The Mossberg Solution » search

A Clicker To Watch TV Online

Katherine Boehret — Wed, 25 Nov 2009 01:43:07 +0000

Finding TV shows online can be a major hassle. If you can remember which network hosts the show, you then must hunt through a maze of listings of several other television shows on that network’s Web site to find it. The show you want to watch might not even be available since many networks rotate only a handful of recent episodes online at a time. And if you do finally find the correct episode, you may be required to download a special media player to watch it.

Some services make this process a little easier. Hulu holds episodes from 1,200 television shows, but is still missing many. Apple’s (AAPL) iTunes Store offers over 50,000 episodes, but unlike network sites or Hulu, it requires viewers to pay to download and watch them (though they are commercial-free). Video search engines like Truveo browse the entire Web, returning an often-overwhelming number of results. And while YouTube is the king of Web video, it can too easily return a search result that isn’t a complete and genuine episode of the show you’re seeking.

[ See post to watch video ]

This week, I’ve been testing Clicker, a free Web site that aims to be the TV Guide for all full episodes available to watch on the Web. It searches over 1,200 sources, so it can index some 400,000 episodes from 7,000 shows. Results include television programs as well as “Web originals,” or shows that are native to the Internet and are of broadcast quality. Clicker either plays the video on its site or links you to where this content is shown on another hosting site—like NBC or Hulu. If a show isn’t available online, Clicker tells you so you don’t have to keep hunting all over for it.

I like Clicker and found it to be a quick resource for finding all sorts of shows online. In many cases, it directed me to find the episodes I wanted to watch and saved me the hassle of less efficient searching. It also suggested shows I might like and offered a playlist where I could subscribe to receive episodes as they became available or save available videos to watch later.

Clicker makes descriptive pages about each show

Though it has a search box, Clicker feels more like a directory than purely a robotic search engine that relies mainly on algorithms. In fact, Clicker created a descriptive page for almost every show, and these pages can be edited or created via user submissions, which Clicker will review before posting them to the site. And because it’s focused on TV shows or Web originals, it won’t clutter your results with kids’ birthday parties or cats on skateboards.

The site is still rather new, so it has some kinks to work out—like links to videos that didn’t actually play if, for example, they were pulled by the network. But these were rare, and for the most part, if a video wasn’t available, a clear, brief explanation was displayed at the top of the page. Also, if Clicker sends you back out to a network’s site and that network uses a special player for videos, you’ll still have to download that player.

Filtering Results

Clicker’s program pages contain a description of the show, and a way to filter results by season, airdate or popularity. And the site shows the actual airdate of each video—something that not many other sites do. A column on the right side of each page displays several related shows, like the suggestion of “Modern Family” for fans of “How I Met Your Mother”; and “Roswell” and “Dead Like Me” suggested for people who like “Heroes.” In December, these recommendations will become even more personalized.

Some of Clicker’s sources include NBC, Fox, ABC, PBS, the Food Network and Web original content (i.e. “The Onion”). It also can search movies and music videos; the movies can be watched free in some cases, or paid for via Amazon’s (AMZN) Video on Demand or Netflix (NFLX) Instant Streaming. In January, Clicker plans to incorporate shows and movies from iTunes, using Apple’s pay-and-download method.

Clicker is especially handy when you’re looking for a show that isn’t where you think it should be. “Seinfeld,” for example, is on TBS rather than NBC, where it originally aired, and only nine episodes are available at once before they rotate out and are replaced by nine more. “Friends” is found on theWB.com, rather than on NBC’s site. “Damages” isn’t available on its network site, FX; instead, it can be found at Crackle.com, another video-hosting site. It’s easy to understand why people settle for missing an episode rather than trying to find a show online.

Clicker finds over 400,000 television and Web-original episodes so you can search less and watch more.

Clicker also comes in handy when you’re querying something or someone you need to learn about. By typing in a term like “Thanksgiving travel,” I get news results from NBC’s “Nightly News with Brian Williams,” the “CBS Evening News” and the Associated Press. I also get tips for traveling during this busy time of year from an AOL Travel online video, as well as a 1968 episode of “The Beverly Hillbillies” called “The Thanksgiving Spirit.”

Clicker isn’t the site to use if you want to find the hot video clip that everyone is watching. When I searched for “Whitney Houston” the morning after the American Music Awards, the most recent video I found was the singer performing on “Good Morning America” in September—not the one showing her singing during the awards show the night before.

But the fact that Clicker can find Whitney Houston on “Good Morning America” is useful in itself. A search for Warren Buffett’s most recent appearance on the “Charlie Rose” show can be conducted in a similar manner—either by typing his name into the box at the top of the page or by opening the show’s page and searching within that show for anyone who has appeared as a guest. Performing a search within a show like this anywhere else is nowhere near as easy as on Clicker.

Playlist of Your Shows

Clicker can be used as a TiVo (TIVO) of sorts if you create a username on the site or simply sign in using Facebook Connect, which I did.

Users can make playlists where they can add just one episode, all episodes, or new episodes to this list—subscribing to receive all new episodes in the playlist as they become available. I added episodes of “The Amazing Race” and “It’s Always Sunny in Philadelphia” to my playlist. This list can be accessed anytime, and it’s helpful for people who don’t have enough time to watch a show that they found. In December, email and Facebook notifications will be added to tell users that new episodes are in their playlists.

If you spend a lot of time in front of your computer and find yourself searching all over the Web for the TV shows you’d like to watch, Clicker will be a huge help. And even if your show isn’t available, you might find something similar—or better—in Clicker’s recommendations.

Edited by Walter S. Mossberg. Email mossbergsolution@wsj.com

A New Search Engine Specializing in Fun

Katherine Boehret — Tue, 20 Oct 2009 21:54:04 +0000

If you’re like me, you like to make the most out of what little free time you have. One way of finding ideas for activities without wasting precious minutes is by searching online. But sometimes the process of browsing the Web can suck you in and waste more time than it saves.

This week, I tested a tool called Goby (pronounced go-be), www.goby.com, which works as an activity search engine to help you find things to do. It tries to be simple enough so that you can get some ideas and start doing the things you want to do rather than wasting hours in front of the computer.

[ See post to watch video ]

Goby uses three boxes—What, Where and When—with drop-down menus to find results for your query. It crawls the Web searching what it considers high quality information from 500 sources and employs a part-human, part-machine review process to ensure first-rate results. Goby searches through over 200 categories, including live music, art exhibits, outdoor festivals, spas, bed-and-breakfasts and restaurants.

Using Goby was an emotional roller coaster. With very little effort I found things in Washington, D.C., that I’ve never heard of in the seven-plus years I’ve lived here, including tea with Martha Washington and a stuffed Civil War hero horse on display at the Smithsonian. But I also found inaccurate Goby results like an activity in Washington state rather than Washington, D.C., or photos that were supposed to represent a tennis center but instead showed a celebrity’s child with the same name. And sometimes the same results were listed four times in a row.

