers to show where facts are sprinkled throughout the video and green markers to illustrate where tips appear. For example, the fact at the end of a video for beginner guitarists called &#8220;How to Play a Basic Bar Chord&#8221; is &#8220;The late Kurt Cobain claimed he was trying to rip off the Pixies when he wrote &#8216;Smells Like Teen Spirit. &#8216;&#8221; In full-screen view, users can zoom in on any part of a video, and written-out steps and thumbnail stills of the scene appear to the right of the screen.</p>
<p>Howcast tries to run ads alongside videos that relate to the content. A video titled &#8220;How To Clean Your Dog&#8217;s Teeth&#8221; has an ad for PetSmart (PETM) Stores running on its page.</p>
<p>WonderHowTo.com was developed by a former television executive with the intention of using the site to produce its own video, like Howcast.com. Instead, WonderHowTo.com opted to tap the vast selection of how-to videos already available on the Web.</p>
<p>A Browse button pulls down 35 categories from which users can sort content, including Spirituality, Dating &amp; Relationships and Fitness. In the Fashion subcategory under Beauty &amp; Style, I found 290 videos including one on &#8220;How to Tie a Windsor Knot&#8221; and another titled &#8220;How to Turn Old Underpants Into a Bra&#8221; &#8212; neither of which I&#8217;ll be using anytime soon. Other categories include Clip of the Day, Recommendations (for users who are logged in) and Fresh, where new videos are listed. Users can grade videos to help others tell which they think are the best, and a Top Grade category compiles the top-ranked videos.</p>
<p>WonderHowTo&#8217;s content comes from over 700 sites, according to the company. I used the site to find a video on YouTube about how to do a front-flip, clips on VideoJug.com that provided terrific tennis tips from a coach, and a video from EasyBarTricks.com about how to stick a beer bottle to a wall without glue or gum. (Hint: You&#8217;ll need a corner and a wall you don&#8217;t mind marking up.) WonderHowTo made it easier to find these videos than by performing a general search on the Web.</p>
<p>I submitted a non-how-to video to this site by simply entering a URL, without logging in. I never found the video I submitted on the site; WonderHowTo explained that it screens all videos prior to posting them, so it must have found my video.</p>
<p>EHow.com uses its database of articles to encourage people to watch videos, when they&#8217;re relevant. This site uses calm, pastel colors to give a relaxed feeling &#8212; especially compared with WonderHowTo, where banner ads surround the page. EHow&#8217;s 26 categories include Parenting, Parties &amp; Entertaining and Weddings. Twelve subcategories within Weddings led to 23 articles about Bridal Party Responsibilities &#8212; a popular topic was &#8220;How To Deal With a Bridezilla.&#8221; Related videos, such as &#8220;How To Get Rid of Wedding Day Jitters,&#8221; ran along the right of the page.</p>
<p>Videos can also be found on eHow within a marked tab at the top of the page. But unlike the articles on eHow, these videos weren&#8217;t well organized or as easily searchable. I watched one of eHow&#8217;s Featured Videos called &#8220;How to Know if Your Toe Is Broken,&#8221; but after closing a pop-up ad for UPS (UPS) during Step One of the video, another ad popped up during Step Five. Neither ad had anything to do with broken toes.</p>
<p>But the eHow videos were professional-looking and included quite a few tips that I didn&#8217;t know. That broken toe video was submitted by the eHow Health Editor, and a link at the top of the page led me to hundreds of other health-related articles. I found another video on &#8220;How To Remove Wallpaper,&#8221; which was posted by the Home &amp; Garden Editor and included a list of things I would need to proceed, along with numbered steps.</p>
<p>It isn&#8217;t always easy to learn from the information you find online, and how-to videos can be a big help &#8212; especially when they&#8217;re well-made and easy to find using one of these sites. Howcast.com has well-presented content that was enjoyable to watch, but WonderHowTo.com offers a better variety of instructional videos.</p>
<ul>
<li>Email <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a></li>
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		<title>An Appointment for Sharing Online Videos</title>
		<link>http://solution.allthingsd.com/20080416/an-appointment-for-sharing-online-videos/</link>
		<comments>http://solution.allthingsd.com/20080416/an-appointment-for-sharing-online-videos/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20080416/an-appointment-for-sharing-online-videos/</guid>
		<description><![CDATA[Video-sharing service SeeToo lets users watch videos along with the people with whom they're sharing it and type comments to each other in real time. But SeeToo sounds too good to be true, and in many tests, it was.]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s still too hard to share personal videos with friends and family in a truly satisfying manner. Huge video files take a long time to upload and download. And, even when you share clips via online streaming services that eliminate tedious downloads, you don&#8217;t get the fun experience of watching your videos together with others.</p>
<p>This week I tested SeeToo, a free service that lets you share videos in the same time that it takes to open and watch them on your own computer. Even better, you get to watch the video along with the people with whom you&#8217;re sharing it and type comments to each other in real time.</p>
<p>SeeToo works when one user selects a video to share with other people, who get an emailed hyperlink to SeeToo&#8217;s Web site, <a href="http://seetoo.com" rel="external">seetoo.com</a>. After opening the link, these people join a SeeToo session during which everyone can watch the same video at the same time.</p>