Goby’s results took a serious nose dive when I looked outside the city in my hometown of Allentown, Pa. I searched for all performing arts and theater near Allentown, an area that I know first-hand has plenty to offer in the way of music, theater and dance. Goby returned two results—one for the Nutcracker in December and another for a Shakespeare play that was put on last July. A quick check of my hometown newspaper’s Web site showed hundreds of performances to attend in the coming months.

The Goby home page

Goby.com has been available to the public for only a few weeks and it is still working out some kinks. The more people use it, the more accurate its results will become—or at least that’s what its founders hope will happen. When Goby’s search results are accurate, they include the kinds of thing locals would want to see or do in their own hometown, and that’s no small feat. But people won’t have a lot of patience for some of the erroneous results that now show up in Goby. Also, this activity search engine currently lacks features like the ability to build and save itineraries, make one-click ticket purchases or book reservations.

Though Goby’s query boxes ask users to enter What, Where and When, the When is always an optional specification, and people can enter either What or Where if they only know one of these factors. General suggestions of categories also are made in Goby’s drop-down menus. The What box opens five categories: things to do, food and drink, events, places to stay and, right now, fall fun; many of these open several, more-specified subcategories. For example, I started a search and followed a four-part trail: things to do, outdoor recreation, horseback riding and horseback riding trails—all within the same drop-down menu.

If you know what you want to do but not where you want to do it, the drop-down arrow in the Where box opens an interactive map of the U.S. Users can pan around the entire country, zooming in on specific areas or small towns. I even zoomed in on Minot, N.D. (population 35,000) and found out about an event taking place at the Northwest Arts Center on Nov. 2.

This map comes in handy if you know the general geographic area where you would like to spend time, but don’t know the area’s name.

Lists of query results are deliberately designed to show more than just Web links, like what Google (GOOG) often displays. Suggested activities are displayed in a numbered list on the left side of the screen, and a map with corresponding numbers is displayed on the right, moving along with your cursor as you scroll on the page. A blue flashlight tool on the map can be dragged anywhere to pinpoint exactly where you want to find activities, and after you drop the flashlight on a spot, the left-hand list dynamically changes to correspond with that map view.

A “More Info” tab shows vital information for each query result like a description, time, address and Web site for the activity. If you are looking at lodging, you can adjust a price scale to limit or expand results for rooms that cost a certain amount per night. Lists of results can be sorted according to category: Art events can be sorted by relevance, distance, date or name; bed-and-breakfasts also can be sorted by price.

Photos representing these activities are pulled in from source sites like bedandbreakfast.com as well as from Google and Flickr. While these images can provide a quick glimpse of something while saving users from navigating to another Web page, some of the results weren’t accurate. For example, when I searched for tennis in Washington, D.C., a tennis program that I didn’t know about called “Tennis at Shiloh” was listed in results. But four out of six photos showed images of Shiloh, Brad Pitt and Angelina Jolie’s child of the same name. I called the organization to confirm that it is indeed a real program, but without calling, I would have seen the photos, doubted the quality of the place and looked for another spot to play tennis.

A “What’s Nearby” function is designed to help people expand their activity searches. It takes the address of a selected activity and suggests other things nearby like places to go for dinner or where to listen to live music.

Unfortunately, Goby doesn’t let you build an itinerary. So if you find a few possible activities for a weekend trip to Williamsburg, Va., and then use “What’s Nearby” to find a pub for lunch, a restaurant for dinner and a bed-and-breakfast for the night, you can’t save all of these findings using Goby. The company says it plans to incorporate these features in the near future.

Goby would be incredibly helpful if it had a mobile app. This Sunday when I was across town from my house and had an unexpected block of free time, I could have used Goby to find a nearby art exhibit or a spot for apple picking. Goby says it is working on an iPhone app, which it expects to release later this year.

If you get lucky with Goby, you’ll find activities that let you do as its name says: Go, be and enjoy your surrounding area. But the site’s results need to be much more accurate for me to start relying on it full time.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

How to Tweak Outlook Email To Work for You

Katherine Boehret — Tue, 15 Sep 2009 22:26:03 +0000

If you have a job, chances are you use Microsoft Outlook.

But are you using it to your best advantage?

Despite the popularity of Microsoft Outlook, several of its functions aren’t noticeable unless you dig around in menus or try out keystroke shortcuts. Many of these tricks can be found by reading a user manual, but users would rather be spending their time in Outlook responding to or writing emails.

[ See post to watch video ]

In last week’s column I reviewed a program called Postbox, which displays email and its contents in unique ways. In that review I mentioned that Outlook, too, has extra functions, but that these aren’t always as obvious as they should be. Below, I’ve compiled a list of what I consider to be some of Outlook’s lesser-known talents. I focused on Outlook 2007, which many people currently use, and I also included a handful of notes about what Outlook 2010—due out late spring or early summer—will include. With any luck, you’ll find a few tips here that make your time in Outlook better spent.

Search Me

Rather than simply entering a word into the Outlook search box, you can help the search engine narrow its results by giving it specific parameters. For example, if I remember that my friend sent an email with “LSU tickets” in the subject line, I can type “subject: LSU” to pull out all emails about the Louisiana university. Or if I want to find all emails from Molly, I can write, “from: Molly.” This works with several other terms including “to,” “sent,” “cc” and “message size.”

Search Folders, shown in the folder list with a magnifying glass icon beside them, offer a way of saving the searches you perform most often. If, for example, you often search for flight confirmation emails, you could make a Search Folder called “Travel” that would contain a constantly updated list of emails containing the names of airlines.

New folders can be set up by right clicking on the Search Folders icon, selecting New Search Folder and following steps to select a type of folder from one of many pre-set types of folders—such as “mail sent directly to me,” “large mail” or “mail flagged for follow up.” Or you can create a custom Search Folder by telling it to search for certain words that appear within specific message fields.

Color Coding

To make certain emails stand out in a large list—like emails from your boss or messages addressed only to you—you can set up a rule that makes the email show up in a specific color. Or you can set certain emails to appear in bold font, or in a specific font type and size. Just think of all the emails from your mom that will never go unnoticed again thanks to red type, 14-point font and underlined text.

Setting up the way emails are displayed can be done by going to the Tools menu, selecting Organize, Using Colors and then choosing specific colors for emails from specific people. More advanced automatic settings for applying font type and size to emails can be added by selecting Automatic Formatting in the top right corner of the Using Colors screen. Click “Add” to create more rules.

Souped-Up Calendar

The Outlook Calendar can be organized to look the way you want it rather than the way it’s set up by default. For example, if you like looking at your day in hourly intervals rather than Outlook’s default 30-minute blocks, you can right click anywhere you see hours shown and select 60 minutes. Other increments are also available, like five, 10 and 15 minutes.

Outlook can also display other time zones right beside your own time zone by right clicking on the listed meeting hours, selecting Change Time Zone and checking the box labeled Show an Additional Time Zone. This is helpful for people who often work with distant colleagues, saving them from making a mistake and not factoring the right time zone for the other person. A Swap Time Zone button here quickly changes from one set zone to another, which could be a boon for people who regularly travel to different places and want their Outlook settings to reflect that they’re working from there.

Like color-coded emails, calendar events can be automatically sorted into pre-set categories like Personal, Travel and Family by setting formatting to look for certain words like Tennis (Personal), United (Travel) and Mom, Dad or Allison (Family). Added events that use these words automatically get labeled with a designated color to give your calendar a visual way of distinguishing different types of activities.

Another useful calendar tip: You can hold Control while selecting certain dates on the small view of the calendar and you’ll see only the schedules for those dates. So if I want to see Sept. 19, 22 and 24, I hold Control while selecting each date to see the three days’ activities displayed in the right viewing panel.

Visual Contacts

All Contacts in Outlook can be labeled with a photo of the person, which you add by double clicking on the small head icon in someone’s contact card and then choosing a photo from your collection. People who work in the same company and use Outlook can add their own photo to their contact and it will show up with their emails.

The top right corner of each contact card shows what a person’s digital business card would look like; this is an image that can be edited and copied using a right click, and then it can be copied and pasted to any email signature.

Looking Ahead

In Outlook 2010, due out next year, Microsoft (MSFT) says it hopes to streamline work in Outlook, creating smarter rules that do more with less manual work.

One example of this approach is that emails in the next version of Outlook will be, by default, sorted into conversations—a little like Gmail’s current system. An Ignore button will move all future emails related to the same conversation into the Deleted Items folder. That will include those with changed subject lines because Microsoft uses a special identifier to know which emails are associated with one another. A Clean Up button moves all redundant replies to the Deleted Items folder, leaving just the most recent message in the conversation.

Another feature is Reply with Meeting, a button in Outlook 2010 that will let users create a meeting out of an email. Selecting Reply with Meeting automatically invites those included in the email to attend a meeting.

The title of the meeting is the same as the subject of the email. If the users are in the same corporate network and they all use Outlook Calendar, this tool also looks for the next available time and date on everyone’s calendar.

Quick Steps, another streamlined feature of Outlook 2010, are one-click shortcuts that simultaneously perform several common actions that people take when handling email. If you select a Quick Step called Reply and Delete, it replies to an email and deletes the original. Users can create their own personalized Quick Steps like one labeled Social that, when selected, marks the email as read, moves it to a special folder and labels it under a certain category.

Edited by Walter S. Mossberg.

Write to
Katherine Boehret at mossbergsolution@wsj.com

Microsoft Effort to Best Google Yields Results

Katherine Boehret — Wed, 03 Jun 2009 00:00:03 +0000

Google is to search what Kleenex is to tissues. Even if you’re in the habit of using another search engine like Yahoo to look up something online, you probably say you “Googled” it because everyone knows what you mean. Microsoft Corp. is hoping you’ll change your habits and start “Binging” for that which you once Googled.

[ See post to watch video ]

Last week, Microsoft announced Bing as the name of its new search engine. The company describes Bing as delivering more answers to your search queries directly on the search-results page, so you don’t have to keep hunting around for what you want to find. And, like Google, Bing can be used as a verb.

I’ve been using Bing for more than two weeks now, and this search engine really did retrieve on-target, useful information on the first try. But what I like best about it is that it does so in a user-friendly manner that looks and feels more inviting than Google.

A feature called Hover displays a brief summary of each Web page when your cursor is hovering over the right edge of a link, and this can save you from visiting a useless page. As another time-saving feature, to further save searchers from clicking to another page, Bing answers medical queries by featuring information from the Mayo Clinic at the top of the results page. Videos on Bing start playing when you move your cursor over a thumbnail still image from the video, without requiring you to press play or go to a new page; the videos stop when you mouse elsewhere. A query about a company usually returns its customer-service phone number at the top of the results page. Shopping, restaurant reviews and travel are also significantly enhanced by Bing.

[ See post to watch video ]

Google isn’t going away. Both search engines stick to plain, white backgrounds and proudly proclaim the total number of results at the top of the page, a competition that Google almost always wins. Google also is steadily delivering more of its own useful data right in the results, but those efforts feel minimal compared with Bing.

A technology called Bing Travel predicts whether an airfare will go up or down in the future.

It’s a given that many people will try Bing once, get frustrated by the unfamiliar environment and switch back to Google. Others will use whatever their Web browser’s search box is set to (Google, for many people) because they don’t know how to change their options or they’re too lazy to do so. Microsoft’s Live Search engine has been replaced by Bing.com.

You can bring up Bing the old-fashioned way by going to Bing.com. This Web page is a perfect example of the search engine’s engaging, attractive style. Bing.com evokes the cover of a glossy magazine with a stunning photo that takes over the page. This photo, usually slightly off-beat and somewhat alluring, changes every day. If you move your cursor across the photo, blurbs filled with interesting text and Web links materialize on-screen to teach you something related to the photo. It’s a shame that many people will never see the Web page because they search using the box built into their browser.

From this home page, you can dive directly into searching videos, like TV shows, news and sports videos, or browsing music by watching music videos arranged by artist, genre and popularity. I browsed through episodes of “The Office” and watched the “People Are Crazy” music video by country singer, Billy Currington.

The Bing results page has a left-side panel called the Explore Pane, which includes suggestions of terms and categories to select. A search for Abraham Lincoln, for example, showed links to speeches, childhood and library — among others. The Explore Pane includes related searches of terms that people searching for the same thing as you also looked up.

The related searches were sometimes helpful, like “Paul McCartney Tour Dates” when I Binged the famed musician. But the related searches also could be confusing, like when I searched for my own name and found “Jan D’Esopo” listed as the top related search suggestion. (D’Esopo is a painter and sculptor who is active in Puerto Rico, according to Wikipedia.)

In a Web search for tennis player Roger Federer, Microsoft’s Bing showed photos and related search terms on the same page.

I tried comparing Bing with Google in side-by-side searches for tennis player Roger Federer. Bing showed me six colorful images of Federer atop its results page, along with an Explore Pane full of links to his biography, posters, quotes, blog and more. The third listed related-search term, “Roger Federer Shirtless,” made me laugh.

Google didn’t automatically embed images of the tennis great on its results page (for that, of course, you have to go to its Image search page), but it did display Federer’s winning score for that day’s French Open match — information that was extremely useful to me.