<div class="media-CENTER" style="width: 380px;"><a href="http://online.wsj.com/public/resources/images/PJ-AM191_MOSSBE_20080415214936.jpg" rel="external" title="Click to enlarge graphic"><img src="http://online.wsj.com/public/resources/images/PJ-AM191_MOSSBE_20080415214936.jpg" alt="graphic" height="292" width="380" /></a><br />With SeeToo, you and your &#8220;buddy&#8221; can watch and chat about a video at the same time.</div>
<p>While the video is playing for the group, each viewer can pause, rewind and fast-forward the video. A space below the playback screen allows friends to send instant messages to one another during the session. There aren&#8217;t any limits to the size or type of video file that is shared, and other types of media &#8212; including music and photos &#8212; can also be shared on SeeToo without size restrictions.</p>
<p>SeeToo sounds too good to be true, and in many of my tests, it was. The service became available to the public in January in its beta, or test, stage. But I&#8217;ve used many other products in beta that were in better shape than SeeToo. And there is one major catch: Once a video-sharing session is over, the participants, other than the person sharing, can no longer access the video.</p>
<p>People who are invited to watch videos on the service can do so using any popular Web browser (Internet Explorer, Firefox or Safari) on Windows (MSFT) computers and Macs (AAPL). But the person actually supplying the video and initiating the sharing session can use only a Windows PC. The initiator also must download a browser plug-in, which seems old-fashioned in the world of Web-based applications. And sharing sessions time out after 15 minutes of inactivity on the initiator&#8217;s side, after which point the email link doesn&#8217;t work.</p>
<p>I was able to successfully initiate a SeeToo session using Firefox and Internet Explorer on an older Windows XP computer but had trouble with two computers running Windows Vista: Neither worked with SeeToo using Internet Explorer and only one worked using Firefox. SeeToo says this is due in part to Microsoft&#8217;s new Service Pack 1 for Vista, and the company claims it will have this problem fixed by today. I also had trouble with the sound.</p>
<p>The concept behind SeeToo is also somewhat limiting. Some people may not be able to watch a video exactly when someone else wants to watch it. Some might rather watch videos alone than with others. And typing out back-and-forth chats while videos are playing could be somewhat of a distraction from watching the video.</p>
<p>I tested SeeToo by sharing video with family and friends and watching video they shared. My sister and I got a kick out of watching video footage from a wedding I attended in October. I shot the video using an inexpensive, low-resolution Flip Video camera and the footage looked pretty good. But SeeToo&#8217;s site shares video on a rather small screen, and we both wished it were larger.</p>
<p>We sent instant messages to one another in a small space below the screen, making comments about the guests&#8217; dance moves and the DJ&#8217;s choice of music. I used on-screen tools to pause the video when the camera passed by a friend whom I wanted my sister to see. To take a second look, she selected her screen&#8217;s Take Control button and rewound the footage to see my friend.</p>
<p>For the first two seconds of a video, users can see a small image in the top right corner of their screen that displays what the other people are seeing. SeeToo explained that this is a way of confirming one person is indeed seeing the same screen as another person.</p>
<p>I originally invited three people to watch the video with me. One friend I invited was at work, where his computer restricts him from watching videos. When he got home that night, the email hyperlink didn&#8217;t work &#8212; nor did it explain that the session had expired. Instead, it crashed his Firefox browser. I also invited my boss to watch the video with me, but he only saw my invitation two hours later when the session was over.</p>
<p>I didn&#8217;t even try to invite my parents to see the video because neither of them sit in front of a computer all day long and they wouldn&#8217;t have received my invitation in time to see the video.</p>
<p>In some ways, it was probably better that the other people I invited to watch the video weren&#8217;t able to see it, because the instant-message chat screen currently labels everyone as &#8220;buddy,&#8221; without distinguishing one person from another. SeeToo hopes to change this in future versions of the service by offering users a chance to register, thus receiving a specific nickname for chatting purposes. As of now, no one who uses SeeToo needs to enter any personal information such as a name or email address, which is a plus. SeeToo is also ad-free as of now, but the company plans to monetize parts of the service sometime this summer.</p>
<p>I also shared music and photos with friends using SeeToo, but this feature isn&#8217;t obvious; the site is primarily focused on sharing videos. Music playlists can&#8217;t currently be shared with friends, nor can photo slideshows be shared. Instead, individual songs or photos must be selected and shared within a session, one at a time.</p>
<p>SeeToo has high hopes of adding many features in the future, probably by June. Those features include a full-size, higher-resolution viewing screen for sharing and watching videos; a fully Web-based, download-free version of SeeToo; photo slideshows; using names to distinguish viewers; and sharing sessions that don&#8217;t time out. In addition, it hopes to let Mac users initiate sharing sessions. The site aims to be out of its testing stage by September.</p>
<p>Right now, SeeToo can come in handy if you know someone else is at a computer and ready to watch a video. The invited guest never downloads anything and neither party needs to register to use SeeToo. But its screen is a bit on the small side, and the service needs to become more versatile before it can be seen as a reliable sharing site.</p>
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