Bing presents photos in a more eye-pleasing way than Google. The Roger Federer image search on Bing filled the page with images only — none of the messy text descriptions that appear in the same Google search results. By selecting visuals in the top right of the Bing results page, I changed the size of the photos to small, medium, large or detailed. As I moved my cursor over an image, the image popped forward in a larger version with text details.

Microsoft wants people to use Bing for shopping, and the search engine brings product reviews right to the results page, making it look a bit like Amazon, complete with images, ratings and links to online stores. Bing Cashback, a money-rewards program that works with certain items, is less complicated than its confusing predecessor, but it isn’t as clear as it should be.

For people looking up airline flights, Microsoft integrates a technology called Bing Travel into the search. This tool predicts whether a fare will go up or down in the future based on data aggregation and analysis. A built-in tool works similarly with hotels, analyzing data to tell if you’re getting a good deal.

After I got over my initial resistance to Bing’s unfamiliarity, I really enjoyed using it and found that searching with it was less of a chore and more of an interactive experience. Microsoft gives users a true service by bringing rich content directly to the search-results page.

Edited By Walter S. Mossberg

Email us at mossbergsolution@wsj.com. Find this and other columns and videos online free at the All Things Digital Web site: http://solution.allthingsd.com

A How-to Guide to How-to Videos

Katherine Boehret — Wed, 07 May 2008 00:01:00 +0000

If there’s a skill or process you want to learn or know more about, chances are there’s an online video for it. These days you can find a video that will teach you to cook, survive college, build your own headphones or even become a better kisser.

This week, I took a look at just a few Web sites that make finding these videos easy, including Howcast Media Inc.’s Howcast.com, WonderHowTo.com from WonderHowTo Inc. and eHow Inc.’s eHow.com. Howcast.com, which launched in February, encourages users to make and share good-quality, entertaining videos by providing tools on its site, and has about 5,000 videos so far. WonderHowTo.com, launched in January, used a different strategy by aggregating over 110,000 videos from various sources — including Howcast, YouTube and Scripps Networks (SSP) — rather than publishing its own content. EHow, a site that started in 1999 with text-only content, contains over 100,000 instructional articles submitted by its users or eHow editors, and has a small catalog of videos.

Howcast videos can be seen in full-screen mode using a player that illustrates step-by-step text instructions beside video screens.

After testing each of these sites, I found that my favorite how-to videos had steps that were clearly labeled and numbered and the ability to fast forward to or play back specific parts in the video — tools that Howcast included in almost all of its videos. At least some of the videos on the three sites simply illustrate things you could likely figure out how to do without watching a video, such as “How to Make Green Beer.” (Add food coloring.) Howcast.com and WonderHowTo both require users to sign in, which confirms their date of birth, before looking at what they consider “mature” content.

These three free sites are advertisement-supported, and Howcast’s ads run alongside videos. WonderHowTo.com runs ads at the top and side of its own site, on which it will play certain videos. But because videos on WonderHowTo come from other sources, those other sites can show video-embedded ads according to their rules. EHow’s videos run pop-up text advertisements displaying names and links of other related (and sometimes unrelated) Web sites. But I couldn’t get the pop-up ads to stay closed.

Overall, I preferred the look of Howcast’s site and its well-organized videos. But its content paled in comparison to WonderHowTo’s 110,000 videos and even eHow’s 100,000 instructional articles. WonderHowTo.com does a nice job of gathering content from across the Web, though the inconsistencies of other sites (including advertisements, layout and video player) were a bit frustrating. EHow’s articles were useful, as were its few videos, but I couldn’t get over the site’s unyielding video pop-up ads.

Howcast.com’s content was informative with an amusing edge, including a video titled “How to Tell If Your Boyfriend’s A Psycho.” (If he calls 50 times a day, for example.) Other videos on the site are more serious, like “How to Make Sushi” by an executive sushi chef in New York City.

The founders of Howcast Media formerly worked in Google’s (GOOG) video department, including during the acquisition of YouTube. All of Howcast’s content comes from one of four sources: written and produced by Howcast in its studios; emerging filmmakers who apply and are accepted into the Howcast Directors Program to receive $50 a video and 50% of the advertising revenue generated from videos that generate over 40,000 views on the site; content partners like Popular Science; and Howcast users’ personal how-to videos.

In order to make it easier for average users to upload better-looking videos, Howcast provides an Upload and Enhance tool that simply and quickly adds professional-looking graphics and printable steps to go along with how-to videos. This formula makes videos more enjoyable to watch.

Videos made in the Howcast Studios include accompanying music, good narratives and actors who add humor to an otherwise humdrum how-to. Among its helpful features is a video player that has smart blue markers to show where facts are sprinkled throughout the video and green markers to illustrate where tips appear. For example, the fact at the end of a video for beginner guitarists called “How to Play a Basic Bar Chord” is “The late Kurt Cobain claimed he was trying to rip off the Pixies when he wrote ‘Smells Like Teen Spirit. ‘” In full-screen view, users can zoom in on any part of a video, and written-out steps and thumbnail stills of the scene appear to the right of the screen.

Howcast tries to run ads alongside videos that relate to the content. A video titled “How To Clean Your Dog’s Teeth” has an ad for PetSmart (PETM) Stores running on its page.

WonderHowTo.com was developed by a former television executive with the intention of using the site to produce its own video, like Howcast.com. Instead, WonderHowTo.com opted to tap the vast selection of how-to videos already available on the Web.

A Browse button pulls down 35 categories from which users can sort content, including Spirituality, Dating & Relationships and Fitness. In the Fashion subcategory under Beauty & Style, I found 290 videos including one on “How to Tie a Windsor Knot” and another titled “How to Turn Old Underpants Into a Bra” — neither of which I’ll be using anytime soon. Other categories include Clip of the Day, Recommendations (for users who are logged in) and Fresh, where new videos are listed. Users can grade videos to help others tell which they think are the best, and a Top Grade category compiles the top-ranked videos.

WonderHowTo’s content comes from over 700 sites, according to the company. I used the site to find a video on YouTube about how to do a front-flip, clips on VideoJug.com that provided terrific tennis tips from a coach, and a video from EasyBarTricks.com about how to stick a beer bottle to a wall without glue or gum. (Hint: You’ll need a corner and a wall you don’t mind marking up.) WonderHowTo made it easier to find these videos than by performing a general search on the Web.

I submitted a non-how-to video to this site by simply entering a URL, without logging in. I never found the video I submitted on the site; WonderHowTo explained that it screens all videos prior to posting them, so it must have found my video.

EHow.com uses its database of articles to encourage people to watch videos, when they’re relevant. This site uses calm, pastel colors to give a relaxed feeling — especially compared with WonderHowTo, where banner ads surround the page. EHow’s 26 categories include Parenting, Parties & Entertaining and Weddings. Twelve subcategories within Weddings led to 23 articles about Bridal Party Responsibilities — a popular topic was “How To Deal With a Bridezilla.” Related videos, such as “How To Get Rid of Wedding Day Jitters,” ran along the right of the page.

Videos can also be found on eHow within a marked tab at the top of the page. But unlike the articles on eHow, these videos weren’t well organized or as easily searchable. I watched one of eHow’s Featured Videos called “How to Know if Your Toe Is Broken,” but after closing a pop-up ad for UPS (UPS) during Step One of the video, another ad popped up during Step Five. Neither ad had anything to do with broken toes.

But the eHow videos were professional-looking and included quite a few tips that I didn’t know. That broken toe video was submitted by the eHow Health Editor, and a link at the top of the page led me to hundreds of other health-related articles. I found another video on “How To Remove Wallpaper,” which was posted by the Home & Garden Editor and included a list of things I would need to proceed, along with numbered steps.

It isn’t always easy to learn from the information you find online, and how-to videos can be a big help — especially when they’re well-made and easy to find using one of these sites. Howcast.com has well-presented content that was enjoyable to watch, but WonderHowTo.com offers a better variety of instructional videos.

Email mossbergsolution@wsj.com

Testing Souped-Up Search Functions

Katherine Boehret — Wed, 26 Mar 2008 00:01:00 +0000

Search, by nature, doesn’t need to be overly exciting stuff. It usually involves typing a word in a box, pressing enter and reading results to find the best one — and this style works well for plenty of people, as is evidenced by Google’s success. But many would like to see search become smarter, more intuitive or even visually stimulating.

Searchme

This week, I tested two applications that turn searching into feasts for the eyes. Instead of showing search results in lines of text, these results are visually based. One, called SpaceTime, displays search results in three-dimensional views that make images look as if they are flying onto the screen. The other, an actual search engine called Searchme, spreads image results out in fan-like patterns. Both SpaceTime and Searchme encourage people to search by choosing what looks visually familiar or accurate, rather than trying to discern what the text in a link might mean.

The idea of improved search isn’t a new one. Many have tried, ranging from Ask.com’s media-rich result pages to Mahalo.com’s human-powered search engine. But Google’s (GOOG) simplicity and experience have made it hard to beat, and competitors know the importance of relevant and reliable results. Rather than comparing these sites with the big G, I looked at them as add-ons that could be especially useful for certain searches.

Searchme, a search engine built from the ground up, is technically in private beta — meaning that it is still a work in progress and users must be invited to use it. The company gave me access to the site and created a link so that readers of this column could also use it: www.searchme.com/wsj. This Web-based tool works on Windows and Mac operating systems and in any major browser, and it tries to improve search by asking users to choose a category for their search terms.

For instance, when I typed “US Open” in the Searchme box, categories appeared to the right, including Tennis, Squash, Gambling & Casinos and Golf. Since I was looking for the tennis-related grand slam, I chose the Tennis category and saved myself some typing. The more I used Searchme, the more I came to rely on these categories for faster, more-refined results.

SpaceTime

Searchme’s visual search works by displaying snapshots of Web sites, each of which has the search term highlighted on its page. These pages fan out from the center to look like Cover Flow in Apple Inc.’s (AAPL) iTunes, visually sorting images like album covers in a jukebox so they can be flipped through until the best Web page is found.

By moving a cursor along a horizontal scroll bar below these pages, I skimmed through 10 to 15 Web sites in a matter of seconds, quickly weeding out unwanted sites. But these pages don’t allow interaction like scrolling down or playing of embedded videos. A button below these images reveals a list-view where text and links relating to the images are listed, but I kept this option hidden more often than not.

Though Searchme’s categories are helpful and I liked using visual searching, I did notice many more results, overall, while performing searches through Google and Yahoo (YHOO). A Google search for the Regency Hotel in New York City returned accurate links to the hotel’s Web site — and a map. Searchme’s first result was a defunct Web page for the Regency, and the younger search engine doesn’t yet have maps, news or stock quotes like Google.

Settings can be adjusted for Searchme, including one option to filter out adult content and another to open up new windows whenever a Web page is selected, so as not to lose the current page.

SpaceTime (www.spacetime.com) differs from Searchme in that it doesn’t try to be its own search engine. Instead, it is a browser that works with established search engines and Web sites. It isn’t Web-based, like Searchme, and must be downloaded to a Windows (MSFT) PC (it doesn’t yet work on Macs). The intense 3-D graphics of this program work best on a computer with at least one gigabyte of system memory and 256 megabytes of dedicated video memory.

At first glance, SpaceTime appears to be a normal browser. It has the usual URL line where specific Web sites can be entered and a search box at the top right that can be set to search Google, Google Images, Yahoo, Yahoo Images, eBay (EBAY), Flickr, YouTube, RSS feeds or Amazon (AMZN).

But using this search box starts the fun of the product. Search results appear as images lined up on the screen, floating through space and descending into the distance in a 3-D visualization akin to that of Windows Vista’s Flip 3D. SpaceTime’s dark background gives it a dramatic edge, and each object is reflected in an artistic, glass-like surface. Results can be tweaked, turned, magnified and moved within this 3-D space.

When I performed normal Google or Yahoo searches, the returned results appeared as images of each Web site on which the searched term appeared. When I searched for images on Google, Yahoo or Flickr, the results came back in image-only fashion — not images embedded in Web sites — that looked stunning lined up in 3-D. Searches of eBay are especially useful on SpaceTime because each item up for bid zooms onto the screen as its own object along with its current price, number of bids and remaining auction time. YouTube searches return videos lined up in SpaceTime’s 3-D environment.

With all of these images flying in and out of the screen, things can get a little overwhelming. One pile of search results is called a stack, and each stack is automatically saved in a dock at the bottom of the screen, labeled with a thumbnail image of where you last left off. Searches can be saved and snapshots of screens can be captured and saved in the dock.

To return results as fast as possible, SearchTime says it will pull up just 10 at a time for image, product and video searches, or five pages at once for content-heavy sites. But in my tests, using two different Vista computers with 2GB of RAM each, I usually never saw more than five results at a time. The next five or 10 images can be retrieved by choosing a “Next Set” button at the bottom of the screen.

On-screen Web sites and objects are interactive, meaning that I could scroll down within a Web page or play a YouTube video within the SpaceTime screen. A clever magnifying glass pops up on the screen to pinpoint the original search term on each page.

SpaceTime allowed me to rapidly flip through tens or even hundreds of images and Web sites in a very short time, but it wasn’t perfect. Some search results took a while to load, only displaying the first object while the other lined-up objects appeared as empty frames because they were still loading. YouTube seemed sluggish and wasn’t as easy to navigate as some other searches, and Flickr was especially slow to load in a few of my tests.

SpaceTime is working on a Web-based version that won’t rely so heavily on each user’s PC specs, and Searchme is still in its testing phase, working to return more relevant results. But for now, these two sites turn search into a different, much more visually stimulating experience. After using these programs for a little while, I started to search differently — moving through results faster and clicking on fewer links that returned unwanted results. Though I’ll still rely on Google for basic searches, visual search can save time and turn searching into a fun process.

Email mossbergsolution@wsj.com

Navigating the Web to Purchase a Car

Katherine Boehret — Wed, 19 Mar 2008 00:01:00 +0000

A few weeks ago, I received a dreaded phone call at 8:30 a.m. telling me he wasn’t going to make it. The “he” in this case was my car, and the bearer of bad news was my mechanic. My 1994 Saab bit the dust when its timing belt broke, and after discussions about the cost of the repair versus the value of the car, I accepted the fact that I’d need to start looking at buying another vehicle.

I headed online to start researching (I was looking for a used car) but was overwhelmed by an avalanche of information. Everyone seemed to have something to say about cars, whether in blogs, community forums, editorial reviews, Kelley Blue Book values, Carfax reports or local dealer sites. As I discussed my findings with friends and family, more people than not were surprised to hear about the variety of research and price comparisons available online.

This week’s column is an overview of sites that may help you or someone you know browse for a new or used car on the Web. I used sites ranging from trusted resources like ConsumerReports.org to search engine tools like Yahoo Autos. This column can’t possibly mention every car-searching resource on the Web; rather, it’s just a taste of what’s available.

Edmunds.com and ConsumerReports.org both feature informative data on a number of new and used vehicles. Edmunds is a free site specifically geared toward cars, including an online magazine for enthusiasts called Inside Line and a Web forum for discussions about automobiles called CarSpace. I used various tools on Edmunds.com, including one that estimates the true cost to own a specific car over time. I especially enjoyed reading an article titled “Confessions of a Car Salesman,” which proved uncanny in predicting a range of tricks and techniques the salespeople used when I first visited a car dealership.

Edmunds offers a four-step pricing system, which includes getting quotes from dealers, and a payment calculator, which estimates monthly payments. Edmunds teams up with AutoTrader.com to help perform searches for certified pre-owned or used cars online.

Consumer Reports covers products as well as cars but keeps much of its most useful data behind a Web-site subscription, which costs $26 annually or $5.95 monthly (magazine subscribers can pay a discounted price of $19 a year). You need this subscription to access CR’s respected ratings and certain sections of its Web forums. These ratings were helpful to me, as they assessed numerous aspects of specific car models, including trouble spots by year, performance, safety and fuel economy.

CR also offers valuable lists such as “All Recommended Cars,” “Best and Worst Used Cars” and “Reliable Used Cars by Price.” A car-buying calculator is an asset to this site that helps you decide whether it would be smarter to buy or lease a vehicle.

Google, Yahoo and AOL all present special search-results pages when you search for a specific car for sale, using drop-down menus and various ways to sort results. Google Base for automobiles, found by selecting “Vehicles” from www.google.com/base, is a list of data submitted to Google. Drop-down menus help broaden or narrow results by sorting the data according to certain attributes, such as make or price. Vehicle-search results can be viewed in one of three formats: List View, Table View or Map View — an illustration of each car’s location in relationship to a Zip Code. I found Table View most useful because it organized data in smart, spreadsheet-like displays so I could quickly skim through columns listing price, color, amenities and mileage.

But not all car searches within Google Base returned the same drop-down-menu options for sorting. In a few instances, I couldn’t sort my search results by model year. Google Base does show the date on which each car was listed.

Yahoo Autos, found at www.autos.yahoo.com, teamed up with Cars.com to offer richer content, including a Car Finder feature that helps people narrow down what type of new car they might like according to price, driving style and fuel (type and economy). Yahoo even tries to answer car questions with its Yahoo Answers Q&A tool, which lets people submit questions. I found user reviews on this site, as well as expert reviews provided by NewCarTestDrive.com, an auto-review site.

The used-car section in Yahoo Autos reminded me of Google with its drop-down menus and results that displayed in list or map views. List view shows plenty of information in one glance, including an image of the car for sale and the number of additional available photos. From this list, users can link directly to view or order Carfax reports or email the dealer, saving time wasted on excess mouse clicks and browsing.

AOL Autos, found at http://autos.aol.com, does a nice job of integrating Web 2.0 features such as pop-up menus that appear within a page rather than in an entirely new Web page. Vehicle-search results are found by entering a few criteria for a new or used car, and used-car results can be further narrowed by adding or subtracting desired specifics listed on the far left of the screen. Some specs include model type, engine, year or extras like heated seats or a sunroof.

This site can also condense numerous used-car listings into one graph that illustrates car prices in relationship to mileage or year. Selecting any point on the graph reveals a short description of a vehicle’s location, price and mileage. For new cars, AOL Autos offers lengthy expert reviews from NewCarTestDrive.com, as well as user reviews.

Both Yahoo Autos and AOL Autos walk users through steps to get price quotes from dealers for new cars.

Carfax.com provides car-history reports using vehicle-identification numbers, or VINs. For a $30 fee, used-car buyers can use Carfax.com for 30 days. This report shows a vehicle’s history such as if it was a rental or not, how many different owners it had, how long each owner possessed the vehicle and where it came from. Tips pop up within these reports, including one that warned me about “curbstoning,” a term that describes an individual without a dealer’s license looking to sell a number of cars by posing as a private seller.

As can be expected, many newspaper Web sites offer automobile sections that display digitized classified ads, so be sure to check your local paper’s Web site.

At the end of the day, test-driving a car will be a true test as to whether or not you like it — no matter how much research you’ve done online. But knowing your stuff before you visit a dealership can save money and time.

Email mossbergsolution@wsj.com.

Tapping Your TiVo's Hidden Talents

Katherine Boehret — Wed, 05 Mar 2008 00:01:00 +0000

TiVo is well-known as a high-end DVR with a great user interface. Its bubble-popping sound effects and grinning, animated mascot help users forget how much it costs to use. (TiVo boxes range from $100 to $600, and TiVo service costs $129 for one year when prepaid.)

A fondness for TiVo has encouraged users to refer to it with designated nicknames and/or genders. A teacher friend of mine was recently asked by a student if her husband’s name was TiVo after the child heard her say she would have to tell TiVo about a new TV show. But like any old friend — or spouse — who has been around for a while, TiVo has a few tricks up its sleeve that might surprise longtime users and new owners alike. This column includes just a handful of those tricks and highlights some features that may make TiVo more useful. These tips are for everyday users, not serious hackers, and many others exist.

Remote-Control Codes

Each of these codes is entered one time to enable an otherwise-hidden function, and three chimes signal the code is set. These functions can be disabled by entering the code a second time, or if TiVo is rebooted.

Clock: If you miss having a VCR nearby to tell you the time while you watch TV, TiVo can help. A digital clock can be programmed to show up in the lower right-hand corner of your television screen by pressing “SELECT-PLAY-SELECT-9-SELECT.”

While playing recorded shows, this clock displays the current time and the elapsed time of the program you’re watching. Personally, I check a show’s progress by pressing the remote’s Play button to see the progress bar, and the Info button shows the current time. But the on-screen clock might come in handy when you’re watching TV on a terrible date and you don’t want to get caught glancing at your watch.

30-second skip: One of the glorious functions of TiVo and other DVRs is their ability to fast-forward through commercials. But it takes practice to know when to press Play so as to completely miss commercials.

If you’re unsure about your fast-forwarding technique, TiVo can be permanently set to skip ahead in 30-second increments, by entering “SELECT-PLAY-SELECT-3-0-SELECT.” This code must be set while watching a recorded show. After that, the 30-second skipping works whenever you press the “Skip To Tick” button, which looks like an arrow pointing right to a straight line.

TiVo says this code won’t work for longer time increments, like 90 seconds, and I tried using various increments, to no avail. Still, pressing this button about five or seven times in a row (depending on the show) gets you through commercials with less guesswork.

Disappearing progress bar: TiVo’s progress bar, which shows how far along a program has progressed in terms of the entire show’s duration, appears at various moments, such as when you first play a recorded show or unpause. This indicator lingers on the screen for just about three seconds, but if this seems too long, you can enter “SELECT-PLAY-SELECT-PAUSE-SELECT” to set the progress bar to disappear after less than a second.

I tried this setting on my TiVo, but one second showed only a quick blink of the progress bar, not enough time to see anything.

Number Shortcuts

From the TiVo Central menu, pressing each number on the remote control’s numeric keypad skips directly to a different tool. Some of the more useful shortcuts include pressing “1″ to go to Season Pass Manager (a list of programs that are set to automatically record every episode), “4″ to go to Search Title and “8″ to go to TiVo Suggestions.

Viewing Tips

TiVo can display a programming guide in a TV-Guide-like grid, or as a two-columned TiVo Live Guide that can list future shows for hours or days out. The top of Live Guide gives a detailed description of each selected program, along with its duration and TV rating.

The Now Playing list shows content stored on a TiVo. By default, this list is organized in time sequential order with same-series TV shows grouped into folders. Remote-control shortcuts re-sort this list: pressing “1″ switches from sequential to alphabetical order and vice versa; pressing “2″ ungroups shows to display each title; shows are regrouped into folders when “2″ is pressed again.

Lesser-Known Features

Universal Swivel Search is a way of seeing how TiVo’s various shows and movies are related to one another. It lists details about each program, including actors, directors, tags associated with a show (like love, dating and addiction) and suggestions of similar content. Swivel Search is accessed through the Find Programs menu or More Options while looking at a recorded show.

By selecting a Swivel Search detail about a particular show, such as one of its actors, you can see what else he or she starred in and whether or not that show or movie is available through TiVo or Amazon.com’s Unbox. Unbox downloads movies directly to your TiVo ranging from $2 to $15 each depending on whether you rent or buy a movie.

Plenty of free Internet content can be downloaded from the Web to your TiVo. But TiVo confusingly places this content in two menus: Find Programs and Music, Photos, Products & More. Under Find Programs, a Download TV & Movies section offers Amazon Unbox movies and free TiVoCast content. The latter can be set to automatically download with Season Pass settings, such as The Onion’s weekly video or ExerciseTV’s twice weekly videos.

The Music, Photos, Products & More menu holds content like photos and unprotected MP3s from a nearby computer, podcasts, Rhapsody music, Yahoo! Weather and Traffic and on-screen games. You can even buy movie tickets through Fandango.

TiVo takes up valuable space in a home entertainment center, so it’s important for the company to make sure its content is varied and useful. The codes and shortcuts mentioned can change the way you use this valuable device every day.

Edited by Walter S. Mossberg

Email mossbergsolution@wsj.com

Log On, Listen, Blog, Discuss

Katherine Boehret — Wed, 12 Dec 2007 00:01:00 +0000

When you hear a catchy new song, it’s hard not to tell your friends about it. The opposite is also true: it’s nearly impossible to discuss a song when you haven’t heard it first. Yet there are plenty of blogs and Web sites where music is discussed under the assumption that other bloggers know how a song, album or artist sounds.

This week, I dived into the music blogging world of MOG.com, a Web site where enthusiasts can read, blog and network with one another. Starting today, this site will integrate with Rhapsody, the subscription-based music service, so that MOG users, or MOGGERS, can simultaneously blog about and listen to millions of songs that fuel their online discussions.

Rhapsody is now integrated into MOG’s site for music aficionados.

MOG Inc. prides itself on working as a destination for people who hope to discuss music tastes and opinions, like TripAdvisor.com works for travelers. MOG’s first public beta, or test version, came out about a year and a half ago.

Its use of a subscription model comes at a time when CD profits are lagging and larger social-networking sites are negotiating with record labels to incorporate music streaming. Plenty of people still prefer purchasing music a la Apple Inc.’s iTunes Store, where there aren’t restrictions due to streaming or subscriptions.

Along with built-in Rhapsody, this newly enhanced version of MOG includes other improvements, such as a better search engine and a speedy tool that generates personal profiles for each MOG user according to his or her musical tastes.

I was granted early access to MOG’s revamped site and was most impressed by its fast search tool, which works just like the Spotlight search in Apple’s operating system. Results are narrowed with each typed letter and returned in neatly divided categories. Best of all, music results came back as fast as if they were on my hard drive instead of various MOG pages and Rhapsody’s database.

MOG also does a good job of marrying its contents with Rhapsody in a way that isn’t overly obvious; tiny Play icons beside song titles can be selected to start hearing a tune through the Rhapsody player, which hums along in the background, and similar icons add songs to playlists in one step.

But for a site that prides itself on appealing to music enthusiasts, I found certain genres much more represented than others. The rock music category, for example, had plenty of related posts and coinciding Rhapsody music, but the classical music section was almost nonexistent and country tunes were poorly represented. I typed “Bach” into the search box, expecting to be flooded with results, but saw no music and only one post by a MOG user about why she thought Bach was a great composer. The company says it will fix this in the next couple of months.

Unlimited Rhapsody access costs $13 monthly and is offered free for the first 14 days. But, like all subscription models, it blocks access to music if you don’t pay this monthly fee. MOGGERS who don’t want to pay or don’t plan on using Rhapsody as much can choose from two free options: one that allows users to listen to 25 songs a month and another that only allows free 30-second clips of song.

MOGGERS can upload their own MP3s within blog posts on the site. But linking to Rhapsody songs was easier and faster.

I got started by clicking a giant “Magic Button” icon on the MOG site. This installed MOG-O-MATIC, a tool that automatically searched my computer’s hard drive for all of my music files, then indexed them and created a profile of my music taste on a personalized My MOG page. This tool was also available in the first version of MOG but is 10 times as fast now, indexing 10,000 songs an hour compared with 1,000 songs previously.

I liked that MOG-O-MATIC did some page-creation work for me, making a list of the songs I listened to most recently — regardless of what program I used to listen to the song (iTunes, Windows Media Player or Rhapsody). Another list that was automatically generated from my music showed which artist was best represented in my collection. If you don’t want the world to know about your Barry Manilow obsession, this list can be altered to fudge the truth.

Because MOG-O-MATIC scans your entire music collection, it knows what music you like. A Recommendations page shows you what other MOGGERS with similar tastes are listening to, helping you discover new tunes. I found these suggestions to be pretty accurate, and even discovered a great song on another MOGGER’s recommended playlist called “Summer Teeth” by Wilco. I checked out the page belonging to the MOGGER who created this playlist, and found other tunes that were in line with my musical taste.

Using Rhapsody, I played entire Web pages of recommended songs with one click. Likewise, entire music collections belonging to other people can be played the same way, as long as you have the right Rhapsody account to play that many songs.

I wrote a blog post on MOG about the newest album from “Fountains of Wayne,” and it automatically included a Play button icon, enabling the song I wrote about to play along with my post. This auto-linking is done with fill-in-the-blank boxes that tag each post with music.

MOG isn’t trying to be a social-networking site that enables all things. Instead, it focuses on one thing, music, and successfully improves the way people discuss, share and discover music online.

Email mossbergsolution@wsj.com.

A Card Concierge, in Case You Forget

Katherine Boehret — Wed, 05 Dec 2007 00:01:00 +0000

Electronic greetings, or e-cards, have come a long way since their debut as one-dimensional postcards and now can include animation, slideshows and personal narration.

These digital creations save forgetful friends who don’t think far enough in advance to buy and send snail-mail cards. However, even the hippest e-cards, such as customizable cartoons from political parody site JibJab.com, are no match for paper cards with thoughtfully penned sentiments.

Jack Cards offers to send you unique cards in time for you to personalize and mail them.

Rather than fight the ever-popular, old-school cards, the digital world is trying to improve the way people buy and send those cards. This week I tested a Web site called www.jackcards.com, which sends email reminders a month before important dates and offers to ship paper cards one, two, or four weeks before an event. The cards can arrive pre-stamped and pre-addressed, so you need only add your own hand-written message before dropping them in the mail.

Jack Cards LLC of Boston based its business after the notion that an imaginary correspondence butler named “Jack” could take care of you, making you look like the friend/spouse/relative/boss of the year. Its cards range from $1.50 to $6 each, plus the cost of a stamp if you opt to get the card pre-stamped; U.S. shipping is free throughout December.

My primary skepticism about Jack Cards was its content: Did it offer enough variety to justify buying cards without seeing them? Would its cards be funny enough to send my uncle into a fit of laughter? And would they be like the tear-jerkers best friends see in stores and buy for one another for no reason?

Jack Cards prides itself on unique offerings that can’t be found in the local drugstore, and I found that its cards fit the bill for many occasions. It’s worth noting the cards looked even better in person, created by about 40 designers who left me both scratching my head over some of their humor and cooing over their beautiful designs. But the functionality of the site needs to improve, especially in the way it helps users search through cards; too often, results were hit and miss. And it doesn’t incorporate enough rich Web 2.0 features, which could improve navigation on the site and be a real boon for looking at cards (imagine an inset animation of a card opening and revealing its message inside).

Predictably, Hallmark Cards Inc. isn’t sitting idly by as a start-up tries to steals its thunder. Its Web site, Hallmark.com, sells paper cards in addition to e-cards and it, too, can remind you of coming events. Its way of personalizing cards is to send them directly to recipients with a message typed inside — a method that isn’t as personal. Like Jack Cards, Hallmark offers to mail cards to buyers to send out but doesn’t pre-stamp or pre-address anything.

Hallmark also differs from Jack Cards in the shipping department. A $2.99 birthday card from Hallmark.com cost $2.95 to be shipped to me — and wouldn’t arrive at my door for five business days. The free shipping offer from Jack Cards will end in January, but the company normally charges 99 cents for two- to three-day shipping; this flat fee applies to a package filled with any number of cards.

Without signing in, anyone can browse through the more than 1,000 cards on JackCards.com. Those interested in joining the site can do so for free after entering a name, password, email and birthday. Members are asked to enter a list of the “Fast Five” — people with whom they most often correspond, such as parents, siblings, best friends or close colleagues.

Each of the Fast Five is set up with a name, address and list of events that correspond to the person; I listed my parents with their anniversary, Mother’s Day or Father’s Day, birthdays and Christmas. I was a little stunned to find an event titled “Will You Marry Me?” but I suppose Jack Cards thought of everything.

The site could stand to be better organized. The page filled with data on each of my Fast Five seemed jumbled, and jumping from one contact to another wasn’t as easy as it should be. Hyperlinks beside the events I entered for these people directed me to a general browsing page for cards instead of to a page specifically related to an event. These extra steps gave the page a clumsy feel.

Drop-down search toolbars let you choose the occasion, style of card (Humor, Just For Kids, Romantic etc.), recipient and designer. Each card’s front and inside messages, size and paper color are identified as you move your cursor over them.

I was stunned by some of the Mother-specific birthday cards. None of the cards said “Happy Birthday, Mom,” which was a problem because without that, the cards all seemed ambiguous. A card in this search said, “You are going to cherish this birthday card years from now. Cuz who knows if I’ll remember your birthday again. Happy Birthday.” I can’t think of anyone who would give such a card to a mother. The company continues to improve its searching to be more accurate.

But Jack Cards did introduce me to some clever and original material that I never would’ve seen in my CVS. Beautifully colorful cards made by Masha D’yans caught my eye immediately and looked more like watercolor paintings than cards.

I bought a good variety of about 25 cards and had them sent to me, some stamped and pre-labeled with my return address and the recipient’s address typed in attractive script, others without any stamp or label. Square cards cost more to mail (58 cents compared with 41 cents), but Jack Cards will give you the appropriate stamp. The weight and quality of the cards, along with their artistic attributes, made them feel more special than something that has been picked up from a shelf and opened by a hundred passersby. Many cards were individually packaged in plastic wrappers to stay clean en route.

If Jack Cards can continue to work on its site’s navigation and search functions, I think its system would be welcomed by many people looking for good-quality, well-designed cards that catch the eye. It saves users the hassle of last-minute trips to the card store, and still lets greeting cards keep their personal touch, which is what makes them such a permanent fixture in our lives.

Email mossbergsolution@wsj.com.